September 17th, 2008
08:15 AM ET
10 years ago

Plouffe: The new Florida is...Florida

The Obama campaign has targeted 17 battleground states.

The Obama campaign has targeted 17 battleground states.

(CNN) - Other states may grab their 15 minutes of Electoral College fame, but Barack Obama’s campaign manager recorded a new six-minute Web video for the Democrat’s supporters that suggests the new Florida is… Florida.

In a Web video sent to supporters Wednesday, Obama campaign manager David Plouffe displayed an Electoral College map that included 17 battleground states, including new targets like Montana, North Carolina and Virginia – and Georgia, where the redeployment of staffers elsewhere in recent weeks had raised questions about the campaign’s determination to make a play for this traditionally red state.

Plouffe also highlighted registration numbers in Pennsylvania and Nevada - two major electoral prizes where new Democrats far outpace new Republicans, or where the GOP has actually dipped into negative registration numbers (meaning the party now has fewer members than it did when the year began.)

But the veteran campaign manager spent half the video talking about Florida, the state that cost Al Gore the White House in 2000, where some recent trends in the tight race had prompted concern among Democrats.

Related: Check out CNN's Electoral College map

Plouffe laid out the $39.3 million battle plan, including radio and television ads, infrastructure, direct mail, staff, and phonebanking. He said the message narrative was again shifting their way - “the debate is about change, it’s about the economy, these are two areas we think we can prevail in” - but the focus was the ground game, as Plouffe pointed to potential turnout and registration gains among Obama base voters in Florida. “We’re going to win this election block by block, precinct by precinct,” he said.

Watch the Situation Room and check the Political Ticker at 4 p.m. for the release of the latest CNN/Time Magazine/Opinion Research Corporation poll on the state of the race in Florida and four other key fall battlegrounds.

Filed under: Candidate Barack Obama
soundoff (275 Responses)
  1. Luke

    Anonymous – "palin scares me to death,"

    I thought Palin was running for VP. Well, Obama scares me to death, and he's running for Pres. I'm from Orlando and a lot of us are independents. Most everyone I know will be voting for McCain. Obama has his work cut for him.

    McCain/Palin 08

    September 17, 2008 10:24 am at 10:24 am |

    »FLORIDA is John McCain territory!...HURRAH for Florida! HURRAH for...McCain/Palin.Yes.

    September 17, 2008 10:24 am at 10:24 am |
  3. Brian


    I don't care what the 24-hour spin cycle churns out between now and November. Obama's campaign and ground game has always been far superior to any other candidate out there. I've volunteered for the campaign, and I can tell you the operation is FIRST RATE.

    Obama knows how to organize. Obama is ready to lead. Obama will bring the change to Washington this country so desperately needs.

    Obama/Biden '08!!!

    September 17, 2008 10:24 am at 10:24 am |

    s p e n d-–mo r e-–m o n ey--on--o b a m a--no t---

    t alking--–elitist

    September 17, 2008 10:25 am at 10:25 am |
  5. Maggie

    I am flabbergasted that there are people out there stupid enough to give the Republicans another go at the White House.

    Obama/Biden 08

    September 17, 2008 10:25 am at 10:25 am |
  6. Time to move on


    September 17, 2008 10:25 am at 10:25 am |



    September 17, 2008 10:26 am at 10:26 am |
  8. lily33

    ummm CNN, quick question...where is the article about 6 Womens' Rights groups endorsing Obama??? i have seen it on other websites and not here....hmmm, just wondering

    GOBAMA/BIDEN 2008/2012

    September 17, 2008 10:26 am at 10:26 am |
  9. Michael "C" Lorton, Virginia

    November cannot get here fast enough.....

    September 17, 2008 10:26 am at 10:26 am |
  10. Trish

    The Political Ticker polls from TIme Magazine Opinion Research Corp haven't been right yet! I don't need an Opinion Poll to tell me who is going to win this election. The choice is between more of the same and Certain Death to America or Change We Can Believe In. Those who will back the first choice are the die hard party line voters who wouldn't know a Liar and a Con-Artist even they were to sic their Pit Bull on them and it bit them in the A–! Lucky for them we will be ensuring the Pit Bull stays in the Dog House!

    September 17, 2008 10:26 am at 10:26 am |
  11. Terry from GA

    Yes we can !!

    Obama/Biden 08

    September 17, 2008 10:27 am at 10:27 am |
  12. Tom - Cary, NC

    Thank you, Obama-crats, for nominating the most liberal senator in the senate. So, even though you make pathetic attempts to paint opposition as racist, North Carolina is McCain country.

    September 17, 2008 10:27 am at 10:27 am |
  13. georgia independent

    Sure would like to see him here in GA – there are a lot of people sick to death of the economy issues here. Perhaps they will overlook their racism to vote their wallet... if not common sense.

    September 17, 2008 10:28 am at 10:28 am |
  14. Regan Democrat

    Is this David Plouff, that worked with Obama, to get a 100,000. grant for the Priest that made the racial slams on Hillary Clinton, why YES it IS. He is like all the rest of Obama's friends in chicago, racists, bigots and anti-American radicals along with Obama's campain mgr whom is working for Un. Chicago Med. Ctr. with Michelle, to get poor people that need medical help to not come to the RICH University Hospital ER, instead either die or travel to poorer clinics for help. Obama your a freakin Fraud, you only think your fooling some people. By the way I don't see McCain as any much better but I think he is more genuine.

