September 17th, 2008
08:15 AM ET
10 years ago

Plouffe: The new Florida is...Florida

The Obama campaign has targeted 17 battleground states.

The Obama campaign has targeted 17 battleground states.

(CNN) - Other states may grab their 15 minutes of Electoral College fame, but Barack Obama’s campaign manager recorded a new six-minute Web video for the Democrat’s supporters that suggests the new Florida is… Florida.

In a Web video sent to supporters Wednesday, Obama campaign manager David Plouffe displayed an Electoral College map that included 17 battleground states, including new targets like Montana, North Carolina and Virginia – and Georgia, where the redeployment of staffers elsewhere in recent weeks had raised questions about the campaign’s determination to make a play for this traditionally red state.

Plouffe also highlighted registration numbers in Pennsylvania and Nevada - two major electoral prizes where new Democrats far outpace new Republicans, or where the GOP has actually dipped into negative registration numbers (meaning the party now has fewer members than it did when the year began.)

But the veteran campaign manager spent half the video talking about Florida, the state that cost Al Gore the White House in 2000, where some recent trends in the tight race had prompted concern among Democrats.

Related: Check out CNN's Electoral College map

Plouffe laid out the $39.3 million battle plan, including radio and television ads, infrastructure, direct mail, staff, and phonebanking. He said the message narrative was again shifting their way - “the debate is about change, it’s about the economy, these are two areas we think we can prevail in” - but the focus was the ground game, as Plouffe pointed to potential turnout and registration gains among Obama base voters in Florida. “We’re going to win this election block by block, precinct by precinct,” he said.

Watch the Situation Room and check the Political Ticker at 4 p.m. for the release of the latest CNN/Time Magazine/Opinion Research Corporation poll on the state of the race in Florida and four other key fall battlegrounds.

Filed under: Candidate Barack Obama
soundoff (275 Responses)
  1. TexicoFrom Mexico

    If anyone thinks the 2000 election and the Bush's brother Govenor don't go hand in hand then let me tell ya, I got one heck aof a bridge to sell you in Alaska! Everyone in Florida get out and vote for Obama! He is the only one with at least a plan. Hey people if Obama does not work out in four years then vote him out....we sure cant be any worse than having 4 more years of the same right now! And remember, it has ALWAYS been a Democrat that has led this nation in times of peril! It was even a democratic Congressman from Texas who actually beat the russians in the 80's...not Ronald Regan!

    Stand up and be counted Florida! Do you want someone who will die in office and leave it to someone who is already under investigation before she even entered the race? You want someone who wants to overturn Roe v Wade? You want someone who wants to take away your rights as americas just to have a woman in the white house? At least wait for the right woman to come along!

    Veterans for Obama

    September 17, 2008 10:42 am at 10:42 am |
  2. John in Ohio

    "True…the reason for this is because our helmet laws-allow personal choice…rather than dictating the safety equipment (a personal freedom–you know kind of like being able to have a designated smoking area, or a neighborhood bar, or eat butter/bacon) our legislators have allowed us to have a little personal freedom and liberty."

    Will you have a family member go out there to clean your brains off the street, or do you expect the state to do that?

    That's the thing about seatbelt and helmet laws, things that are there for personal safety. Those laws exist because nobody lives in a vacuum. Your decisions affect other people. When you yourself pay for every aspect of the roads and their care, then you can go and decide to not have some armor on your brainpan.

    September 17, 2008 10:43 am at 10:43 am |
  3. Obama-to-the-end

    Alright, David! We know you are the best campaign manager there is. To pull of an extraordinary campaign with no goveremnt or speciall interest mney. We love and appreciate you. Another great choice for Senator Obama. This guy has such great skills of choices to better the ountry and world!


    September 17, 2008 10:43 am at 10:43 am |
  4. Gifty

    Hi there,

    John/Sara 08

    Sara will survive and move ahead and about the real change americans need. God bless you.

    For Obama: Elitist 025

    September 17, 2008 10:43 am at 10:43 am |
  5. TangoDancer

    Florida may not be a realistic option for the Democrats this year – at least for the presidential race. It may be wiser to spend the money in Ohio and PA & MI. These are states that can be won by Obama.

    September 17, 2008 10:43 am at 10:43 am |
  6. PulSamsara

    Why would America REWARD complete Republican failure ?

    Piss-poor state-craft...

    A bungled economy...

    Why would we want MORE of this ?

