September 17th, 2008
05:00 PM ET
6 years ago

Obama camp steps up efforts to woo women

The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.
The Obama campaign is airing a new ad in several battleground states in an effort to reach out to women voters.

(CNN) – In another sign of how Alaska Gov. Sarah Palin’s VP nomination has changed the dynamics of the presidential race, the Obama campaign has rolled out a new ad as part of a larger effort to woo women voters.

The new ad, entitled “Burden,” focuses on the issue of equal pay and targets Sen. John McCain for not supporting legislation that would have made it easier for women to sue for pay discrimination. McCain called the law “too a great a burden on business,” a female announcer says during the 30-second ad that will air in 10 battleground states. “McCain explains away the wage gap by saying women just need more education and training,” the woman’s voice also says.

The proposed bill was a congressional reaction to a recent U.S. Supreme Court case, Ledbetter v. Goodyear, that made it more difficult for women to sue over unequal pay in certain circumstances. As part of the Obama campaign’s increased outreach efforts to women, Lilly Ledbetter, the woman at the center of the case, also endorsed Obama Wednesday. "There is only one candidate who has stood up for women like me. Who has consistently fought to help women who are working hard every day for our families and aren’t being paid fairly,” Ledbetter said in a statement released by the Obama campaign.

Led by House Speaker Nancy Pelosi, several Democratic women in the House of Representatives also held a press conference Wednesday to showcase their support for Obama. “These people who are saying that they’re not supporting Barack Obama, I suspect that many of them never were supporting Barack Obama and they’re just fronts,” Colorado Rep. Diana Degette, who formerly supported Sen. Hillary Clinton, said in response to a question about whether Clinton supporters will back Obama now that the Republican ticket has a woman on it.

The Obama campaign’s stepped up women’s outreach comes as Lynn Forester de Rothschild, a prominent Hillary Clinton supporter, announced that she is endorsing McCain and as Sen. Clinton announced she would not attend a pro-Israel rally after learning that Palin would also be at the event.

CNN/Opinion Research Corporation polling earlier this month indicated that a majority of white women supported McCain over Obama both before and after McCain’s selection of Palin. The survey also found that Palin is actually more popular with men than with women.

soundoff (245 Responses)
  1. CHRISTY, CA

    Obama is way too late to try to woo the female vote. He didn't even consider us before the primary, now he NEEDS our vote?! Forget it Obama, we've got a new spokesperson.

    September 17, 2008 08:29 pm at 8:29 pm |
  2. inuk of the north

    The Dems continue to run in circles as the campaign falters.

    Kerry was ahead by double-digits in '04 managed to snatch defeat from the jaws of victory and now,,,,,,,,,,,guess what..........'08 is starting to look like '04!

    The blood trail goes back to the day Obama rejected Hillary as the VP choice and took I-been-in-Washington-thirty-seven-years Biden. HRC got 18,000,000 votes and Biden 63,000.

    What was he thinking?

    Betcha he wants a do-over.

    September 17, 2008 08:30 pm at 8:30 pm |
  3. MBFLA

    This 53 year old woman in Florida would never consider voting for the anti-woman candidates McBush /Palin.

    September 17, 2008 08:31 pm at 8:31 pm |
  4. Michel Sanalope

    PUMA supporters,

    I am so sick of your constant bickering and unfair attacks. "Sexist DNC", "He shouldve picked Hillary"...you all need to get off your high horse. What exactly did Obama do to Hillary, besides win fair and sqaure? (specifics please). Her "kitchen in the sink" strategy in the last few months was extremely disrespectful and helped dirty Obama long after the race was over. Meanwhile, she is doing BARELY any campaigning for him (She has yet to criticize Palin directly...do you think it'd be that way if she was running for Pres. right now?) She's acting like the sore loser she was when she lost to him. Hillary didn't deserve to be the VP (although she tried). Meantime, you Hillary supporters switching to McCain are a bunch of hypocritical, sexist traitors.

