September 17th, 2008
05:00 PM ET
6 years ago

Obama camp steps up efforts to woo women

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.
The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

(CNN) – In another sign of how Alaska Gov. Sarah Palin’s VP nomination has changed the dynamics of the presidential race, the Obama campaign has rolled out a new ad as part of a larger effort to woo women voters.

The new ad, entitled “Burden,” focuses on the issue of equal pay and targets Sen. John McCain for not supporting legislation that would have made it easier for women to sue for pay discrimination. McCain called the law “too a great a burden on business,” a female announcer says during the 30-second ad that will air in 10 battleground states. “McCain explains away the wage gap by saying women just need more education and training,” the woman’s voice also says.

The proposed bill was a congressional reaction to a recent U.S. Supreme Court case, Ledbetter v. Goodyear, that made it more difficult for women to sue over unequal pay in certain circumstances. As part of the Obama campaign’s increased outreach efforts to women, Lilly Ledbetter, the woman at the center of the case, also endorsed Obama Wednesday. "There is only one candidate who has stood up for women like me. Who has consistently fought to help women who are working hard every day for our families and aren’t being paid fairly,” Ledbetter said in a statement released by the Obama campaign.

Led by House Speaker Nancy Pelosi, several Democratic women in the House of Representatives also held a press conference Wednesday to showcase their support for Obama. “These people who are saying that they’re not supporting Barack Obama, I suspect that many of them never were supporting Barack Obama and they’re just fronts,” Colorado Rep. Diana Degette, who formerly supported Sen. Hillary Clinton, said in response to a question about whether Clinton supporters will back Obama now that the Republican ticket has a woman on it.

The Obama campaign’s stepped up women’s outreach comes as Lynn Forester de Rothschild, a prominent Hillary Clinton supporter, announced that she is endorsing McCain and as Sen. Clinton announced she would not attend a pro-Israel rally after learning that Palin would also be at the event.

CNN/Opinion Research Corporation polling earlier this month indicated that a majority of white women supported McCain over Obama both before and after McCain’s selection of Palin. The survey also found that Palin is actually more popular with men than with women.

soundoff (245 Responses)
  1. diane08

    Enlightened Voter wrote:
    " I consider myself a WASP=Woman Against Sarah Palin!"

    Good One! I've never thought of myself as a WASP before. I guess I am now bases on this definition!

    September 17, 2008 06:55 pm at 6:55 pm |
  2. lori

    I think the Obama campaign is paying people to leave nasty comments.
    The truth is.there is alot more Palin supporters then what is written.

    Over on the comments for someone hacking her account...all I see is GOod for them comments. and serves her right
    ??..HELLO hacking into accounts is good???
    so that shows us what democrats are like huh. agreeing with hacking
    hmmmmm
    anyhow
    McCain and Palin get my vote FOR SURE................

    September 17, 2008 06:55 pm at 6:55 pm |
  3. REG in AZ

    Lieberman has touted that the surge was so successful and now wants the senate to confirm that. The facts indicate that the only reason there has been progress and a significant decline in the violence is because the Iraqi's stopped fighting each other. The Anabar (sp?) Awakening obviously had a whole lot more to do with that and that started before the surge. Now the surge didn't hurt and probably helped support the Awakening but the surge by itself very likely would have failed, even with more troops and especially over the long term, and possibly the Awakening may have even worked by itself. Senator Lieberman's efforts are again just more of the political shell game, trying to manipulate public opinion. Lieberman is apparently putting all of his eggs in McCain's basket and very likely will need to become a Republican after this election.

    September 17, 2008 06:55 pm at 6:55 pm |
  4. the other jd

    Oh puhlease, "decided voter"...you decided back when you voted in the republican primary for George Bush in 2000.

    September 17, 2008 06:56 pm at 6:56 pm |
  5. Cam

    Any people who want to see Hillary EVER become President should think of their choice very carefully. Putting palin in the White House for 4 years of experience will not help Hillary AT ALL. The only way Hillary will ever take a turn is if Obama is elected in '08. It might mean waiting for 4 or 8 years, but it will also give Hillary those years of experience in a high White House post.

    Dems have a good shot at 16 years of a Democratic White House if they band together now for Obama. I'm sure that's why Hillary is supporting Obama. Do your part for Hillary if you truly support her.......elect Obama now!

    September 17, 2008 06:56 pm at 6:56 pm |
  6. dedided voter

    With so much hate, the Republicans have shown lately, I am voting for Obama.....thank you bloggers and media. you did great

    September 17, 2008 06:57 pm at 6:57 pm |
  7. Enough

    McCain has been and will always be for big business. The nerve of this guy and his hockey cheer leader to veil his undying loyalty to big business with his fake concern for American workers . His botox wife is big business and he will continue to ensure that she and others like her will be protected from laws and regulations in place to protect the average hard working joes and josephines from their greed.

    September 17, 2008 06:58 pm at 6:58 pm |
  8. Bottom Line

    With 2-3 Supreme Court Justices likely to retire in the next 4-8 years, who do you want selecting their replacements? That will be the most enduring legacy you leave to your daughters and sons, and their daughters and sons.

