September 17th, 2008
05:00 PM ET
10 years ago

Obama camp steps up efforts to woo women

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

(CNN) – In another sign of how Alaska Gov. Sarah Palin’s VP nomination has changed the dynamics of the presidential race, the Obama campaign has rolled out a new ad as part of a larger effort to woo women voters.

The new ad, entitled “Burden,” focuses on the issue of equal pay and targets Sen. John McCain for not supporting legislation that would have made it easier for women to sue for pay discrimination. McCain called the law “too a great a burden on business,” a female announcer says during the 30-second ad that will air in 10 battleground states. “McCain explains away the wage gap by saying women just need more education and training,” the woman’s voice also says.

The proposed bill was a congressional reaction to a recent U.S. Supreme Court case, Ledbetter v. Goodyear, that made it more difficult for women to sue over unequal pay in certain circumstances. As part of the Obama campaign’s increased outreach efforts to women, Lilly Ledbetter, the woman at the center of the case, also endorsed Obama Wednesday. "There is only one candidate who has stood up for women like me. Who has consistently fought to help women who are working hard every day for our families and aren’t being paid fairly,” Ledbetter said in a statement released by the Obama campaign.

Led by House Speaker Nancy Pelosi, several Democratic women in the House of Representatives also held a press conference Wednesday to showcase their support for Obama. “These people who are saying that they’re not supporting Barack Obama, I suspect that many of them never were supporting Barack Obama and they’re just fronts,” Colorado Rep. Diana Degette, who formerly supported Sen. Hillary Clinton, said in response to a question about whether Clinton supporters will back Obama now that the Republican ticket has a woman on it.

The Obama campaign’s stepped up women’s outreach comes as Lynn Forester de Rothschild, a prominent Hillary Clinton supporter, announced that she is endorsing McCain and as Sen. Clinton announced she would not attend a pro-Israel rally after learning that Palin would also be at the event.

CNN/Opinion Research Corporation polling earlier this month indicated that a majority of white women supported McCain over Obama both before and after McCain’s selection of Palin. The survey also found that Palin is actually more popular with men than with women.

soundoff (245 Responses)
  1. JIM...TX

    Decided voter you are an idiot! If the only reason you're voting McBush is because you PERCEIVE the Obama bloggers an media are hateful and not the FACT that McBush will give us 4 more years of the kind of problems we're having are an idiot no doubt!!

    September 17, 2008 07:09 pm at 7:09 pm |
  2. McCryptKeeper/Cruella 08

    anyone else think the people that type like ———–THIS ———–ALL ———–THE ———–TIME ———–WITH ———– THE ———–SAME ———–MORNOIC ———–TALKING ———–POINTS ———– are the same idiot?

    September 17, 2008 07:10 pm at 7:10 pm |
  3. Lifelong Republican for Obama, Columbia, TN

    Both McCain and Palin are bad for women's rights. The women's rights movement will be set back several decades if these two are allowed in the White House. If American Women know what is good for them and their future, then they will all vote for Obama. Go ahead and vote for McCain-Palin if you want, but don't complain when all of your rights and abilit to choose are curtailed or taken away!

    September 17, 2008 07:10 pm at 7:10 pm |
  4. safa

    obama doesn't need a tanning bed. We love his natural tan.
    An inspiring 21st leader. the world is going to be proud of america.

    September 17, 2008 07:12 pm at 7:12 pm |
  5. paula

    WASP (Women Against Sarah Palin). Our numbers seem to be growing day by day. With every lie that is exposed, her RNC speech is turning out to be a big joke. Anyone who takes the time to do 10 minutes of research and a google search would know that. WASP FOREVER!

    September 17, 2008 07:13 pm at 7:13 pm |
  6. schroeder

    Sorry Obama. I can count and you don't hold a candle to McCain on hiring women. You can trot out your woman magnet – Oprah but the reality of the world and your actions speak volumes.

    September 17, 2008 07:13 pm at 7:13 pm |
  7. Tina

    Any woman who would vote for a McCain/Palin ticket is a shame to the gender.

    McCain says women should just get more education if they want to make as much as a man.

    If your daughter is raped or a victim of incest then too bad you still have to have it.

    White woman for Obama/Biden

    and Lori....McCain is the one who pays people to blog for him. Heck he even has cut and paste talking points....get a clue!

    September 17, 2008 07:14 pm at 7:14 pm |
  8. Cam

    chrissy above:

    please tell me you are being sarcastic......

    Obama did not hack into her e-mail nor did anyone suggest he had anything to do with it. Don't you have a moose to dress or find a redneck hillbilly to knock up your daughter?

    September 17, 2008 07:14 pm at 7:14 pm |
  9. MikeH

    Hit 'em with the truth, man they really hate that.

    Republicans = Political Cancer = Racism, Ignorance, Corruption, Grand Theft.

    September 17, 2008 07:15 pm at 7:15 pm |
  10. rick

    i guess attack works Obama attack them all you can becausae thats what their doing to you attack attack attack with truth onlyyyyyyyyyyyyyyyyyyyyyy

    September 17, 2008 07:15 pm at 7:15 pm |
  11. Palin 2012

    Pumas need to take their witch hillary and go home. McCain does not need to win this election.

