September 17th, 2008
07:12 AM ET
6 years ago

NEW ADS: The economy continues to dominate the air wars

The economy continues to dominate the ad wars this week.
The economy continues to dominate the ad wars this week.

(CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.

Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.

Watch: Obama's 'Plan for Change' ad

“The truth is that while you’ve been living up to your responsibilities, Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election,” he says, laying out the basics of his economic plan: middle-class tax breaks, energy strategy, greater regulation of Wall Street and lobbyists and an end to the war in Iraq.

While he doesn’t name McCain directly, Obama does make some indirect swipes, telling viewers, “much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track,” and “bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today.”

McCain takes a harder edge in an ad that says he is the only candidate equipped to end the nation’s economic crisis. “You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street,” says McCain in the 30-second spot. “That’s unacceptable.

“My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.”

Adds the announcer: “Change is coming. John McCain.”

The McCain campaign said the ad will air on national cable and broadcast television.


Filed under: Candidate Barack Obama • Economy • John McCain • Political ads
soundoff (258 Responses)
  1. ct

    LIZ this is the SAME argument they used against Clinton, and JFK, all of the experienced older presidents did worse than the new comer's, like ronald reagon, Clinton, and JFK! Open your eye's, being in the job for years and years isn't the best thing, it just builds a false sense of security and make's the person lazy, let's get someone who will work hard on our behalf, not someone's who's been there done that.

    Your argument falls flat when it come's to JFK, Ronald Reagon, Clinton, and the list goes on!

    September 17, 2008 10:06 am at 10:06 am |
  2. Democrats for McCain

    Barack Obama and all Americans should heed the words of Oscar Wilde – "You can't build a reputation on what you are going to do."

    John McCain has served this country with distinction; he is loyal; he is honest; he is strong in the face of the enemy; he will protect us and our families; and he will work with both sides of the aisle on the pressing agenda items of our day. This man will likley run a single term, and as God is my witness, I believe he will do absolutley the best for our country without regard to race, gender, or politics.

    September 17, 2008 10:07 am at 10:07 am |
  3. nimbus

    08BAMA

    September 17, 2008 10:07 am at 10:07 am |
  4. Gina

    for liz,
    WHAT WE DON'T NEED IS ANOTHER 4 YEARS OF DO NOTHING POLITICS! You have a republican party that completly destroyed our economy. You have Mccain who with his own mouth said he voted for Bush 90% of the time. Why on earth would we want more of the same mess??? In his own words, he said he didn't understand the economy. Mccain has based his campaign on lies and lacks substance on how he will change things. Obama has laid out plans, Mccain's campaign says he will appoint people to make decisions. So why would we need his experience ? He hasn't shown how he will put his experience to use. As in football, some experienced players get run down and tired and use the same old tricks that don't work. Sometime you need fresh blood, with new plays to get in the endzone.

    September 17, 2008 10:07 am at 10:07 am |
  5. Sam

    John McCain has been head of the Senate Commerce Committee for years. THE COMMERCE COMMITTEE.

    As such, he has been uniquely positioned to take on the very interests he now claims he wants to reform. HIS longstanding policies got us into the current mess.

    So, which should we believe: his Rovian campaign rhetoric - or his documented record?

    September 17, 2008 10:07 am at 10:07 am |
  6. nimbus

    08AMA

    September 17, 2008 10:07 am at 10:07 am |
  7. Nelson Colorado Springs Co

    Sen Obama or Sen McCain need to start talking about STOP THE SPENDING on any and everything to enclude the war in Iraq. Billion of dollar are being wasted. Put a lock on the money box. Pay as you. go if you don't have the money STOP. Go Obama/Biden

    September 17, 2008 10:07 am at 10:07 am |
  8. What The

    Liz September 17th, 2008 9:51 am ET
    Liz do you understand politics at all. cause if you did then you would see that McCain isn't a quarterback at all. Pay attention to whats going on will ya.

    September 17, 2008 10:08 am at 10:08 am |
  9. Sarah

    Phil Gramm CAUSED this mess. You know, John McCain's economic advisor.

    McCain is LED by the guy who just destroyed Wall Street.

