September 17th, 2008
05:00 PM ET
10 years ago

Obama camp steps up efforts to woo women

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

(CNN) – In another sign of how Alaska Gov. Sarah Palin’s VP nomination has changed the dynamics of the presidential race, the Obama campaign has rolled out a new ad as part of a larger effort to woo women voters.

The new ad, entitled “Burden,” focuses on the issue of equal pay and targets Sen. John McCain for not supporting legislation that would have made it easier for women to sue for pay discrimination. McCain called the law “too a great a burden on business,” a female announcer says during the 30-second ad that will air in 10 battleground states. “McCain explains away the wage gap by saying women just need more education and training,” the woman’s voice also says.

The proposed bill was a congressional reaction to a recent U.S. Supreme Court case, Ledbetter v. Goodyear, that made it more difficult for women to sue over unequal pay in certain circumstances. As part of the Obama campaign’s increased outreach efforts to women, Lilly Ledbetter, the woman at the center of the case, also endorsed Obama Wednesday. "There is only one candidate who has stood up for women like me. Who has consistently fought to help women who are working hard every day for our families and aren’t being paid fairly,” Ledbetter said in a statement released by the Obama campaign.

Led by House Speaker Nancy Pelosi, several Democratic women in the House of Representatives also held a press conference Wednesday to showcase their support for Obama. “These people who are saying that they’re not supporting Barack Obama, I suspect that many of them never were supporting Barack Obama and they’re just fronts,” Colorado Rep. Diana Degette, who formerly supported Sen. Hillary Clinton, said in response to a question about whether Clinton supporters will back Obama now that the Republican ticket has a woman on it.

The Obama campaign’s stepped up women’s outreach comes as Lynn Forester de Rothschild, a prominent Hillary Clinton supporter, announced that she is endorsing McCain and as Sen. Clinton announced she would not attend a pro-Israel rally after learning that Palin would also be at the event.

CNN/Opinion Research Corporation polling earlier this month indicated that a majority of white women supported McCain over Obama both before and after McCain’s selection of Palin. The survey also found that Palin is actually more popular with men than with women.

soundoff (245 Responses)
  1. Northwood

    If you would have picked Hillary for VP this would not be an issue.

    September 17, 2008 06:14 pm at 6:14 pm |
  2. Palin 2012


    Go home seriously. We don't need you to win this election. God I can't stand Hillary or her supporters. Hillary is a pig witch in lipstick. Palin is the true american woman.

    Palin 2012.

    September 17, 2008 06:17 pm at 6:17 pm |
  3. Palin 2012

    Go home pumas, we dont need you anymore, we have Palin.

    Palin 2012

    September 17, 2008 06:18 pm at 6:18 pm |

    No need to woo me!!! I'm in!

    OBAMA / BIDEN '08

    September 17, 2008 06:18 pm at 6:18 pm |
  5. Griff

    Obama steps up wooing Women? Who? How? Walk three steps behind me Woman....

    September 17, 2008 06:19 pm at 6:19 pm |
  6. Sandy

    I fail to see where the Obama camp has been sexist but I guess if you keep telling a lie people will eventually believe it. Thanks Hillary.

    September 17, 2008 06:19 pm at 6:19 pm |
  7. McCain Invented the BlackBerry, Palin Invented the Manure Spreader

    Trying to woo women away from Caribou Barbie is SEXIST!

    September 17, 2008 06:20 pm at 6:20 pm |
  8. Xango 08 & 12

    I am a woman and I WOULD Never support mcbush palincheney .......never,

    not on my name, not on my daughter's name, not on her daugther's name..

    mothers are not dogs.............or pigs with lipstick and absolutely we are not monsters ,who lie, who prefer war to peace, war to education; hate to love, racism to diversity adn tolerance..

    palin and mcbush are : lies, war, lies, racism, sexism, pregnant teenagers, affairs, trophy wives;
    you name it..........

    over all LIES and MORE OF BUSH CHENEY

    September 17, 2008 06:20 pm at 6:20 pm |
  9. Enlightened Voter

    I consider myself a WASP=Woman Against Sarah Palin!

    September 17, 2008 06:20 pm at 6:20 pm |
  10. Rodger

    Don't worry about women voters...once they hear Palin and know what she stands for...they will vote for least 60%, the rest are idiots who can identify with Palin!

