September 17th, 2008
05:00 PM ET
10 years ago

Obama camp steps up efforts to woo women

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

(CNN) – In another sign of how Alaska Gov. Sarah Palin’s VP nomination has changed the dynamics of the presidential race, the Obama campaign has rolled out a new ad as part of a larger effort to woo women voters.

The new ad, entitled “Burden,” focuses on the issue of equal pay and targets Sen. John McCain for not supporting legislation that would have made it easier for women to sue for pay discrimination. McCain called the law “too a great a burden on business,” a female announcer says during the 30-second ad that will air in 10 battleground states. “McCain explains away the wage gap by saying women just need more education and training,” the woman’s voice also says.

The proposed bill was a congressional reaction to a recent U.S. Supreme Court case, Ledbetter v. Goodyear, that made it more difficult for women to sue over unequal pay in certain circumstances. As part of the Obama campaign’s increased outreach efforts to women, Lilly Ledbetter, the woman at the center of the case, also endorsed Obama Wednesday. "There is only one candidate who has stood up for women like me. Who has consistently fought to help women who are working hard every day for our families and aren’t being paid fairly,” Ledbetter said in a statement released by the Obama campaign.

Led by House Speaker Nancy Pelosi, several Democratic women in the House of Representatives also held a press conference Wednesday to showcase their support for Obama. “These people who are saying that they’re not supporting Barack Obama, I suspect that many of them never were supporting Barack Obama and they’re just fronts,” Colorado Rep. Diana Degette, who formerly supported Sen. Hillary Clinton, said in response to a question about whether Clinton supporters will back Obama now that the Republican ticket has a woman on it.

The Obama campaign’s stepped up women’s outreach comes as Lynn Forester de Rothschild, a prominent Hillary Clinton supporter, announced that she is endorsing McCain and as Sen. Clinton announced she would not attend a pro-Israel rally after learning that Palin would also be at the event.

CNN/Opinion Research Corporation polling earlier this month indicated that a majority of white women supported McCain over Obama both before and after McCain’s selection of Palin. The survey also found that Palin is actually more popular with men than with women.

soundoff (245 Responses)
  1. Palin would never say she does not need anyone

    She is smarter than that – you are probably from the Obama camp. Go PUMAs – Hillary supportes for McCain/Palin

    September 17, 2008 06:29 pm at 6:29 pm |
  2. Maggie

    Clinton supporter here, voting for OBAMA!


    Obama/Biden '08

    September 17, 2008 06:29 pm at 6:29 pm |
  3. TD

    I guess consider me a "WASP". Listen...I am all for women's rights. But I promise you...I don't present myself in an arrogant, defensive, and angry manner when placed in the public eye. This is exactly how Sarah Palin comes across to me and all of "WASP" supporters agree.

    September 17, 2008 06:29 pm at 6:29 pm |
  4. Jimmy from salt lake city, Utah

    Palin 2012??? woooh dude u seriously need some help..i bet u didn't know that woman before..right? u know what some time i am thinking about a just 4 years of mccain for u guys to experience the huge disaster after.. but guess what we already had 8!!! and more of the same? NEVER AGAIN!

    Wake up AMERICA!


    September 17, 2008 06:30 pm at 6:30 pm |
  5. JusLaugh

    I'd like to think that most women are too smart to fall for the "throw them a bone" tactic used by the republicans with Palin's nomination, but judging by the slanderous and personal comments on this blog, some of us are ignorant enough to fall for it.

    Palin is no hero, ladies. She is not a knight in shining armor She could care less about us. She is a politician and a republican one at that.

    Now lets come back down to earth and talk issues that truly affect our lives.

    September 17, 2008 06:30 pm at 6:30 pm |
  6. JAck

    The comments from the obama GANG members are a
    DISGRACE!!!!!! So – the DNC & Obama gang think its just fine to hack into personal e- mail. Maybe we could check into Ms. Michelle's – these people should go to JAIL!!!!

    Back Off – this will all Back-Fire on you DEMS!

    September 17, 2008 06:30 pm at 6:30 pm |
  7. Vic

    I am a man and think this is incredibly out of touch and offensive.

    “McCain explains away the wage gap by saying women just need more education and training,”

    So basically McCain thinks that women are dumber than men and we need to train them better? Meanwhile in the real world, in 2004 58% of bachelors degrees where awarded to women, they are in fact better educated than men and still get paid less.

    September 17, 2008 06:30 pm at 6:30 pm |
  8. Chris

    The fact of the matter is that anyone who supported Hillary and then jumped ship to vote for McCain simply for the reason that he has a woman on the ticket is just as sexist as someone who would not vote that way for the same reason. Hillary's views and policies are different from McCain's and more in line (though definately not the same) with Obama's. By turning your back on the dems just cause Obama picked Biden, you're showing that you only care about whether or not there is a woman on the ticket which is a horrible reason to vote for someone to be the leader of your country. Look at the issues and vote for who you think the better candidate is.

    September 17, 2008 06:31 pm at 6:31 pm |
  9. reggie

    Pointless. Women will not move to Obama. Not because he is a man, but because he has no record. 2 yrs in the senate and NOTHING except preparing a run for presidency.

