September 17th, 2008
08:15 AM ET
6 years ago

Plouffe: The new Florida is...Florida

The Obama campaign has targeted 17 battleground states.
The Obama campaign has targeted 17 battleground states.

(CNN) - Other states may grab their 15 minutes of Electoral College fame, but Barack Obama’s campaign manager recorded a new six-minute Web video for the Democrat’s supporters that suggests the new Florida is… Florida.

In a Web video sent to supporters Wednesday, Obama campaign manager David Plouffe displayed an Electoral College map that included 17 battleground states, including new targets like Montana, North Carolina and Virginia – and Georgia, where the redeployment of staffers elsewhere in recent weeks had raised questions about the campaign’s determination to make a play for this traditionally red state.

Plouffe also highlighted registration numbers in Pennsylvania and Nevada - two major electoral prizes where new Democrats far outpace new Republicans, or where the GOP has actually dipped into negative registration numbers (meaning the party now has fewer members than it did when the year began.)

But the veteran campaign manager spent half the video talking about Florida, the state that cost Al Gore the White House in 2000, where some recent trends in the tight race had prompted concern among Democrats.

Related: Check out CNN's Electoral College map

Plouffe laid out the $39.3 million battle plan, including radio and television ads, infrastructure, direct mail, staff, and phonebanking. He said the message narrative was again shifting their way - “the debate is about change, it’s about the economy, these are two areas we think we can prevail in” - but the focus was the ground game, as Plouffe pointed to potential turnout and registration gains among Obama base voters in Florida. “We’re going to win this election block by block, precinct by precinct,” he said.

Watch the Situation Room and check the Political Ticker at 4 p.m. for the release of the latest CNN/Time Magazine/Opinion Research Corporation poll on the state of the race in Florida and four other key fall battlegrounds.


Filed under: Candidate Barack Obama
soundoff (275 Responses)
  1. ENE M DIAZ

    THE NATION IS CONVINCED THAT ,MC CAIN – PALIN TICKET ARE THE BEST. THEY KNOW VERY WELL HOW IS THE WAY IN WHICH INDUSTRIES AND COMMERCE ARE ORGANIZED. THEY KNOW HOW TO FACE GOVERNMENT FINANCIALS DISASTER AND ACHIEVE THE INDUSTRY AND TRADE SUCCESS.,WITH TRUE AND REAL IMPROVEMENTS. THEY WILL OVERHAUL THE LEGAL SYSTEM, FACING THE ORGANIZED CRIME, CORRUPTION,ILLEGAL DRUGS, SCHOOL PROBLEMS AT ALL LEVEL EXAMINE IT VERY CAREFUL,WITH REAL IMPROVEMENTS., . NOW IS TIME TO SUPPORT MC CAIN -PALIN TICKET, PLACING THE COUNTRY FIRST. LET BE LOYAL TO OUR COUNTRY WITH MORE SENSE OF

    September 17, 2008 10:05 am at 10:05 am |
  2. lisa

    florida has the highest foreclosure rate of any state in the country. How can John Mccain be leading in the polls there??????????????? It soesn't make ANY sense.

    September 17, 2008 10:05 am at 10:05 am |
  3. California Voter

    A $39.5 million "battle" plan? I continued to be appalled at the amount of money going to the campaigns - wherever it is coming from. It's a shame that so much money is is spent to elect a President during these economic times.

    September 17, 2008 10:05 am at 10:05 am |
  4. hkk

    It's a great move. At the least, McCain has to spend equal to defend it while we go after Virginia, Colorado, Nevada, Montana, Ohio, North Carolina, and Indiana. All we have to do is take a combination 1-3 of those states (even excluding Florida and Ohio) and cha-ching – BO is our President! Bye Bye McSame. Your strategy failed when you picked someone who is slowly ebbing away at your support after 10 days.

    September 17, 2008 10:06 am at 10:06 am |
  5. Irma in North Carolina

    Yes they are all so blind by not seeing what will happen to them if they vote for Mccain, you guys are all racits and voting for Sarah, you all hope something will happen to John if he gets in, so Sarah can get in, dont be to hasty Johns mother is 96, so he could be around a while. Sarah says it was a task of God for the Iraq war, surely then it will be a task of God not to let these two win the election.

    September 17, 2008 10:07 am at 10:07 am |
  6. Al

    I live in Florida and I believe Obama can take it. The economy is really bad for most of us. Obama has the only plan to really help us. GO OBAMA!

    September 17, 2008 10:07 am at 10:07 am |
  7. Florida, Florida, Florida

    Why would anyone reward the republican party with another 4 years after the disaster of the last 8? You don't reward bad behavior!

    September 17, 2008 10:07 am at 10:07 am |
  8. rea

    The Best Choice For America IS OBAMA/BIDEN 08

    September 17, 2008 10:07 am at 10:07 am |
  9. Andres

    I volunteer for campaign here in Florida. I go to one of the major universities. There is large support for Obama at my university; however, there is just too many conservatives in this state. I will work hard like thousands of others to deliver florida for Barack. I tell you this america. It will not be a small task.

    Lets go Barack the Vote!!!!