    September 17, 2008 10:29 am at 10:29 am |
  15. forever3

    Wow, all these liberal views. Hope Obama can keep his balance on the pedestal you have him on. What makes you think either of the candidates have that much control over the econonomy or jobs?? Do you really think Obama can create all these great jobs? Give you "free" healthcare? Clintons had 8 years to reform healthcare. Did that happen? Not criticizing their attempt, just stating it isn't that easy, unless you want socialized medicine. Obamas policies will hurt the economy and eliminate more jobs. You cannot keep taxing everything. Yes, he promises an INCOME tax reduction. There are a lot of taxes he will increase. With gas being outrageous, remember he is the one who was against giving the American people a break from taxes on gas. He promises to put more taxes on the oil industry. Yeah, that will help with gas prices!! Bottom line, regardless of what promises come out of either side. Democrats are always for more taxes and spending on social programs. Republicans are always for less taxes and the belief you can spend your hard earned money as you see fit. Repbulcians have always been the ones to encourage businesses of all sizes to grow and hire people, that is the solution to jobs. We don't need any more taxes, we all pay enough. We need government to quit wasting all our money. Like Dr. Phil always says...You can't solve money problems with money. So True!!

    September 17, 2008 10:29 am at 10:29 am |
  16. Praetorian, Fort Myers


    Florida has more brain surgeons than nearly any other state in the U.S.–and a whole lot of gun owners too. But very few Floridians are racists–hell most all of us are from northern states originally!!

    True...the reason for this is because our helmet laws-allow personal choice...rather than dictating the safety equipment (a personal freedom–you know kind of like being able to have a designated smoking area, or a neighborhood bar, or eat butter/bacon) our legislators have allowed us to have a little personal freedom and liberty.

    September 17, 2008 10:30 am at 10:30 am |
  17. Raymond Duke

    The only thing that the McCain campagin has to have on the ground is a lot of lawyers and security to stop the tactics that Obama used on Clinton. In houston he used the blacks to lock out Clinton supporters and to intimidate them from entering caucauses and bus them from one caucause to the next to be recounted again. The republicans will not stand for this. The republicans need to have plenty observers at each voting poll and identification should be shown. John Kennedy who he likes to mimick won his election in Chicago thru voter fraud by Dailey and other politicians having voting boxes stolen and dead people voting.

    September 17, 2008 10:30 am at 10:30 am |
  18. James Ford

    WIn FLorida? Nah. The WhiteHouse, yes, but not Florida.

    September 17, 2008 10:31 am at 10:31 am |
  19. Ex-Democrat in Texas

    This Hillary supporter will switch to be Independent and will vote for Republican this election the first time ever!

    I truly believe that millions of Hill backers out there have the same feeling about DNC and Obama followers who are willing to say anything at all if you don't go along with them: Racist, uneducated low income people, pigs vs lipstick..... How low they can go???

    I believe that Americans are smart enough to see through this!

    September 17, 2008 10:31 am at 10:31 am |
  20. Enlightened Voter

    Brilliant Strategy for a brilliant Campaign!
    Obama/Biden 08 & 12

    September 17, 2008 10:31 am at 10:31 am |
  21. FreeNLovIt

    Where's Mike Huckabee? I remembered he once preached about making the government more transparent to the public.

    We did it to ourselves when, We The People, of the United States did not DEMAND perfection from our government.

    September 17, 2008 10:31 am at 10:31 am |
  22. Will in Richmond, VA


    Is synonymous with Obama. McCain really can't hang here.

    And would somebody please define 'elitist' or 'elitism' for me? Because I don't see how this applies to Obama.

    Besides, we've had "Uncle George" in the white house for 8 years and what do we have to show for it?

    September 17, 2008 10:32 am at 10:32 am |
  23. Independent for McCain

    No way obama is going to win those red states. Just wasting all his campaign fund. McCain is the best to run the country, he is definitely not Bush at all. A true patriot American for the country. Obama change for what?? For worst!!

    September 17, 2008 10:32 am at 10:32 am |
  24. Curtis - Marietta, GA

    To all you people who say that trying to turn these red states blue is stupid, you may be in for a surprise. You see, as you sit back and "trust" that these states will be yours in November, me and my fellow supporters are working our tails off to bring in new voters and talk to people in the streets. You can look at the polls all you want, but remember they don't include new voters and people who only have cell phones.

    For all of you that think that we've given up on GA, I can't wait to see the looks on your faces. I won't tell you the numbers that we've registered in GA, but I'm one person who likes to live in a blue state. I'm from GA. 😉

    September 17, 2008 10:33 am at 10:33 am |
  25. Bob Indianapolis, IN

    Republican officials in Michigan are also attempt ing to exclude voters based on foreclosure lists...THIS IS WHY THE POLITICIZATION OF THE JUSTICE DEPARTMENT IS SUCH A BIG DEAL!!!!!

    September 17, 2008 10:33 am at 10:33 am |
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