    Obama/Biden '08

    September 17, 2008 08:35 pm at 8:35 pm |
  5. Scott L

    MCCAIN_IS_MOST_LIBERAL_REPUBLICAN_IN_CONGRESS

    WHEN_WILL_YOU_PEOPLE_GET_THAT

    DEMOCRATS_TAKE_OVER_HOUSE_AND_SENATE

    TWO_YEARS_LATER_ECONOMY_IS_TANKING

    TWO_PLUS_TWO_EQUALS_FOUR

    September 17, 2008 08:37 pm at 8:37 pm |
  6. Michel Sanalope

    PUMA supporters,

    I am so sick of your constant bickering and unfair attacks. "Sexist DNC", "He shouldve picked Hillary"...you all need to get off your high horse. What exactly did Obama do to Hillary, besides win fair and sqaure? (specifics please). Her "kitchen in the sink" strategy in the last few months was extremely disrespectful and helped dirty Obama long after the race was over. Meanwhile, she is doing BARELY any campaigning for him (She has yet to criticize Palin directly...do you think it'd be that way if she was running for Pres. right now?) She's acting like the sore loser she was when she lost to him. Hillary didn't deserve to be the VP (although she tried). Meantime, you Hillary supporters switching to McCain are a bunch of hypocritical, sexist traitors.

    September 17, 2008 08:41 pm at 8:41 pm |
  7. Shannon

    I know how he can woo women, he should stop insulting and demeaning them. That would work for me, oh wait it won't....to late, he lost me when he called Hillary Clinton a racist.

    September 17, 2008 08:45 pm at 8:45 pm |
  8. Ev-VA

    Sounds like many of you readers are BITTER. Barack Obama is on the right track to win MORE Women support. Just because he didn't pick Hillary as a running mate should not be an issue She Lost! Obama had to pick a running mate who was right for him who would work WITH him for the good og the country.

    You Hillary Supporters need to just get over the fact that Hillary was not chosen. I really don't thnk Hillary wanted to be number 2. She will have an opportunity to be in the Obama adminstration working in a strong position with Obama.

    Obama-Biden 08

    September 17, 2008 08:47 pm at 8:47 pm |
  9. annie - former democrat

    Then why does McCain pay his female office workers more than obumble does? Any news conference led by pukelosi has to be a real joke! Has she got her new jet yet with my tax dollars?

    September 17, 2008 08:47 pm at 8:47 pm |
  10. Jim

    Sarah Palin is the new Dan Quayle...

    September 17, 2008 08:48 pm at 8:48 pm |
  11. MD in ND

    Obama/Biden are more PRO WOMAN then McCain/Palin. Pretty scary when one of them is a woman! A woman needs and deserves the right to choose!

    September 17, 2008 08:48 pm at 8:48 pm |
  12. Russell - in MO

    This is a great case of too little too late. Obama is just throwing more money away

    September 17, 2008 08:49 pm at 8:49 pm |
  13. Joe - Chicago, IL

    But Obama is a sexist right? He beat Hilary so he must be sexist. If he wasn't sexist, he wouldn't have run against her. So Obama is sexist, and to stick it to him women should vote for McCain. The issues don't matter, this is about teaching a lesson!

    (*The above statement in no way reflects the view of its author, or any sane individual.*)

    September 17, 2008 08:50 pm at 8:50 pm |
  14. Deb, Allentown,PA

    No woman should be voting for McCain/Palin.

    Under Palin's mayoral tenure, Wasilla was the only Alaska city that required rape victims to pay for their own forensic tests. And McCain voted against Biden's Violence Against Women Act.

    September 17, 2008 08:50 pm at 8:50 pm |
  15. marie

    I can't imagine why women think the Obama campaign is sexist. Isn't every woman called a little bit of fluff, or demeaned and trashed for working. The Obama campaign has attacked first Hillary Clinton and now Sarah Palin relentlessly on not the issues, but whether they can be good mothers and still work. They mock how they look, the Obama campaign doesn't deserve the women's vote. Oh and by the way, Mr Pro Choice Obama voted present eight times on issues pertaining to a woman's right to choose. He is no friend to women!

