September 17th, 2008
08:15 AM ET
6 years ago

Plouffe: The new Florida is...Florida

The Obama campaign has targeted 17 battleground states.
The Obama campaign has targeted 17 battleground states.

(CNN) - Other states may grab their 15 minutes of Electoral College fame, but Barack Obama’s campaign manager recorded a new six-minute Web video for the Democrat’s supporters that suggests the new Florida is… Florida.

In a Web video sent to supporters Wednesday, Obama campaign manager David Plouffe displayed an Electoral College map that included 17 battleground states, including new targets like Montana, North Carolina and Virginia – and Georgia, where the redeployment of staffers elsewhere in recent weeks had raised questions about the campaign’s determination to make a play for this traditionally red state.

Plouffe also highlighted registration numbers in Pennsylvania and Nevada - two major electoral prizes where new Democrats far outpace new Republicans, or where the GOP has actually dipped into negative registration numbers (meaning the party now has fewer members than it did when the year began.)

But the veteran campaign manager spent half the video talking about Florida, the state that cost Al Gore the White House in 2000, where some recent trends in the tight race had prompted concern among Democrats.

Related: Check out CNN's Electoral College map

Plouffe laid out the $39.3 million battle plan, including radio and television ads, infrastructure, direct mail, staff, and phonebanking. He said the message narrative was again shifting their way - “the debate is about change, it’s about the economy, these are two areas we think we can prevail in” - but the focus was the ground game, as Plouffe pointed to potential turnout and registration gains among Obama base voters in Florida. “We’re going to win this election block by block, precinct by precinct,” he said.

Watch the Situation Room and check the Political Ticker at 4 p.m. for the release of the latest CNN/Time Magazine/Opinion Research Corporation poll on the state of the race in Florida and four other key fall battlegrounds.


Filed under: Candidate Barack Obama
soundoff (275 Responses)
  1. JohnBoy

    Its ok to vote for a white person in the USA.

    September 17, 2008 10:33 am at 10:33 am |
  2. Edward

    Are the polls "rigged"? If Obama were running away with the race, no one would be watching the news. If the Democrats think they are loosing, they may decide to change their message or take drastic measures, when they are actually winning handily. The polls also influence the electorate. "Rigging" the polls is a win for the corporate owned media, and a win for the Republicans (Corporate America). Don't believe the polls!

    September 17, 2008 10:33 am at 10:33 am |
  3. Proud supporter for Obama

    I live in Florida. In the Jacksonville area and I can say that there are alot of support for Barack. I see all the time people with t shirts of him and I see all kinds of things. I say People really please wake up and see the light. If you want change and you want results of a better life then vote ofr Obama/Biden. If you want more of the same and have the last eight years thrown right back at you in your face then you vote for Mccain.Palin then.

    September 17, 2008 10:33 am at 10:33 am |
  4. Merle

    IF YOUR NOT FOR OBAMA....YOUR A RACIST!! WOW...are my fellow DEMOCRATS THAT HATEFUL....HOW FAR LEFT DID WE GO....I REMEMBER A GREAT MAN CALLED PRESIDENT CLINTON....I THOUGHT HE WAS THE FIRST BLACK PRESIDENT....

    September 17, 2008 10:33 am at 10:33 am |
  5. DAVID

    OBAMITES ARE SHAKING IN THEIR BOOTS NOW.....

    WHAT HAPPENED TO THE PROMISE OF BARACK HUSSEIN?
    HE SHOULD BE LEADING REPUBLICANS BY 20 POINTS AND HE IS DEAD EVEN WITH THE WAR HERO AND THE MAVERICK!

    WHAT A SHAME....WHAT A SHAME

    PLS PLS BRING BACK HILLARY CLINTON TO SAVE OUR PARTY

    September 17, 2008 10:34 am at 10:34 am |
  6. Ryan

    florida has the highest foreclosure rate of any state in the country. How can John Mccain be leading in the polls there??????????????? It soesn't make ANY sense.
    Actually it does. People who have lost their holmes cant be polled. So forget the polls, the only poll that matters is election day, and then the chickens will come home to roost and the Republicans will get what they deserve. To be kicked out on their buts!

    September 17, 2008 10:34 am at 10:34 am |
  7. JohnWinNC

    Obama has already pulled off an upset victory in the Democratic Primary, his campaign usually picks up speed inthe last month or two of the contest and Obama/Biden are superb closers. I would not get too comfortable, If I were McCain; a 5-10 point lead in a state like Florida is not insurmountable and on Super Tuesday, when Clinton was supposed to wrap up the nomination – it didn't happen! Palin's luster is about to fade and McCain is sure to be revealed as the two-faced, political player that he is. The McCain effort has peaked and there is nowhere to go now – but down!

