September 17th, 2008
08:15 AM ET
10 years ago

Plouffe: The new Florida is...Florida

The Obama campaign has targeted 17 battleground states.

The Obama campaign has targeted 17 battleground states.

(CNN) - Other states may grab their 15 minutes of Electoral College fame, but Barack Obama’s campaign manager recorded a new six-minute Web video for the Democrat’s supporters that suggests the new Florida is… Florida.

In a Web video sent to supporters Wednesday, Obama campaign manager David Plouffe displayed an Electoral College map that included 17 battleground states, including new targets like Montana, North Carolina and Virginia – and Georgia, where the redeployment of staffers elsewhere in recent weeks had raised questions about the campaign’s determination to make a play for this traditionally red state.

Plouffe also highlighted registration numbers in Pennsylvania and Nevada - two major electoral prizes where new Democrats far outpace new Republicans, or where the GOP has actually dipped into negative registration numbers (meaning the party now has fewer members than it did when the year began.)

But the veteran campaign manager spent half the video talking about Florida, the state that cost Al Gore the White House in 2000, where some recent trends in the tight race had prompted concern among Democrats.

Related: Check out CNN's Electoral College map

Plouffe laid out the $39.3 million battle plan, including radio and television ads, infrastructure, direct mail, staff, and phonebanking. He said the message narrative was again shifting their way - “the debate is about change, it’s about the economy, these are two areas we think we can prevail in” - but the focus was the ground game, as Plouffe pointed to potential turnout and registration gains among Obama base voters in Florida. “We’re going to win this election block by block, precinct by precinct,” he said.

Watch the Situation Room and check the Political Ticker at 4 p.m. for the release of the latest CNN/Time Magazine/Opinion Research Corporation poll on the state of the race in Florida and four other key fall battlegrounds.

Filed under: Candidate Barack Obama
soundoff (275 Responses)
  1. Lesley

    Florida is corrupt!! Always has been, always will be.

    September 17, 2008 09:38 am at 9:38 am |
  2. Phil Newton in Murphy, Oregon

    It's the economy, stupid.

    It always has been.

    Obama 08

    September 17, 2008 09:38 am at 9:38 am |
  3. Barney

    Is anyone else getting tired of hearing Palin's grating shrill nasal voice yelling out the same lies over and over and over?

    I can't take any more of her voice or her "lack of" message. My mute button is just about worn out.

    September 17, 2008 09:39 am at 9:39 am |
  4. Very Concerned

    Why havent I seen any coverage of the States that have alleged this voter fraud.

    I have heard on the radio the same stories of FAKE absentee ballots sent by the GOP to registered Dems in some battleground States.

    Please media-ANY media outlet-Investigate this and report on this story. I see so much fluff news about Palin but this story needs attention,FAST!

    September 17, 2008 09:39 am at 9:39 am |
  5. Nik

    Laugh all you want. I live in Florida and I have witnessed the voter registration drives of the Obama campaign. McCain spends his money on ads while Obama is hustling on the ground, using the internet and ads. The anti-Obama crowd rally around current poll numbers and conclude that Obama is in a "dire" situation. I am sickened each morning at the sound of Joe Scarborough harping over poll numbers. The media is just now paying attention to Obama's ground game, which has been in play since day 1. These subtle yet significant moves are going to be the shock and awe of this election!

    September 17, 2008 09:39 am at 9:39 am |
  6. Thomas

    Let's hope that this year the citizens of Florida will be smart enough to use a ballot correctly, not like in 2000.

    Honestly, Floridians, if you don't understand the ballot, ask an election official. Don't just poke blindly.

    It is really not that difficult.

    September 17, 2008 09:40 am at 9:40 am |
  7. Leta

    Mr. Obama your Florida Contrabution is ready for pick up you may pick it up on I-95......And, thank you for your Support....Cheese and Rice give me a break Florida was not the reason that anyone lost....AL GORE was the reason that the Democratics....Now why when AL was in trouble didn't Hillary or Bill come to his rescue during that election? AL GORE lost it for all the reasons Hillary could not win durring this election....They are Money Laundering, Embezzeling, Hipocrites, Hung up on Power to commit these crimes to the same people they are requesting their support from......and guess what they are not rolling on the floor laughing their A#! off this time........

    September 17, 2008 09:40 am at 9:40 am |
  8. jeff

    It appears that Obama is trying to win all Red states. Is it possible? No way, just wasting all his resources for nothing. I bet he will also lose all the narrowly blue states captured by kerry in 2004. That is what i will called CHANGE!From blue to red.

