September 17th, 2008
05:00 PM ET
10 years ago

Obama camp steps up efforts to woo women

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

(CNN) – In another sign of how Alaska Gov. Sarah Palin’s VP nomination has changed the dynamics of the presidential race, the Obama campaign has rolled out a new ad as part of a larger effort to woo women voters.

The new ad, entitled “Burden,” focuses on the issue of equal pay and targets Sen. John McCain for not supporting legislation that would have made it easier for women to sue for pay discrimination. McCain called the law “too a great a burden on business,” a female announcer says during the 30-second ad that will air in 10 battleground states. “McCain explains away the wage gap by saying women just need more education and training,” the woman’s voice also says.

The proposed bill was a congressional reaction to a recent U.S. Supreme Court case, Ledbetter v. Goodyear, that made it more difficult for women to sue over unequal pay in certain circumstances. As part of the Obama campaign’s increased outreach efforts to women, Lilly Ledbetter, the woman at the center of the case, also endorsed Obama Wednesday. "There is only one candidate who has stood up for women like me. Who has consistently fought to help women who are working hard every day for our families and aren’t being paid fairly,” Ledbetter said in a statement released by the Obama campaign.

Led by House Speaker Nancy Pelosi, several Democratic women in the House of Representatives also held a press conference Wednesday to showcase their support for Obama. “These people who are saying that they’re not supporting Barack Obama, I suspect that many of them never were supporting Barack Obama and they’re just fronts,” Colorado Rep. Diana Degette, who formerly supported Sen. Hillary Clinton, said in response to a question about whether Clinton supporters will back Obama now that the Republican ticket has a woman on it.

The Obama campaign’s stepped up women’s outreach comes as Lynn Forester de Rothschild, a prominent Hillary Clinton supporter, announced that she is endorsing McCain and as Sen. Clinton announced she would not attend a pro-Israel rally after learning that Palin would also be at the event.

CNN/Opinion Research Corporation polling earlier this month indicated that a majority of white women supported McCain over Obama both before and after McCain’s selection of Palin. The survey also found that Palin is actually more popular with men than with women.

soundoff (245 Responses)

    D I D N ' T --P I C K---H I L L A RY-– AN D--M C C A I N--

    W I L L-–P O K E--H I M---U N T I L--–O B A M A-–A D M I T S–

    I T--–W A S--A ---M I S T A K E

    September 17, 2008 06:44 pm at 6:44 pm |
  2. Adrienne

    McCain copy-cat's Obama.
    Obama says change, McCain says change.
    Obama says, enough!
    McCain says, enough, enough!

    That is a loser act on Mccain's part.
    Obama is being the leader and Mccain is following his lead.

    We need a good ad that points that out.

    September 17, 2008 06:44 pm at 6:44 pm |
  3. WASP from Boston

    This WASP (Woman against Sarah Palin) ain't buying this sarah thing. McInsane chose her strategically, not because she is qualified, but just because she is a woman. Now that is what I call insulting.

    Funny how McInsane has been running away from his own record these days.

    September 17, 2008 06:44 pm at 6:44 pm |
  4. NoMccain

    You go get 'em John... you ol' dog, you.

    September 17, 2008 06:45 pm at 6:45 pm |
  5. You were never a Democrat

    "With so much hate, the Democrats have shown lately, I am voting for McCain….thank you bloggers and media. you did great"

    You were never a Democrat "decided voter" so stop PALINING, I mean lying. You were never going to vote Democrat.

    September 17, 2008 06:45 pm at 6:45 pm |
  6. Griff

    John McCain will win this Election... Listen! Listen CNN... I said get it right this time!!! You didn't CNN. But The Women did. I thought it was in trouble. But no! I guess I blinked too early.. But after Yesterday!!

    September 17, 2008 06:45 pm at 6:45 pm |
  7. michael

    May I ask why CNN has a link to Obama's website but none to Mccains? Could it be that CNN is in the tank for Obama? I think so as do many people these days.. All of the Obomabots file into a line to protect CNN now... If anyone can find a link for Mccain on CNNs website I will eat my words..

    September 17, 2008 06:45 pm at 6:45 pm |
  8. Adrienne

    Obama has made some great hard hitting ads in the last few days... and wow.. he went up in the polls 5 points.
    Now he is back to snoop dog mellow. That is a loser act. fizzle dizzle.

    They need to pull that lame 2 min ad, fast. That is a loser act.
    Obama can be an action hero with out being an angry black man. He needs to be the stronger man. that does not mean dorky 'tough guy act' like McCain tried to do today. lol
    Obama has a small window... he better take it NOW!

    September 17, 2008 06:46 pm at 6:46 pm |
  9. Gia in Los Angeles, CA

    You've already got this woman's vote, Obama/Biden!

    September 17, 2008 06:47 pm at 6:47 pm |
  10. Foreign observer

    Equal pay for equal woman´s work is something that should be part of the constitution. It is so basic and basics have to decide the election.

    September 17, 2008 06:47 pm at 6:47 pm |
  11. Biff Biffington RETURNS...

    Decided voter...

    please admit... YOU WERE 'NEVER' GOING TO VOTE FOR OBAMA..

    and if you think Democrats say mean things...

    you obviously havent met Joe Kiloz, Bayou Joe, Gary, Griff, or any of the OTHER paid RNC bloggers who USED to pose as Hillary supporters during the primaries....

    (operation chaos lives)... p.s. I suspect YOU are a paid blogger as well. who the hell else would allow dumb comments on an anonomous board to sway them to or from a candidate for president.

    September 17, 2008 06:48 pm at 6:48 pm |
  12. Jay T.