    September 17, 2008 10:08 am at 10:08 am |
  10. Democrats for McCain

    Johh McCain said this week in the face of economic uncertainty that the fundamentals of the US economy are strong, Barack Obama immediately seized on this and used it to try to show McCain was wrong. It turns out that Obama is all wet and all wrong on this one as well. It was a cheap political shot by Obama, and it was shallow.

    Barack Obama and all Americans should heed the words of Oscar Wilde – "You can't build a reputation on what you are going to do."

    John McCain has served this country with distinction; he is loyal; he is honest; he is strong in the face of the enemy; he will protect us and our families; and he will work with both sides of the aisle on the pressing agenda items of our day. This man will likley run a single term, and as God is my witness, I believe he will do absolutley the best for our country without regard to race, gender, or politics.

    September 17, 2008 10:08 am at 10:08 am |
  11. ENE M DIAZ

    THE NATION IS CONVINCED THAT ,MC CAIN – PALIN TICKET ARE THE BEST. THEY KNOW VERY WELL HOW IS THE WAY IN WHICH INDUSTRIES AND COMMERCE ARE ORGANIZED. THEY KNOW HOW TO FACE GOVERNMENT FINANCIALS DISASTER AND ACHIEVE THEINDUSTRY AND TRADE SUCCESS.,WITH TRUE AND REAL IMPROVEMENTS. THEY WILL OVERHAUL THE LEGAL SYSTEM, FACING THE ORGANIZED CRIME, CORRUPTION,ILLEGAL DRUGS, SCHOOL PROBLEMS AT ALL LEVEL EXAMINE IT VERY CAREFUL,WITH REAL IMPROVEMENTS., . NOW IS TIME TO SUPPORT MC CAIN -PALIN TICKET, PLACING THE COUNTRY FIRST. LET BE LOYAL TO OUR COUNTRY WITH MORE SENSE OF

    September 17, 2008 10:08 am at 10:08 am |
  12. Seth in Jacksonville

    No Liz,

    We don't want experience if that experience is BAD experience. And that's what John McCain is...plus he has a bad temper, poor judgment, and the WRONG policies.

    We DON'T go with McCain.

    September 17, 2008 10:08 am at 10:08 am |
  13. Sue in MI

    Experience? McCain? Just because you've been in the Senate for 20 years does not mean you actually understand what's going on. And if he's so wise, why did he vote repeatedly for the deregulation that caused the current mess? He may not take earmarks, but he sure knows the banking lobbyists.
    If it was the last play of the game, I'd want someone to go in there and throw the ball, not someone who takes a timeout and gets the playbook out, and talks to the coaches, and takes a delay of game penalty, and forms a commission, and then goes in there and fumbles the game away.
    Honestly, I used to respect McCain, but haven't we had enough of the deception and lying and illegal activity the past four years? It truly is time for a change, time for honesty in government, and not time for someone who can say the word change, but has yet to enunciate any kind of change. Between him and Palin, they average about a lie a minute in their speeches. If that's what experience brings, thanks but no thanks! I cannot trust people who repeatedly tell the same lies when they are debunked so easily. I am not stupid.

    September 17, 2008 10:09 am at 10:09 am |
  14. Democrats for McCain

    Johh McCain said this week in the face of economic uncertainty that the fundamentals of the US economy are strong, Barack Obama immediately seized on this and used it to try to show McCain was wrong. It turns out that Obama is all wet and all wrong on this one as well. It was a cheap political shot by Obama, and it was shallow.

    Barack Obama and all Americans should heed the words of Oscar Wilde – "You can't build a reputation on what you are going to do."

    John McCain has served this country with distinction; he is loyal; he is honest; he is strong in the face of the enemy; he will protect us and our families; and he will work with both sides of the aisle on the pressing agenda items of our day. This man will likley run a single term, and as God is my witness, I believe he will do absolutley the best for our country without regard to race, gender, or politics.

    September 17, 2008 10:09 am at 10:09 am |
  15. ran

    For Liz: The last Superbowl was won by the team withe the least experience. Maybe you should stick with a subject you know something about .Maybe cooking.

    People vote Obama/Biden and only other Democrats for that is the way to get our country back for us all.