    September 17, 2008 06:31 pm at 6:31 pm |
  10. Palin 2012


    The head gremlin was named stripe not strike. Let me guess, you are a hillary supporter right? Idiot.

    September 17, 2008 06:31 pm at 6:31 pm |
  11. Independent from FL

    I'm a McCain supporters (was a Hilary supporter) & i disagree with Mccain on this but it wont change my vote.

    September 17, 2008 06:32 pm at 6:32 pm |
  12. Molly

    To Palin 2012: Pumas Go – Away??????
    Don't NEED us? Well – good – because you won't GET US!
    A vote for McCain is a vote AGAINST obama – and that is the goal!

    The DNC & Obama will lose – again.

    McCain/Palin – BEST choice for our country.

    September 17, 2008 06:32 pm at 6:32 pm |
  13. Griff

    Government should stay out of "Small Busines's". Not Big Business.. Too many conflict's!!!

    September 17, 2008 06:32 pm at 6:32 pm |
  14. Michael

    Hey Gary, you would be much more convincing if you, first, would stop Shouting, and second, string together a cohesive and concise thought!

    Oh, here is a "Little" Carot for our much loved "Seniors" and those that are close to retirement age.

    Today, the stock market took another major tumble, with the Dow Jones dropping 450 points (more than a 4 percent drop).

    But much more importantly is the fact that the broader market (S&P 500) fell 57 points to 1,156 (almost a 5 percent drop). I say "more importantly" because one of the most popular 401(k) investments are index funds that track the S&P 500.

    On the day that President Bush took office in 2001, the S&P 500 stood at 1,342.54, meaning that it has dropped 14 percent during his tenure.

    Now realize that if Social Security privatization was in effect when Bush was sworn-in, those retirees who invested in the broader market would have seen their Social Security nest egg down 14 percent over those seven-plus years. Instead, they've seen an overall 12 percent increase on their Social Security benefits during that same time frame, thanks to annual COLA (Cost of Living Ajustment) increases.

    John McCain (R) is for Social Security privatization. Barack Obama (D) is against it.

    September 17, 2008 06:32 pm at 6:32 pm |
  15. hurriCAIN PALIN

    tryin to woo the women voters. did he pick hillary for the veep spot?

    NO! nobama threw their oppression in a oven – got it burned – then

    threw it in a blender and hit the destroy button

    September 17, 2008 06:32 pm at 6:32 pm |
  16. Ronda

    Obama did not have me at "hello." But I read his plans, I listened to his statements, I looked at his record. I did the same for McCain, believing he was more independent that he actually is (now I know).

    Women don't vote with their chromosomes, we vote with our mind and spirit.

    It is Obama, no doubts what-so-ever. I could not support McCain. Having a woman on his ticket does not erase his record nor the RNC platform.

    It is not a pro-choice/life issue. It is the economy, healthcare, education, foreign policy, and general temperment. I can't believe men don't care about these issues either.

    September 17, 2008 06:32 pm at 6:32 pm |
  17. Cam

    GARY are calling other people HATEFUL??????


    And just because you can hit caps lock doesn't mean you make sense to anyone. Learn to write english......

    September 17, 2008 06:32 pm at 6:32 pm |
  18. A Woman In California For Obama:

    Please, please do me a favor and don't say "he should have picked Hillary." He didn't-get a life people, please. Hillary has moved on and so have many of her supporters. It all comes down to Obama or McCain. Make a choice. If you like the way things are-vote McCain, if not, vote Obama. It's that siimple.

    Obama = Real Change.
    McCain = Copied Change

    WASP member

    September 17, 2008 06:34 pm at 6:34 pm |

    McCain picked someone that only brings her gender to the ticket. So, we Americans deserve a more qualified VP that fits these standards.


    Now that is what I call a qualified woman, because her “BIG HAIR“ puts her closer to God than Palin!

    What did YOU think I was talking about?

    September 17, 2008 06:34 pm at 6:34 pm |
  20. ohio for obama

    it's funny how so many people pretend to like sarah, when 2mnths ago she was never heard of. the slap in the face are those who try and dis hillary. get a life obama/biden 08

    September 17, 2008 06:34 pm at 6:34 pm |
  21. Ellie

    GOOD. SLAM HIM on his record!

    I'm sick of John McCain's LIES and CRIES. The media is too scared to call him out and nail him to the floor!!

    Between John McCain and Sarah Palin, I can't tell who Twiddle Dee and Twiddle DUMB.

    September 17, 2008 06:35 pm at 6:35 pm |
  22. James


    September 17, 2008 06:36 pm at 6:36 pm |
  23. Independent NV Voter

    I think women are smart enough to see through McCain. His record speaks for itself.

    September 17, 2008 06:36 pm at 6:36 pm |
  24. Hoku

    Wise move, Obama camp!

    September 17, 2008 06:36 pm at 6:36 pm |
  25. Deanna in Denver

    WOW Gary! Who's spewing hate? It's easy to tell a republican by the things that come out of their mouths... like ALL of Sarah Palin's acceptance speech. I don't see what any woman could ever find apealing about her.

    September 17, 2008 06:36 pm at 6:36 pm |
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