    September 17, 2008 06:22 pm at 6:22 pm |
  11. Josh

    Huh, interesting how the article doesn't mention that McCain also has more women on his staff than Obama, and he pays his female employees more than Obama does.
    Obama's getting desperate. Women have always made the democrats have an advantage in the past, but my wife doesn't even trust Obama.

    September 17, 2008 06:23 pm at 6:23 pm |
  12. jm from sc

    Any woman that will stand up for McCain after knowing he didn't not support equal pay for equal work, must not be thinking clearly. While it might make a statement to see a woman vice-president, it makes a much more negative statement to see McCain as the president.

    Obama/Biden 08

    September 17, 2008 06:23 pm at 6:23 pm |
  13. GARY


    September 17, 2008 06:23 pm at 6:23 pm |
  14. Jimmy from salt lake city, Utah

    i knew about the vote against equal pay for equal work by mccain...but the most outrageous thing is that people doesn't know, more particurlarly women..and i don't know what crazy Palin has to say about that..!!

    Wake Up America!

    Obama/Biden 08

    September 17, 2008 06:23 pm at 6:23 pm |
  15. cd

    Don't forget that NOW (National Organization for Women) just officially backed Obama. The first time in more than 20 years that they've officially supported a candidate in the general election.
    More proof that women are smarter than the GOP or CNN gives them credit for...

    September 17, 2008 06:23 pm at 6:23 pm |
  16. GARY


    September 17, 2008 06:24 pm at 6:24 pm |
  17. John (Retired Navy Chief Petty Officer)

    If Obama wanted to woo women he should have picked Hillary but again it is not about serving the people its about Obama. He can not try to woo women now as if he really cares! Hillary brought what 18 million votes to the plate? They would have stole the election I think if he chose her, but he did not and the dems will loose again.

    September 17, 2008 06:24 pm at 6:24 pm |
  18. Laina

    This is one white woman who would never vote for McCain/Palin.

    I'm not that stupid.

    Obama '08

    September 17, 2008 06:25 pm at 6:25 pm |
  19. Beverly, NYC

    Go to it Barack, expose the lies, if women still want to vote for him they have been warned. The old dog will not learn any new tricks.

    Next commerical tell the troops how many times he has voted against improving their benefits. All while wrapping himself in the flag and acting like the mother Theresa of POW's. As a former Marine I find this lie most aggregious!

    September 17, 2008 06:25 pm at 6:25 pm |
  20. deb

    McCain's explanation for the wage gap is because "women just need more education" is preposterous! It's a known fact that more WOMEN are graduating from college than are men! Just another stupid remark out of his "out of touch" mouth! Wake up, people! McCain and Palin will be a nightmare for our beloved country. We need someone with integrity and heart...OBAMA/BIDEN!

    September 17, 2008 06:26 pm at 6:26 pm |
  21. Chris

    Doesn't really matter, McCain's VP choice does Obama's work for him.

    September 17, 2008 06:27 pm at 6:27 pm |
  22. Jay

    It's too bad Obama even has to make this sort of effort. If people would just look at the platforms and track records, it'd be pretty obvious that Obama/Biden will do much, much more for women than McCain/Palin. Just another symptom of the cynical ploy that this Palin issue really is at its core.

    September 17, 2008 06:27 pm at 6:27 pm |
  23. bob in LA

    Maybe Obmam and Biden should do swimsuit layouts. This campaign doesn't seem to be about issues and lets face it they are both better looking than McCain at this stage in their lives.
    Battle for the chicks is over.

    September 17, 2008 06:27 pm at 6:27 pm |
  24. mitchell

    women love obama. he's cool.

    September 17, 2008 06:27 pm at 6:27 pm |
  25. Roy P

    The female vote may be attainable, However, actions are stronger than words. It may be an insult to females to believe they think words are stronger than actions. Obama only got 9 million out of the celebs. Even they know actions are stronger than words. Maybe he will get the other 190 million from Freddie and Fannie via Mr. Raines. I forgot. He is not there anymore. This must really make Clinton happy.

    September 17, 2008 06:28 pm at 6:28 pm |
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