    September 17, 2008 10:43 am at 10:43 am |
  7. Mary

    I think on the day of voting..intelligent, right minded, good thinking Americans will vote for Obama cause he's the man for the job in bringing back America to her feet ! The whole world knows it, and it's high time for the Americans to know this fact too!

    September 17, 2008 10:44 am at 10:44 am |
  8. Gifty

    Hi there,

    John/Sara 08

    Sara will survive and move ahead and bring about the real change americans need NOW. God bless you.

    For Obama: Elitist 025

    September 17, 2008 10:44 am at 10:44 am |
  9. CitizenS

    This is why Obama will win. There are too many voters who care about the state of the economy and will refuse to allow a man who has followed Bush for 8 years and a Governor who has been in office less than 2 years with an ethics investigation going on, to be elected as head of our country. We will win Florida as much as McCain may try to do the Bush thing with hanging chads. We will be a glorious country again with the leadership of Obama/Biden!! So dust off your pants, VOTE and take somebody with you!!

    September 17, 2008 10:45 am at 10:45 am |
  10. Larisa, Chicago IL

    Unfortunately I have to agree. Older generation has at least traces of racism in their system, even the ones who claims they are impartial.
    It's hard to overcome. Obama's campaign just have to continue their effort to register more younger voters. They will be the ones to decide this election. (By the way, that's why the polls are so close – who polled young people who are not "likely voters" and use mostly cell phones?)
    Also, it's not a bad idea to remind older people in Florida, that according to Obama's plan if they live on fixed income no more then 50,000 they won't pay any taxes. This should grab their attention.

    September 17, 2008 10:45 am at 10:45 am |
  11. Independent-Latina-for-OBAMA

    Gov. Palin's closet is full of skeletons, I hope you supporters, will be ready for the scandal. The fact that she wont talk to investigators, when she said she would...... is a sign that she IS hiding something. Poor McCain.

    Reading the comments above, like the one from "Raymond Duke" , I realize once more that racism is alive and well in our nation.

    That misinformation, lies, propaganda by the Republicans is working!

    I notice that the far-right-comments are ALL ATTACKS or DEMEANING COMMENTS AGAINST SEN. OBAMA. The GOP and their supporters do not have anything other than DESTROY the opponent!

    I voted for Bush in 2000, I grew up in a Republican household. BUT I CAN NOT VOTE FOR THE REPUBLICANS WHOM HAVE LIED...... TORTURED....... INDEBTED OUR NATION TO CHINA AND SAUDI ARABIA!

    Even though Sen. Obama has been in office a mere EIGHT YEARS, he is a brilliant man! He was raised by a single mom and his grandparents he worked hard to get an education and has succeeded!



    September 17, 2008 10:46 am at 10:46 am |
  12. j williamson

    The Obama folks also need to ensure that Republican officals don't play games with providing "not enough" voting machines in traditional Democratic districts – remember Ohio in 2004? The Republican Sec. of State sold out his own people by forcing (minority) folks and others to wait several hours to vote. Many couldn't wait that long and didn't vote at all. There was an entire ware-house of ununsed machines – they were available, just not provided. Wake up people!

    September 17, 2008 10:46 am at 10:46 am |
  13. One more for McCain

    Ditto to The Cosmos Rocks... McCain will carry Florida, McCain will win the election. American's appreciate Loyalty, and our McCain has
    proven his Loyalty to the 'Greatest Nation under GOD'. Obama has
    no loyalty even to his own mentor, Jeremiah Wright, whom Obama said
    he could not disown, but then he did disown, when Wright kept on being a racist publicly. I have to give Jeremiah some credit for at least
    being open with his racism. Barak thinks he is hiding his pro-black agenda. It is sad, because my first impression of Barak, was that he
    was rising above the things that divide us, prejudice, etc...instead he
    played the race card. John McCain would never bring race into this,
    he will be America's president for Blacks and Whites. Write it down..
    He will be your president too.

    September 17, 2008 10:47 am at 10:47 am |
  14. Obama-to-the-end

    Florida did not cost owl gore the election, owl gore cost owl gore the election by not even being able to win his own home state of Tennessee. They knew him the best and chose George Bush.

    September 17, 2008 10:47 am at 10:47 am |
  15. Guido from Bangkok

    After reading all comments here for a long time it get's quite clear.
    Not alot of people are caring for issues. It seems that many desperately want to have a woman in the white house. No matter who it is !

    Still, look at the polls ! It's quite sad !

    I am pretty sure that McCain will win. What happens then ? Hope he stays fit & healty . What happens with the economie ?