    September 17, 2008 10:34 am at 10:34 am |
  8. Vic of New York

    I've said for a while that this election is not about Obama vs. McCain. If you are voting on that premise this time around God help us.

    Harry Truman said: "How many times do you have to get hit on the back of the head with a 2X4 before you figure out who's doing it to you!"

    WE have the worst economy since the depresion. It was made that way by McCain's chief economist: Phil Graham. Graham is the chief architect and promoter of deregulation and the free-for-all that caused this meltdown. McCain was one of Graham's cronies in the Republican Senate.

    (By the way (hint) I work for UBS and was appalled that CEO Martin Holkstra would bring Graham in to ask for money for his PAC. Take a look at where UBS is today.)

    If America has a lick of brains in its head it will forget about race, or personalities, or experience – and simply vote across the board to get the Republicans OUT of the pilot house.

    If you like Obama all the better, but deffinitely don't put a Republican in that seat is you value America.

    September 17, 2008 10:34 am at 10:34 am |
  9. TheRealThing

    The endorsement of McCain by Mrs. Forester, a Clinton backer, should be an eye opener for all Americans. It resonates that the McCain/Paling ticket is not for us, AVERAGE Americans. It is a R-E-A-C-T-I-O-N to Banking Regulations that Obama announced yesterday if he is elected in November. She knows that McCain, the biggest DEREGULATOR in the Senate, will continue to be if he is elected. McCain/Palin is the ticket b-a-b-y!!! It is time to jump off the ship because the a-v-a-l-a-n-c-h-e is coming.

    Obama/Biden 08 – 12

    September 17, 2008 10:35 am at 10:35 am |
  10. Sandy

    We truly need real campaign reform and limits on expenditures. Just think of how many college educations these kind of advertisement costs could fund. Maybe, just maybe, we should be putting our money into education and other areas to advance the American public instead of into ads to advance the power and prestige of a few people. Isn't it ironic that more money is spent on winning an elected position than that position would pay if you held it a lifetime!

    Barack Obama wants to give a $4000 college credit each year to students who do community service. Each person who attended the fund raising dinner last night for him could have paid for 7 years of that $4000 for one student. I guess that money is much better spent on campaign ads. Let's put our money where it will do the most good to promote people not agendas.

    September 17, 2008 10:35 am at 10:35 am |
  11. utjoe

    The new math defined by Oprah. 96% of the Black population will vote for Obama regardless of his qualifications.If he was white 96% would not vote for Obama. Oprah validates that theory. This changes the dynamics of state votes. Approximately 60% of the white population will vote for MCain because he is white. 40% will vote because of his qualifications. The true tie breakers and really the true thinkers is the hispanic population. They will vote their pocket book. And not only that only a smaller percentage would vote for an hispanic candidate unless he was qualified. The Oprah/OJSimpson syndrome is present and accounted for-look at the math.

    September 17, 2008 10:35 am at 10:35 am |
  12. TRUTH HURTS @ McSHAME CAMPAIGN - JOHN McSAME LIES WILL BE WORST THAN GEORGE BUSH!!!!

    Page Six: "Hockey mom Sarah Palin not only wore lipstick to the Republican National Convention, the vice-presidential candidate wore a shantung silk Valentino jacket worth $2,500. Insiders tell Page Six Palin has a secretive circle of stylists who dress her for events. For her big speech in St. Paul, where she accepted the GOP's vice-presidential nod, this fashion-conscious team encouraged the Alaska governor to splurge on a $2,500 jacket from Saks Fifth Avenue designed by Valentino Garavani. ... Presidential nominee John McCain's wife, Cindy, recently took some heat after Vanity Fair itemized the cost of her wardrobe during her RNC speech with Laura Bush to a whopping $300,000 worth of designer wear and diamonds."

    McCAIN CAMPAIGN = ELITIST PACKAGED AS "REFORMERS" –

    NOT THIS TIME

    September 17, 2008 10:36 am at 10:36 am |
  13. Fired up in FL

    We are working hard in Florida to build support for Obama.
    Si se puede!

    September 17, 2008 10:37 am at 10:37 am |
  14. TRUTH HURTS @ McSHAME CAMPAIGN - JOHN McSAME LIES WILL BE WORST THAN GEORGE BUSH!!!!

