September 17th, 2008
05:00 PM ET
6 years ago

Obama camp steps up efforts to woo women

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.
The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

(CNN) – In another sign of how Alaska Gov. Sarah Palin’s VP nomination has changed the dynamics of the presidential race, the Obama campaign has rolled out a new ad as part of a larger effort to woo women voters.

The new ad, entitled “Burden,” focuses on the issue of equal pay and targets Sen. John McCain for not supporting legislation that would have made it easier for women to sue for pay discrimination. McCain called the law “too a great a burden on business,” a female announcer says during the 30-second ad that will air in 10 battleground states. “McCain explains away the wage gap by saying women just need more education and training,” the woman’s voice also says.

The proposed bill was a congressional reaction to a recent U.S. Supreme Court case, Ledbetter v. Goodyear, that made it more difficult for women to sue over unequal pay in certain circumstances. As part of the Obama campaign’s increased outreach efforts to women, Lilly Ledbetter, the woman at the center of the case, also endorsed Obama Wednesday. "There is only one candidate who has stood up for women like me. Who has consistently fought to help women who are working hard every day for our families and aren’t being paid fairly,” Ledbetter said in a statement released by the Obama campaign.

Led by House Speaker Nancy Pelosi, several Democratic women in the House of Representatives also held a press conference Wednesday to showcase their support for Obama. “These people who are saying that they’re not supporting Barack Obama, I suspect that many of them never were supporting Barack Obama and they’re just fronts,” Colorado Rep. Diana Degette, who formerly supported Sen. Hillary Clinton, said in response to a question about whether Clinton supporters will back Obama now that the Republican ticket has a woman on it.

The Obama campaign’s stepped up women’s outreach comes as Lynn Forester de Rothschild, a prominent Hillary Clinton supporter, announced that she is endorsing McCain and as Sen. Clinton announced she would not attend a pro-Israel rally after learning that Palin would also be at the event.

CNN/Opinion Research Corporation polling earlier this month indicated that a majority of white women supported McCain over Obama both before and after McCain’s selection of Palin. The survey also found that Palin is actually more popular with men than with women.

soundoff (245 Responses)
  1. John

    the Obama's special guest is Lindsay Lohan.

    September 17, 2008 09:16 pm at 9:16 pm |
  2. linda from South Dakota

    this is a "low" for mccain but what does one expect,,,,, hes dirty ,,low,, and a freind of bush<<<<<< says it all,,,, obama didnt woo me,, i listen to whats said and go from there,, mccain has flip=flopped so many times i cant count it all,,,, hes so mixed up he cant see nor think straight,,,, hes a flip-flopper,, in motion,m, right out the door,,,,, obama/biden...08 and beyond

    September 17, 2008 09:17 pm at 9:17 pm |
  3. lol

    obama deserves to lose. his sexist attitude toward hillary clinton was shameful during the primaries. women remember the annie oakley comment, giving her the finger, and the many other disrespectful things he said about senator clinton. he will never get the hillary democrats, or the blue collar vote. barbra striesand, and hollywoods elite vote, will not win him the white house.

    September 17, 2008 09:20 pm at 9:20 pm |
  4. B. Hawkins

    According to the latest NY Times/CBS poll the bloom is off for McCain/Palin. Obama leads in the poll just out 48-43. The poll also states that while Palin increased McCain's base it did not increase his lead in female voters overall. In fact white women are evenly divided between the two.

    I'm sure that CNN will not post this

    September 17, 2008 09:21 pm at 9:21 pm |
  5. Farrell, Houston, Tx

    John McCain is a certified theif and liar. Enough said. If don't believe me ask me about John McCain aka Keating 5.

    September 17, 2008 09:25 pm at 9:25 pm |
  6. Kyu Reisch, Radcliff, Kentucky

    Obama doesn't respect women, I will never vote for him. Nancy Pelosi is sexist even she is woman, I will never forget Pelosi's remark about Hillary last year, " it is impossible to hapen Obama picks Hillary as VP". I am very upset with Obama, Dean, DNC, Kennedy, Judas Richardson and Pelosi, I was lifelong Democrats but I will vote for McCain and Palin. I trust McCain than Obama, I would like to have McCain as my President than Obama. All of American women, wake up, support McCain who respects women. I want Mrs. McCain to be my First Lady than Michelle.

    September 17, 2008 09:34 pm at 9:34 pm |
  7. WASP UNITE

    WASP (Women against sarah Palin) I like it! :)

    September 17, 2008 09:35 pm at 9:35 pm |
  8. AUC

    TRUTH HURTS AND AGAINST WHAT CNN AND OTHERS MAY LEAD YOU TO BELEIVE.......A TRUTHFUL AD BY OBAMA ALWAYS SEEMS TO BE CONSIDERED NEGATIVE AND WHEN MCGRANDPA PUT OUT AN AD FILLED WITH LIES AND MISLEADING INFORMATION INFORMATION HE'S PULLING AHEAD IN THE POLLS!!!

    Wait until November .... all those numbers of people you don't have will VOTE OBAMA/BIDEN 08/12!!!!!

    September 17, 2008 09:37 pm at 9:37 pm |
  9. TRUTH

    I know what " decided voter " is talking about. The ads from both sides are plays on words / half truths , and other twists. All Pols do it. What decided voter is talking about is the Direct Personnal Dispicable Vile comments and Hatred that is spewed here everyday.