    Palin 2012

    September 17, 2008 07:20 pm at 7:20 pm |
  12. Charlotte

    Obama scares me more everyday, I do not think he can handle the huge task that is awaiting the next President. He had to take two vacations during the primary season? The problems of a campaign are nothing compared to securing the future of this country both domestically and abroad. Roe v Wade has been around for years, through how many Republican Presidents? So drop that ploy, it won't work. With a tie going on, looks as if we will have at least one more term of a Republican President. Thank God, it will be McCain rather then Romney.

    September 17, 2008 07:22 pm at 7:22 pm |
  13. Margaret

    This is from DEEPAK CHOPRA on the Palin effect:

    Gov. Palin sent a rousing call to those who want to celebrate their resistance to change and a higher vision.
    Look at what she stands for:

    • Small town values - a denial of America's global role, a return to petty, small-minded parochialism.
    • Ignorance of world affairs - a repudiation of the need to repair America's image abroad.
    • Family values - a code for walling out anybody who makes a claim for social justice. Such strangers, being outside the family, don't need to be heeded.
    • Rigid stands on guns and abortion - a scornful repudiation that these issues can be negotiated with those who disagree.
    • Patriotism - the usual fallback in a failed war.
    • "Reform" - an italicized term, since in addition to cleaning out corruption and excessive spending, one also throws out anyone who doesn't fit your ideology.

    Do you want our country to go forward or backward? Obama/Biden for ALL Americans!!

    September 17, 2008 07:22 pm at 7:22 pm |
  14. LC

    I guess that makes me a WASP too!!


    September 17, 2008 07:24 pm at 7:24 pm |
  15. Griff

    Somebody Mentioned Dolly Parton? Who do you Love??? Do you Know Dolly?? Her Biggest hit??? Then don't talk about another "Super Star, Woman...

    September 17, 2008 07:25 pm at 7:25 pm |

    These are "fronts" planted by the McCain camp to create distractions from focusing on the economy.
    Focus on the economy and nothing else matters right now.



    September 17, 2008 07:28 pm at 7:28 pm |
  17. Independent NV Voter

    I doubt Palin 2012 is a democrat. I have been reading these posts for a while and the person says really mean things about Obama. But maybe it was someone else using the same name. I don't know. Your vote is your vote. I think it's wrong to make accusations without any proof.

    September 17, 2008 07:28 pm at 7:28 pm |
  18. FL4OB

    Obama/Biden for equal pay for equal work!

    Obama/Biden for privacy rights!

    Obama/Biden for women!

    Obama/Biden for ALL Americans!

    God bless our country!

    September 17, 2008 07:29 pm at 7:29 pm |
  19. cmars

    It's offensive that de Rothschild would switch her vote based on such personal things. The views of Clinton and McCain are so completely opposite that it demonstrates not only does de Rothschild not understand politics, she does not feel the need to care – potentially because she is rich and knows that whatever happens, she will not be affected.

    But that she would be willing to do so much damage to her country just because Clinton is not the candidate... it shows such a lack of consideration for her fellow Americans that she would be willing to put them through ANOTHER 4 years of misery and squalor. The recession will only continue at the hands of McCain-Palin... especially as McCain will undoubtedly fall ill quickly, and Palin, mayor of a few igloos and governor of a state with fewer people than most medium sized American cities, will be in charge of your country. Does that not scare you? Because it scares the bejeepers out of me...

    September 17, 2008 07:29 pm at 7:29 pm |
  20. manhandler

    Yeah, get out there and woo all the women, SWEETIE!!!!

    September 17, 2008 07:30 pm at 7:30 pm |
  21. Patty

    This registered Democrat is voting for McCain/Palin and 25% of the reason why is all the horrible things you Obama adorers are saying. Not just about the Repugs but you did it to Hillary too – just a different name in the same disgusting hate filled blogs and you are Democrats!!!! Thats such a joke.

    September 17, 2008 07:30 pm at 7:30 pm |
  22. Amy

    McCain simply comes across as a wolf in Republican clothing. From what has been made public...Palin comes across as very catty in how she handles government matters. And Palin simply does not come across as a person fit to take over the reins. And shame on McCains campaign to think/imply that simply because she has a set ovaries, that any Democrat or Republican (or Independent) women will vote for him. In addition to that, I find her views are no different the crazy Islamo religious freaks.

    Obama/Biden 2008

    September 17, 2008 07:30 pm at 7:30 pm |
  23. Peter of Oregon

    If at this point after everything you know about John McCain, Hillary Clinton and Barack Obama you are still a PUMA, you are and most likely always have been a Person Under McCain's Authority.

    September 17, 2008 07:32 pm at 7:32 pm |
  24. the other jd

    So if anyone is reading these comments for real, Palin 2012 just keeps posting the same thing ans does Decided Voter. Care to guess who is getting paid by the post? Who says the Republican party can't create jobs? They just pay people to copy paste until the cows come home. Or is that until the caribou comes home.

    Also PROPS to the poster who came up with Caribou Barbie! So wish I had thought of that.

    September 17, 2008 07:34 pm at 7:34 pm |
  25. doob

    I want to be a WASP too!! Love it. Where can I join?

    September 17, 2008 07:37 pm at 7:37 pm |
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