    September 17, 2008 10:09 am at 10:09 am |
  16. bissy( a nigerian residing in uk)

    This election season has shown how racially divide america is. You people better think about your country future and choose your leader based on their policies and what is best for your economy if not ,your country will be an errand boy to china and those company executives will easily change their country of residence

    September 17, 2008 10:09 am at 10:09 am |
  17. Abby

    OBAMA – Judgment And Temperament We Can Trust!

    September 17, 2008 10:09 am at 10:09 am |
  18. M. Winners, Mesa, AZ

    Two things...
    Liz – remember "Broadway Joe" in the Superbowl? When, give me youth with talent over semi-retired political hack with experience any day and second...
    So far all the Palin/McCain ticket plans to do to jump-start an economic recovery is suggest a committe to study the probems that the repugs have created. That will really gets the jobs going won't it.

    PS: Based upon their campaigning style these days it's obvious now that it's the Palin/McCain ticket. He casn't raise more than 100 people at a time to listen to his stumping so he brings the hottie along for a little eye candy...

    September 17, 2008 10:10 am at 10:10 am |
  19. Heather, Raleigh NC

    Wow, we are spending all of this time, energy, and money (which is a pretty precious commodity right now) on trying to decide what to do...and not doing something...not picking a direction and moving forward...we are just arguing about the road map and WASTING a lot of resourcs to win the arguement...

    True leaders don't fall into this trap...they pick a direction (based on some general idea of what to do) and go...when it doesn't work...they make adjustments based on the previous experience and keep going...until they get it right. Because this is the real world and sometimes it there is no right answer or conclusion...it sometimes is trial and error for even the most knowledgable and experienced...and in the real world everyone has to contribute or you get left out...so let's stop the finger pointing and clammer...and start looking at these candidiates as leaders (which they are...even if they are not acting like it right now...the potential is there)...

    September 17, 2008 10:10 am at 10:10 am |
  20. Michigan Voter

    Liz, about your Football analogy:

    The experienced quarterback has 3 injuries and is 20 years older and his strategy is old school that has proven to be outdated. And the rookie quarterback has no injuries, in his prime and with a new improved strategy.

    Which one will you pick then?

    This election is not about electing the first african american president?!

    Is about switching powers, because OBVIOUSLY, the republican policies have failed us, SAME POLICIES that McCain has agreed 91% of the time.

    Is not about EXPERIENCE over HISTORY.

    It's about choosing the RIGHT PATH instead of continuing on the WRONG one.

    September 17, 2008 10:11 am at 10:11 am |
  21. Linda from Prescott AZ

    Liz
    The experienced quarterback in this case has had 26 years to throw the touchdown......he's part of the problem.
    Additionally, This is far too serious to be compared to the superbowl..McCain has thrown his credibility away, he's low down.
    He is swininging left and right and up and down, anything to change the subject on our real problems.

    Did you ask yourself-are you better off now than you were 8 years ago?

    September 17, 2008 10:11 am at 10:11 am |
  22. SoCal

    Liz... consider this: the so called "experienced QB" will use the same old playbook of the last 8 years.
    It's time to go for a new QB and a new playbook.

    September 17, 2008 10:12 am at 10:12 am |
  23. matt

    Obama's tax plan would increase taxes in 2009 on the wealthiest 20 percent of households. — according to factcheck.org

    so 20% of americans are making 250k+ ? i guess the economy is doing amazing! either that or Obama is lying.

    too bad that when you raise taxes on these top 20% of people, theyre going to compensate their losses but cutting the jobs of people below them.

    think it through! vote McCain

    September 17, 2008 10:12 am at 10:12 am |
  24. How?

    "I'll reform Wall Street and fix Washington." How Senator McCain? You called yourself a "de-regulator" only a few months ago?

    September 17, 2008 10:12 am at 10:12 am |
  25. John in Ohio

    While we're on sports metaphors: It's the bottom of the ninth, the bases are loaded, and there's two men out. The batter in the lineup now is a guy who had a few hits early in his career, but he's definitely on the decline now and he is not the athlete he used to be. Do you go with him, or do you go with the rookie who has only been on the team a year or so, but has had a great record so far, lots of home runs, and he had a great record in the minor leagues, and by all appearances he's ready and able to hit one out of the park this time.

    September 17, 2008 10:12 am at 10:12 am |
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