There is no narrator in the 30 second spot, called “Fundamentals.” Urgent music plays as Monday’s headlines flash on the screen: the collapse of Lehman brothers, the turmoil of the markets, massive job losses and thousands of daily foreclosures.
“And John McCain says?” flashes on a black screen, followed by a clip of McCain’s Monday morning comment, played twice: “I think our economy, still, the fundamentals of our economy are strong.
“How can John McCain fix our economy if he doesn’t understand it’s broken?” reads the screen, as an image of McCain and Bush together appears.
Related: McCain clarifies economy comment
Monday morning, shortly before he made the comment used in the Obama spot, McCain’s campaign released its own ad on the weekend developments in the banking industry, called “Crisis,” that made a dire assessment of the current state of the nation’s economy.
After the Obama camp seized on McCain's Monday remark, the Arizona senator's campaign argued he had been referring to the productivity and innovation of the American worker. McCain repeated that explanation on CNN's American Morning Tuesday, calling U.S. workers "the fundamental strength and future of America."
The Obama campaign said “Fundamentals” would run in “key states” starting Tuesday.