    Obama/Biden '08

    September 17, 2008 10:07 am at 10:07 am |
  10. Bob Indianapolis, IN

    So how much vote caging will the Reptilicans attempt this time around? Between the socialist bailouts of Fannie, Freddy and now AIG, this country is turning into a Neo-con Banana Republic before our very eyes...

    September 17, 2008 10:08 am at 10:08 am |
  11. Register to Vote

    People please REGISTER TO VOTE and vote! We can do all the talking but to make change we need to VOTE. Its really easy not..go to declareyourself dot com.......DECLEAR YOUR VOICE! We have been fooled enough, let vote for CHANGE!

    Just a young American sick of the games!

    OBAMA/BIDEN 08

    September 17, 2008 10:08 am at 10:08 am |
  12. ct voter

    Obama campaign, if they see you offering specifics on the economy while Mccain uses fear tactics, they will be more interested in what you have to say! Take questions from regular folks, answer them with example's and details, and put that on the airwave's, you have the money, go for it! They will be shocked at how specific you are and see you have a clear plan, while Mcsame just talks and talks. They will see him as an old senile fool if he doesn't offer specifics.

    September 17, 2008 10:09 am at 10:09 am |
  13. Jerry Ohio

    The demoncrate are on the right track because Obama volunteer have been in numbers registering new voters I have seen a least 10 a day registering people to vote and they ask people do you need a ride to the polling place this what you call a winning team.

    Obama/Biden 08

    September 17, 2008 10:09 am at 10:09 am |
  14. Tony

    According to the map, Michigan is a battleground state, but not the upper peninsula.

    September 17, 2008 10:09 am at 10:09 am |
  15. Joe Regis

    Palin fever has already waned. She flew too close to the sun, she burned and come crashing down. We were just getting to know her, we were just getting to know her...

    To know her is to love her not.

    September 17, 2008 10:09 am at 10:09 am |
  16. M.B. from Berlin FOR OBAMA

    Never underrate that campaign of Obama.
    Don't give credit to the polls. They don't contain NEW registered voters and cell phone owners. Barack is running an extraordinary campaign. Look at HOW MANY people campaign for him in the battleground states. This is unbelievable. McCain is just a snob, he doesn't care for the little man's need, for what workers need. He's the campaigner for the rich, and that's why FOR HIM; THE ECONOMY IS STILL STRONG!
    But wait and see what happens Nov. 4th.
    If just every 2nd NEW registered voters also does vote, and a majority of them does for Obama, I PROMISE YOU, he will win easily one battleground state after the other and will be known as "Obama 44" – The President of the United States of America, and the 3rd one from Illinois.

    September 17, 2008 10:10 am at 10:10 am |
  17. paul in FL

    Wasted effort. The Flori-duhs love to help the rich, borrow and spend and vote for uniters, not dividers.

    September 17, 2008 10:10 am at 10:10 am |
  18. Adriana Birmingham, AL

    I don't think they should waste their money in Georgia, Virginia, North Carolina, Indiana, Montana or North Dakota. They need to secure Pennsylvania, the polls are very tight there, If McCain wins PA it will be over and won't matter what happens out west. I think Missouri is a lost cause too but Ohio is still up for grabs. Not that it matters if PA is lost.

    September 17, 2008 10:10 am at 10:10 am |
  19. THE COSMOS ROCKS

    »Americans are NOT dumb!...The GREAT man John McCain will WIN. And the WONDERFUL Sarah Palin will be the next Vice-President. Of course.

    September 17, 2008 10:10 am at 10:10 am |
  20. Seth in Jacksonville

    Lots of bigots in Florida. I have been disappointed the last two elections. It's been a crappy time to live in the United States these last 8 years. I'm just so tired of the ignorance of so many.

    September 17, 2008 10:10 am at 10:10 am |
  21. foolish racism

    These guys are voting against Obama's color and not his policies. Lay them side by side with McCain and it is a big chasm. McCain doesn't even understand basic things. How can America hand a complex economy and complicated geo-politics in the world to a POW with little knoeledge and basic education. The world needs and intelligent, smart leader. Not a leader whose only power is in the barrel. John McCain cannot run for president in any African country.

    September 17, 2008 10:10 am at 10:10 am |
  22. Pat-Pittsburgh

    Spin!!!

    September 17, 2008 10:10 am at 10:10 am |
  23. CM

    Just the amount of work done by volunteers in the Obama campaign offices is staggering and far exceeds any price tag the camp puts on it.

    Negative numbers for the GOP. I guess the more reasonable people left and just the fanatics remain.

    September 17, 2008 10:10 am at 10:10 am |
  24. Chris

    Plouffe, Please keep doing the right thing. I SUPPORT YOU 100%.

    September 17, 2008 10:11 am at 10:11 am |
  25. anonymous

    I will be so glad when this election is over. We had better just pray harder that regardless who is elected they fix this country. We are in a terrible crisis. Forget the party and vote for the person that is the stronger leader. They live in this country too so I think they will do what is best for our people as this will effect them as well.

    September 17, 2008 10:11 am at 10:11 am |
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