    September 17, 2008 06:58 pm at 6:58 pm |
  9. truth

    Nobama followers, stop possing as PUMAS and saying you don't need us, I am a Hillary supporter voting for Senator McCain. Nobama and his followers are desperate, and will say anything to be elected.
    TRUE PUMA FOR MCCAIN/PALIN

    September 17, 2008 06:59 pm at 6:59 pm |
  10. Leimomi Matunding

    I am from Juneau Alaska, there are many women in Alaska that support Obama and Biden! We are working to make Alaska a blue state!

    Sara Palin is no friend of ours!

    September 17, 2008 06:59 pm at 6:59 pm |
  11. MW

    Decided Voter – Don't let the door hit ya where the good Lord split ya.

    September 17, 2008 07:00 pm at 7:00 pm |
  12. Charlotte

    Palin 2012 is a democrat, thinking to turn off the Hillary supporters by making such stupid comments. Wouldn't be surprised to learn it was Alexrod himself.

    September 17, 2008 07:00 pm at 7:00 pm |
  13. Mike

    Governor Sarah Palin has been proven innocent. The evidence released today proved that Monegan was fired due to insubordination. Gov. Palin acted correctly and within the law. Now that she has been proven innocent, we should discuss issues such as social security, medicare and illegal immigration.

    September 17, 2008 07:00 pm at 7:00 pm |
  14. Kami

    WASP....I LOVE IT!!! HAHA

    McCain/Palin are not pro woman they areagainst women!! They are against equal pay, as well as against the right to choose!! Ladies we cant take a step backward, we need to keep moving forward. For us and our daughters and our daughters daughters vote Obama/Biden

    September 17, 2008 07:00 pm at 7:00 pm |
  15. McCain=the draft

    Obama has supported and voted FOR ALL women's rights and issues.

    McCain, has voted AGAINST ALL women's rights and issues. He is not for equal pay for equal work for women. He supports coverage of Viagra but not birth control pills. He is against a woman's right to choose. The list goes on. McCain/Palin will set women back.

    Obama is the candidate for women. Check their voting record.

    September 17, 2008 07:01 pm at 7:01 pm |
  16. H E Y ----Y O U

    ' M--–B A R A C K--M A C H O--O B A M A---W I T H-- M E ?

    September 17, 2008 07:02 pm at 7:02 pm |
  17. the other jd

    hey, lori-
    enjoy having your civil rights stripped away should Princess Sarah get it

    September 17, 2008 07:04 pm at 7:04 pm |
  18. Mario fl

    agree with you enough

    September 17, 2008 07:05 pm at 7:05 pm |
  19. Hpotterfan77 in CT

    WASP to the core....GO BAMA! And to "Decided Voter"....um, hate, really? Considering what the McCain camp has been doing since day 1, you really consider the democrats hateful? I think you've been watching too much FOX news.

    September 17, 2008 07:05 pm at 7:05 pm |
  20. obama/Biden

    Gary / Your fallowing
    the lame brain at the accademy his Father /Grandfather did some crooked work to get him admitted and there were almost 900 students his grades 5 from the bottom. Geez such a wise guy .
    Its the one connected at the hip w/ George Bush ,Cheney,Rove and his 134 lobbyists that tell McWar how to run this country in the ground further.
    Its a habitual liar and his side kick Mc Mooseontheloose.that know nothing about leading this country all they know is war,surge,go against the law,bomb bomb Iran, short stem ,no memory .

    September 17, 2008 07:06 pm at 7:06 pm |
  21. FreeNLovIt

    I want to SMACK Caroline Kennedy, Nancy Pelosi and the other OLD donkeys, for endorsing someone.

    Should have listened to Bill and Hillary!!

    September 17, 2008 07:06 pm at 7:06 pm |
  22. Taylor

    To decided voter> You state you are voting for McCain because of all the hate the dems have put out. Where have you been , it is Sara who started all this name calling with her acceptance speech and then came the ad's. I voted Republican but they have gone way over the line. It is about the economy. Not a popularity contest. Are you willing to continue to see America keep heading in this same direction?

    September 17, 2008 07:07 pm at 7:07 pm |
  23. Steve From Dallas

    If Obama is talking... he is LYING.

    I dont believe this ad.

    September 17, 2008 07:08 pm at 7:08 pm |
  24. Mike

    Governor Sarah Palin has been proven innocent. The evidence released today proved that Monegan was fired due to insubordination. Gov. Palin acted correctly and within the law. You should also know that she does address the issue of abortion with an open mind. She is pro-life but respects the abortion rights of women and would like to offer an option. An option such as adoption. I support this issue since I was adopted. This view is more towards bringing a comprimise within the American public that could actually end the decades old debate once and for all. Keep abortion rights with the option of a program that supports adoption as an option.

    September 17, 2008 07:08 pm at 7:08 pm |
  25. James Cunningham

    I have been told that Mr.Obama is a 50% white man on his mothers
    side and Arabic on his fathers side, also that his mother was 17 years old and un-marid when she got pregnant whit him, is this true?
    What's with the problem with him showing respect with the american anthems , and the lapel pin? he's not fit to be a dog catcher in this country.

    September 17, 2008 07:08 pm at 7:08 pm |
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