    September 17, 2008 09:41 pm at 9:41 pm |
  10. Rick in Az

    Hey Josephine, You're preaching to the chior. I live in Arizona and have a very good understanding of the McCain of old and the New John McSell out and, every single time I try to post something truthful about McSame it never gets posted. I'm beginning to think CNN should just change their logo to a picture of John McCain and Sarah Palin.

    September 17, 2008 09:43 pm at 9:43 pm |
  11. marie2

    bravo marie on pointing out obama's right to choose issues.

    the dems blew it when they didn't pick hillary.
    obama blew it when he didn't pick hillary.
    the dems don't like biden enough to pick him as presidential candidate. know why? cause he said hillary would be a better VP and she could be president. think biden's beginning to wonder what he got himself into?

    September 17, 2008 09:46 pm at 9:46 pm |
  12. CM

    michael...what link to Obama's website?

    I hope you don't mean the big, square graphic on the political homepage that has the word advertisement over it.

    It wouldn't be that would it?

    Seeing that over 2.5 million people donated to fund Obama's campaign I doubt anyone here would be a paid blogger for him. Showing up the fallacies of McCain is easy. We even have an office pool where I work where we chip in and guess how many gaffes he will do per day. He never fails to disappoint.

    September 17, 2008 09:46 pm at 9:46 pm |
  13. Carol

    Give it a break obama. Were you fair to Hillary – the more EXPERIENCED Democratic candidate? No ! Was that fair – NO ! Did you choose a female VP? No! This is an indication of YOUR VIEWS of EXPERIENCED QUALIFIED WOMEN ! Stop knocking John McCain, you had 2 years in the Senate to do some REAL WORK. Instead you were "present" writing a ? book. So What! Now you have money, but NO EXPERIENCE, nothing to base you "talking" on so where will that leave us on day one ? Sure is something to THINK ABOUT !
    VOTE – McCain/Palin '08 EXPERIENCE WHEN AND WHERE IT COUNTS from DAY ONE

    September 17, 2008 09:47 pm at 9:47 pm |
  14. olga Menache

    Barack you lost when you did not put Hillary as your V President//
    For being such a smart man you have made the bigest mistake of your career... you have left us no choice... this country is going to go Republican again.. People are scared they scream change but it is
    too late. your lack of experience.. you left your feelings interfier for
    what is right fot your Country...
    Palin screams too much, she is trying to convince the people she is the
    right choice... as they say when you repeat yourself too much, you are
    really trying to convince yourself that you are who you think you are...
    This is such a big Ballon that it will be redy to explode any moment..
    You and Hillary were the best for this time...and age
    As they say, we can be our own worst enemy..
    The whole world is afraid what about that

    Olga

    September 17, 2008 09:54 pm at 9:54 pm |
  15. White Democrat, North Carolina

    i know i'm a guy..but can i be a (W.A.S.P) too? that's awesome lol...go WASPS...

    Buzzzzzz

    September 17, 2008 09:55 pm at 9:55 pm |
  16. Donna in ID

    I think this idiot is the biggest sexist we have had run in my lifetime of 68 yrs. The way he acts like we all OWE him to vote for him. Not the way he treated Hillery and gave the impression he didn't need us. Now he is feeling it. Tough T there guy. I wouldn't vote for him if he was the only one running. You didn't need us earlier and and made fun of people that have their guns and religion. He is a hypocrite and snakier than anyone of the greedy, power hungry people in Washington DC. Anyone that trusts him or believes in him is brainwashed and likes being led around on a leash. He is the Pied Piper and he is playing his tune to lead you off a cliff.

    September 17, 2008 09:57 pm at 9:57 pm |
  17. paul

    Funny CNN how one of your previous articles on which candidate truly supports women showcased NOT Obama but McCain as truly out for the american women. From the large majority of advisors to the pay scale of women to men in McCain's campaign and office to that of Obama's showed McCain trusted more and paid women mORE money.

    Why not add that into the report?

    September 17, 2008 09:58 pm at 9:58 pm |
  18. Peter (CA)

    Hey right wingers, stop the Hillary foaming at the mouth. You know that the Republicans woujld have loved to see Obama pick Hillary. They have been saving up tons of talking points (failed health care plan, Whitewater, Monica). Don't think we don't know that. Obama made the best choice-he got someone who can complement his skills with long-term experience.

    And don't get too excited about Lady Rothschild. Campbell Brown made her look foolish. She asked the Lady what did Obama say that made him elitist? Her response....well, I know an elitist when I see it. I'm sure you do Lady Rothschild.

    September 17, 2008 10:02 pm at 10:02 pm |
  19. Darryl

    McCain is sending his big dogs to Alaska to squash the investigation...

    Why is that what do they have to hid?/?

    September 17, 2008 10:08 pm at 10:08 pm |
  20. DB

    Any charges of "sexism" against the Obama campaign- curiously leave out specific examples. If you believe it, fine- you obviously never liked the man.
    I wonder: how many females are willing to stand up and defend John Mcain's wonderful record with women? UP to AND including choosing a female running mate who does NOT support a womans right to abortion even in the case of rape or incest...
    REAL nice guy...

    September 17, 2008 10:20 pm at 10:20 pm |
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