    September 17, 2008 08:53 pm at 8:53 pm |
  16. susie

    Intelligent woman that we all are can see right through Palin and her falsehoods her sunshine is becoming very foggy these days. She is GOING DOWN.

    Obama in 08

    September 17, 2008 08:53 pm at 8:53 pm |
  17. Independent, white female !

    We can never vote for Mccain or a woman who supports him and agrees with his policies, he has voted against equal pay for women and other issues that concern women and policies that benefit women. I especially would not vote for him and a woman he picked just for political gain. That my friends is sexism at work!!! Mccain picked a woman VP just to get the attention he has received, to pull women inot his corner and to bring some of the Hillary supporters though it does not really make sense for women who supported Hillary to support Palin. He is using Palin and her 15 minutes of fame. By Nov 5th, Palin will be back in Alaska, the only difference will be that she will be exposed to the American public and the peopl of her state will know her true colors and how she abuses her power. She is just another power hungry politician!!! Alaska, America wake up!!!

    September 17, 2008 08:57 pm at 8:57 pm |
  18. Sherri

    This woman is for Obama!!! Palin is making women look stupid. Indiana for Obama

    September 17, 2008 09:00 pm at 9:00 pm |
  19. Maddie, Hartford, Ct.

    Let's see...I find it hard to understand how any mom could send her son off to war without so much of a blink of an eye, kill an animal "for sport", claim to be a Christian and tell blatant lies, and believe that a woman should not be allowed a choice, even in the case of rape or incest. She's certainly not the type of woman I would want for Vice President. I'll take Michelle Obama as First Lady...thank you!

    September 17, 2008 09:01 pm at 9:01 pm |
  20. Wake-up America

    Stop with the Hillary VP issue. I am a Hillary supporter and I do believe she got shafted on the Democratic Nomination. But this is what we have to dicide on, Obama – a real chance for change or McCain – more of the same.

    Did anyone, including all the women voters out there, ever consider that Hillery didn't want the VP job. I personally think she would make a great Secretary of State. Better than Rice could ever be.

    September 17, 2008 09:04 pm at 9:04 pm |
  21. aware

    Obama/Biden for tax and spend, big brother regulation+++ and a huge stock market crash! Wimps toe the party line! In this case, left-wing lunacy! :(

    McCain/Palin put country and everyday Americans first, and they will win! :)

    September 17, 2008 09:05 pm at 9:05 pm |
  22. Sean

    Is it just me, or does Sarah Palin's shrill voice sound like nails on a chalkboard?

    September 17, 2008 09:05 pm at 9:05 pm |
  23. Megan

    one more time please post!!!!!!!!!

    first of all I have been a Republican since I turned 18, and I might not like all the things that bush has done, but that does not mean that I am so small mined that I would group all republicans in with bush. all you libs on this site are nothing but petty people who get more fun out tearing someone down then explaining your point of view. maybe people would listen to you more if you could talk with out sounding like a 5 year old that just had his big wheel taken away. try listening once in a wile.

    September 17, 2008 09:07 pm at 9:07 pm |
  24. Wake-up America

    Anyone who was a Hillary supporter and now supports McCain should be ashamed of them selves. McCain is the entire opposite of what Hillary has spent her career try to change in America. For Women, For People, For America.

    WAKE-UP AMERICA

    September 17, 2008 09:13 pm at 9:13 pm |
  25. McCain invented the Blackberry, Palin can see Russia from her front porch.. WOW

    I HATE THE PUMAS THEY ARE A BUNCH OF STUPID WOMEN BECAUSE THEY DIDN'T WIN... PUMAS ARE DUMMIES!!!!!

    September 17, 2008 09:14 pm at 9:14 pm |
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