    The bar has been set so low for Sarah Palin that if she can just burp the alphabet during her debate people will be thrilled at how well she did. And, I followed the Hilary Clinton campaign over the last year, and to even compare Sarah Palin to Hilary Clinton is disrespectful to Hilary supporters. And they see that.

    September 17, 2008 06:48 pm at 6:48 pm |
  13. Jasmine in Germany

    "It is unacceptable, uncivilized and primitive behavior in the 21st Century to not have equal pay for females who perform the same jobs as males, especially within the industrialized nations." – J. Weidenbach

    Need anyone say more? Maybe McCain needs more "education and training". Palin certainly does.

    September 17, 2008 06:48 pm at 6:48 pm |
  14. pipes

    Way to go Obama camp keep the pressure up on the McPuppet camp. Women are smarter than most men so they will recognize who has their best interest at heart.

    September 17, 2008 06:48 pm at 6:48 pm |
  15. Foreign observer

    Palin who ? There was somebody I´ve forgotten. Am at the age of McCain.

    September 17, 2008 06:49 pm at 6:49 pm |
  16. Mind Setter

    Here is how I see it. Sarah's name is really Haras and she a deep into Dominatrix. She gets home puts on the CAT SUIT and STILLETOS. She then gets the WHIPS, CHAINS and DOG COLLAR.
    Whips the the hell out of Todd(poor Tood) and thenputs him on time out. As Todd whimpers in the corner she demands that he keeps a smerk on his face he sighs. She acctually believes this crap is going to work with the American People message to Sarah it only works with Todd. By the way there nothing wrong with been a dominatirx.

    September 17, 2008 06:51 pm at 6:51 pm |
  17. St. Paulite

    Go PUMAS! Tell him what the "deal" really is! Women aren't going to fall for your phoney words! We saw what you and your Obama campaigners tried to do to the FEMALE DEMOCRATIC CANDIDATE-Mrs. Clinton! We saw how you called her a racist, as well as her husband-Mr. Clinton in order to sway the folks to your side. You are trying so hard to win with no ethics, but we know who you really are! You won't be trusted by this female, nor will you be trusted by millions of other PUMA supporting Hillary supporters! VOTE MCCAIN in 2008 WOMEN OF MIDDLE AMERICA!!!!!!!!!!!!!! You will be able to take this election from the sexist, elitist Mr. Obama. He wants to keep refusing to sign bills which would protect the babies who are born after a botched abortion, that's how extreme his views are! That is a women's issue; the protection of children!!!!!!!!!!! Stand up, stand up, stand up and fight for John McCain and Sarah Palin. Sarah will change Washington with John McCain for the betterment of women and children, just like Hillary wanted to! We have our chance now to make History! Vote MCCAIN/PALIN in 2008!

    September 17, 2008 06:52 pm at 6:52 pm |
  18. Ridiculous

    Its amazing the amount of disgusting hatred that the national elections breed on both sides. You people are entertaining to watch going back and forth with your crap-flinging sessions. It doesn't matter who is elected. The person who wins office has become a figure-head at most. Its those he or she surround themselves with that make the decisions and drive the country. Wake up people. Seriously, you sap the life out of the political process by throwing your hypocritical intolerance around the nation. And yes liberals, you folks have become just as intolerant as those you stand against.

    September 17, 2008 06:52 pm at 6:52 pm |
  19. obama 08

    to the decided voter, you are mCshame supporter so do not play this game of that we Obama supporte and the media made you vote for Mcshame be a man and face you shame

    September 17, 2008 06:53 pm at 6:53 pm |
  20. Oh Please...

    decided voter says...
    "With so much hate, the Democrats have shown lately, I am voting for McCain….thank you bloggers and media. you did great"

    Oh, please. You don't fool anyone. Like you weren't going to vote McCain from the jump! Like McCain is SOOOOO NICE...yeah, right. Get a life!

    September 17, 2008 06:53 pm at 6:53 pm |
  21. AMERICA for Obama

    HA HA HA HA HA!!! The GOP is trying to use their liars... I mean lawyers to block the investigation of Sarah Palin, but yet they want an investigation to investigate the investigating of Sarah Palin. Sounds pretty hypocritical don't ya think??? Moose really never were that bright.

    OBAMA-BIDEN 2008-2012


    GO OBAMA GO!!!

    September 17, 2008 06:53 pm at 6:53 pm |
  22. chrissy

    Obama called palin a pig and now hacked into her personal email account? This is as dirty as it gets. Obama is on a slash and burn mission for power and will do anything to get it. Scary!

    I want this investigated and Obama brought to justice!

    September 17, 2008 06:54 pm at 6:54 pm |
  23. ES NYC

    Hey decided voter, so you decide who to vote for depending on bloggers and media...why i am not surprised you're voting for Mc Cain/Palin

    "It's like this people take pride in being ignorant"
    Barack Obama

    September 17, 2008 06:54 pm at 6:54 pm |
  24. White Female Independent Voter in Swing State

    What a completely irresponsible selection on McCain's part. I couldn't be more annoyed by her lies and her ignorant claims to experience. Palin is no more than a novelty, a jester, a shiny trinket- indeed, Pain is a charlatan with lipstick.


    September 17, 2008 06:54 pm at 6:54 pm |
  25. Julie

    90% of citizens get a tax break under Obama. 10% of the rich get a tax break from McCain. Obama and Biden will answer questions from the public and reporter's. Palin will not answer questions unless it is planned out and scripted by the campaign., even McCain has stopped the straight talk express, he parked it and told the reporter's to "get out".

    September 17, 2008 06:55 pm at 6:55 pm |
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