    Page Six: "Hockey mom Sarah Palin not only wore lipstick to the Republican National Convention, the vice-presidential candidate wore a shantung silk Valentino jacket worth $2,500. Insiders tell Page Six Palin has a secretive circle of stylists who dress her for events. For her big speech in St. Paul, where she accepted the GOP's vice-presidential nod, this fashion-conscious team encouraged the Alaska governor to splurge on a $2,500 jacket from Saks Fifth Avenue designed by Valentino Garavani. … Presidential nominee John McCain's wife, Cindy, recently took some heat after Vanity Fair itemized the cost of her wardrobe during her RNC speech with Laura Bush to a whopping $300,000 worth of designer wear and diamonds."

    McCAIN CAMPAIGN = ELITIST PACKAGED AS "REFORMERS" –

    NOT THIS TIME

    September 17, 2008 10:37 am at 10:37 am |
  15. John Walker-Turner

    It's a sad commentary that a "black" man or woman is maligned and prejudiced by the likes of Lynn Forester de Rothschild simply because they are educated. She indicates that the reason(s) she is endorsing McCain is that she doesn't like Obama and that she feels he is an elitist. Why is he an elitist. Simply because he achieved an education on the highest level; is articulate; and intelligent, does not make him an elitist. However, because he has achieved the aforementioned maybe people like Ms. Rothschild, deep down, have an inferiority complex, and deal with it by making rash and irrational decisions. For she obviously does not have geniune concerns about the direction of the country–Obama's policys are much more in line with Hillary's as opposed to McCain's– yet she has elected to give her support to Mc.Cain. Simply stated, at the very least, she is a hypocrite.

    September 17, 2008 10:38 am at 10:38 am |
  16. We love Sarah

    Come Nov 4 America will get the government it deserves!!!

    September 17, 2008 10:39 am at 10:39 am |
  17. S. Boatman

    I Will Vote For The Person With The Best Plan To Fix This Country! Since Mccain Has Not Told Of What He Would Actually Do And Obama Has I Will Vote Obama! I Am In A Red State But I Will Vote It Blue!

    September 17, 2008 10:39 am at 10:39 am |
  18. Just a Mom

    Plouffe is right about the potential turnout and registration gains for Obama in Florida. However, whether Florida can hold a fair and competent election remains to be seen. Our officials have just enacted a controversial "no match, no vote" law with less than 2 months to go until Election Day. The Florida voting public needs to be made aware of this new law and how it will affect the upcoming presidential election.

    September 17, 2008 10:39 am at 10:39 am |
  19. Cyndi

    Since Palin scares everyone with her getting away with dirty tricks from Alaska, then don't vote for her. I think on the news CNN yesterday a lot of people are walking away because she has no new stuff to offer the public except her stump speech. People ask her questions and make her answer.

    September 17, 2008 10:40 am at 10:40 am |
  20. Joe Regis

    Florida will go red. Mark my word.

    I hope the repubs are ready themself for the surprise.

    Landslide Obama/Biden.

    September 17, 2008 10:40 am at 10:40 am |
  21. white independant

    WOW..y'all read Michelle's blog about the absentee ballots ????? now, thats scary..I am voting IN PERSON...not taking any chances this election year..I too, would suggest you look closely at any absentee ballots you get, you just "might" get cheated out of your votes !!!!

    September 17, 2008 10:40 am at 10:40 am |
  22. Shannon WA.ST. Hillary Supporter

    Go Obama ... You can do it man!! I want a better future for my kids and your the man with the vision for the future.. This White walmart mom is behind you 100%!!
    Yes We can...
    Obama/BIden 08

    September 17, 2008 10:41 am at 10:41 am |
  23. Anonymous

    Merle September 17th, 2008 10:14 am ET

    IT JUST GOES TO SHOW "THE OBAMA TEAM" IS DESPERATE….PALIIN SCARED THEM….THEYRE SCRAMBLING….THEYRE DESPERATE!! WHAT A JOKE
    ---------

    Palin scares the absolute hell out of me, too.

    September 17, 2008 10:41 am at 10:41 am |
  24. John from Cincinnati

    She is going where she belongs, with all the other Republican Elistists. She is showing her true colors, that all she cares about is her wallet!!!!! Do not think for one minute that all democrats over the $250,000 income bracket will not vote with there wallets in mind. If they turn on Obama because they are more GREEDY than PATRIOTIC so be it. What they need to realize is that GREED is what is destroying this country and if they think that there situations will improve with a vote for Mccain they are sadley mistaken.

    September 17, 2008 10:41 am at 10:41 am |
  25. Foreign observer

    Problem is that most Republicans are silly gamblers. They´ve bet two times on the wrong horse but now instead of changing the horse they believe that next time everything gets better. Good luck.

    September 17, 2008 10:42 am at 10:42 am |
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