    Are people happy to loose their homes so their vote for him.

    And social security ? Privatize ?
    Not a very good idea IMO

    Look at AIG now, what happend

    Ahh, yes, McCain invented the blackbarry LOL

    You can all trust him ! ( and the moose lady )

    I will look forward to the next 4 years and wait till the next elections.
    Will be the same old game : Republicans are the best. Yes. George Bush was great ( just kiddin' )

    Poor america.

    ( BTW: Do you really thing that Hillary will have a chance in 2012 ??? )

    September 17, 2008 10:47 am at 10:47 am |
  16. John in Lincoln

    Retired military, Hispanics and disinfranchised Clinton supporters. Obama will NOT win Florida. Spend the money elsewhere, like Pennsylvania and Ohio.

    Also, quit running on the premise that McCain – Palin are just like Bush – Cheney. People, outside of Hollywood, are smarter than that and know they are not the same at all. To undecideds it comes off that you have nothing to offer but the fact that you are not the other guys. The Dem's are blowing this big time.

    September 17, 2008 10:48 am at 10:48 am |
  17. Mercedes

    As a resident of Doral, Florida I will vote for Obama. However, this area seems to be more incline to vote for McCain. It is part of Miami-Dade and one of the Diaz-Balart is a representative or congressman for this area. Don't know if my vote will do any good for Obama but at least he has two democrates who moved from New York eight years ago who will be backing him all the way and hoping there are much more of us out here. If there is, their very hidden because I just don't see them. Maybe in Hialeah or Homestead but not Doral!

    September 17, 2008 10:48 am at 10:48 am |
  18. La Raza

    It simply amazes me that some Repubs. (not all) would choose the Ole Party line over common sense and not even consider the candidates representing their party as inadequate. To me this impies that they simply don't care who it is, because they will be figureheads anyways being controlled behind the scenes and being told what to say and do. It seems clear to me that McCain/Pain are not change that you can believe in. My only other theory (God forbid) is that this is simply about race.

    I often wonder if Barack was white would McCain have any supporters?

    September 17, 2008 10:49 am at 10:49 am |
  19. Robert

    At least the Dems have proposed a plan. It will include some pain as it must because of the undeniable lousy position that the Reps have created. Their inability to recognize and act on many problems have led to this. I'm Republican and I know a line of bull when I hear it. I've heard it for 8 years. Time to stop listening to that tired, tired source.

    September 17, 2008 10:49 am at 10:49 am |
  20. Mike, Syracuse NY

    McCain has gained ground in all the battleground states. Pack your bags Barry, you're going back to Chicago.

    September 17, 2008 10:49 am at 10:49 am |
  21. Elizabeth from GA

    I was a life time dem. that now supports McCain/Palin...and I didn't leave the dem. party...they left me. Now the dems are elitists
    special interest groups, & liars, and I do not feel like I can trust the dems. anymore. Many other dems. I know feel the same way I do. I am saddened to see what the dem. party has become, Oh...I am not stupid I am retired for U. Of GA.

    September 17, 2008 10:49 am at 10:49 am |
  22. cevans, tx


    What about the six women organizations that's endorsed BARACK OBAMA?...


    September 17, 2008 10:50 am at 10:50 am |
  23. Kate

    What about the U.P. of Michigan, did someone just forget to color that in????

    September 17, 2008 10:51 am at 10:51 am |
  24. karen-phoenix

    It has to pay off!!! McCain and Pelin will destroy this country as we know it!!! Pelin wants war with Russia to blow up the world so Jesus comes back and McCain is to lazy to even fight for regulations on a committee he chaired and that "pork" bussiness of his is so he didn't have to work for Arizona!!! We even tried to impeach him a couple years ago because he didn't get us any help from Washington but Cindy's money broke that up!!! Obama/Biden are the only hope for this countries survival as we know it!!!

    September 17, 2008 10:51 am at 10:51 am |
  25. Hispanic For McCain

    Wake up people, McCain will WIN Florida, and he will win PA, MI, WI, MN, NJ, NH, that is six states that are blue going to be RED this time. Hispanic/Latinos don't trust obama. McCain will win the Latinos vote mark my word!!!. Hispanic will vote for a proven winner and that is McCain/Palin. Latinos wake up listen to Daddy Yankee he is going for McCain!!!!

    Hispanic for McCain/Palin

    September 17, 2008 10:52 am at 10:52 am |
1 2 3 4 5 6 7 8 9 10 11