    September 17, 2008 09:41 am at 9:41 am |
  9. Sarah

    Texas should be added to this list
    Obama has a good shot here but he need to include it in his campaign strategy

    September 17, 2008 09:41 am at 9:41 am |
  10. yvonne

    Since Mccain is so close to Bush I'm sure the Florida Ballots will end up on Scary Movie again Ha! Ha!

    September 17, 2008 09:42 am at 9:42 am |
  11. Sandra

    Are we going to see another stolen election?Can't the current Republican Administration win without resorting to putting phoney absentee ballots in peoples mail boxes.Some change..they purgeed the voting rolls in Forida ,made people wait in line in Ohio in 2004 for up to 7 hours,the last time and here we go again.Sleeze never we really need more of the same?

    September 17, 2008 09:42 am at 9:42 am |
  12. darko

    People won't be worried about paying taxes under Obama when they have no job because he destroyed businesses, small and large alike.

    People who don't work, don't pay taxes. The remaining few lucky enough to keep a job will pick up their tab. Such is the downfall of Socialism.

    September 17, 2008 09:42 am at 9:42 am |
  13. Susan

    Let's go people. Everybody stand up for change from the McCain/Bush government and vote for a man with integrity and with honor, Barack Obama and Joe Biden!!!

    September 17, 2008 09:43 am at 9:43 am |
  14. repeatables

    am a 35 year old married stay at home mom of 2 toddlers that lives in Canada and we watch CNN from 4pm until 11pm every night. I’m not an American, I don’t get to vote, why am I doing this? Because we are pulling for you America, the world is watching and all of us except a few bad guys want too see a brighter future for the US. Not one person in Canada fears a medical problem whether it be an ear infection or cancer because of what it costs or worries if it is or isn’t covered by insurance. If I had to be the mom I am in the US and have these worries I’d be scared everyday and that thought sickens me that a country as wonderful as the US puts parents through this. That one issue alone would make me vote for Obama. Oh and by the way we laughed in shock when McCain said Bureaucrats would come between you and your doctor under a Universal Health Plan at his convention. That is a lie.

    September 17, 2008 09:44 am at 9:44 am |
  15. chris s

    Obama an elitist? Who is she call call anyone an elitist? She needs to take a long look in the mirror.
    I hope the DNC platform comm. publicly flogs her!

    September 17, 2008 09:44 am at 9:44 am |
  16. GARY

    Trying to brainwash Fla. now O.B. You are such a joke. You have your naive supporters believing you can do anything. You really show their mortality through you. All you have brought in change is hate. You O.B. followers are a bunch of haters and are going to be his defeat in Nov. America is getting tired of his dirty chicago tactics ,and his hating followers. O.B. started the neg. tactics from the begining of this race. You naive morons cant see that.

    September 17, 2008 09:44 am at 9:44 am |
  17. Sue

    Whatever one may think of the Clintons, we can probably agree Bill Clinton ranks as one of the great political minds of our time.

    He has said that the American people are more drawn to candidates who give quick confident answers than to those who think their answers out - irrespective of what those answers are.

    I fear that observation explains the election and re-election of George W. Bush, as well as the current McCain-Palin lead.

    Sad . . .

    September 17, 2008 09:45 am at 9:45 am |
  18. Becky

    I'm in PA and voting for Obama. If Obama is elected I think America has a better chance at redeeming itself.

    September 17, 2008 09:45 am at 9:45 am |
  19. Suspicious

    Plouffe has been brilliant, but I sense now is the time to take control of the economic message and close this thing out.

    Go Obama! Beat the lying fraud McSame and his Caribou Barbie scandal machine!

    September 17, 2008 09:47 am at 9:47 am |
  20. TJ Johnson

    People are suffering, Ann?? How big is your new TV, IPod, swimming pool?? How much did you pay for your foreign car?

    September 17, 2008 09:47 am at 9:47 am |
  21. Kevin

    Plouffe and Axelrod are two of the smartest men in America.

    Obama 08

    September 17, 2008 09:47 am at 9:47 am |
  22. Bruce

    Go and get all of them.,
    McCain/Pallin scre the hell out of ME

    September 17, 2008 09:48 am at 9:48 am |
  23. Jeff

    Oh, I think Florida has Obama's number and arent impressed. Too bad the only other viable candidate is McCain. What a disaster.

    September 17, 2008 09:48 am at 9:48 am |
  24. OUBon

    Bring the heat Obama!!!!

    Obama/Biden 08

    September 17, 2008 09:49 am at 9:49 am |
  25. Rony

    Yes I too Saw Absentee ballots in Missouri as some one pointed out earlier. Be careful of what you do so that you do not get scammed into no vote

    September 17, 2008 09:49 am at 9:49 am |
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