September 23rd, 2008
03:15 PM ET
6 years ago

Obama targets Latino voters with new ads

The Obama campaign's new Spanish language ads focus on economic issues.
The Obama campaign's new Spanish language ads focus on economic issues.

(CNN) – In the wake of the crisis on Wall Street, the Obama campaign is targeting Latinos in four key battleground states with new ads focused on economic issues.

In the new Spanish-language radio ad “Crisis Económica” - “Economic Crisis” – the Obama campaign once again highlights McCain’s recent statement that “’The fundamentals of our economy are strong,” and accuses McCain of having “no clue about the struggles of the middle class and working people.” McCain and Republicans “can’t fix our economy if they don’t know it’s broken,” says a female announcer.

The campaign’s new 30-second Spanish language television ad, “No Hay Mayor Obligación” - “There Is No Greater Obligation” - strikes similar themes. “Maybe John McCain and the Republicans don’t want to bother themselves with the prosperity of our families, but for us, there’s no greater obligation,” a female voice says as the ad ends.

McCain surrogate Rosario Marin, former U.S. Treasurer, hit back in a Tuesday statement released by the campaign. “Barack Obama has once again lied and distorted John McCain’s record on the economy,” said Marin, adding that on taxes, “the only thing Barack Obama can offer to Hispanics is total lack of leadership.”

“Crisis Económica” and “No Hay Mayor Obligación” begin airing Tuesday in New Mexico, Florida, Nevada and Colorado.

soundoff (155 Responses)
  1. Quinn - Houston, Texas

    I have an idea.

    Since John McCain says that "the fundamentals" he was referring to were the "American workers," why don't we start a new group?

    Fundamentals for Obama!

    September 23, 2008 06:43 pm at 6:43 pm |
  2. America for Obama

    McCain is the most racist Senator in congress by far, in private he is always ripping Latino's & blacks and then he tries to pander to their vote, but not too hard mind you. He can only suck up, to what he considers scum, for so long before it's degrading to his ego. If even a sinlge African American, Hispanic American, Asian American, or any other none-white foreign American votes for McCain then they might as well shred their citizenship papers now and say goodbye to all of your family that doesn't yet have citizenship.

    September 23, 2008 06:43 pm at 6:43 pm |
  3. Doug D

    Again, not that I expect the Obama backers that "review" the comments here to post this. After all every 6th-10th page or so in the political section has a Vote for Obama ad right up top. Obama stories get 223 comments before being cut off, McCain stories get 23, if allowed comments at all, and usually disproportionate number of comments are pro-Obama.

    But once again Obama beats the dead horse out of a misquote, after jumping down McCain's throat for doing the same. And his supporters will cheer and say "but McCain did it first!" and he likely did. But if McCain jumped off a bridge, would Obama follow suit? We'd be better off if they did.

    What happened to the canidate of Change in Politics?
    or was that just change in policy, which he has reversed half a dozen times in fine Kerry-esque fashion.

    September 23, 2008 06:44 pm at 6:44 pm |
  4. Proud American

    Keep up the good fight Obama! America needs you now!!!
    Obama/ Biden '08
    For the better of America.

    September 23, 2008 06:46 pm at 6:46 pm |
  5. Ken in Dallas

    When we talk about Obama's qualifications, we should keep in mind that in addition to the community organizer thing and the state Senate and the US Senate, this is a professor of Constitutional law. After the current example in office, with qualifications very comparable to Palin's, it would be a good change to elect somebody who understands and RESPECTS the US Constitution, as Bush as routinely proven to us he does not.

    September 23, 2008 06:48 pm at 6:48 pm |
  6. Ken in Dallas

    Incidentally, Obama didn't misquote McCain, he ran tape of McCain. McCain's flipflopped since last week, but it was only last week McCain told us the fundamentals of the economy are strong.

    September 23, 2008 06:51 pm at 6:51 pm |
  7. Jerry

    My fellow Latino voters don't be fooled. Senator NObama is now pursuing our vote because he and his misguided supporters and the misguided Democratic machinery are running scared. We lost our best chance when the primaries were stolen from Senator Clinton. As far as the Latino vote, Senator Clinton has always shown her true colors. Not only did she campaign in a considerable number of U.S. Latino neighborhoods, but she was the first to send her campaigners to Puerto Rico.

    Of course, now, this is water over the dam. However, as voters, we were disrespected by Senator NObama and the Democratic Party. Now that the race is almost too close to call, Senator NObama and his lap dogs are knocking on our doors. DON"T BE FOOLED!

    As you can see from all the political ads and political stumps, Senator NObama is using lies to try and get our vote. However, I don't think he deserves our support. The Senator and his campaigners have no respect for women or ageism.

    I am a life-long Democrat, but this election I will be supporting Senator McCain and Governor Palin.

    I am not going to suggest how you vote, however, I do respectfully suggest that you give some serious consideration to the alternative: experience vs. rhetoric and hypocrisy.

    Latino brothers and sister, your vote is very important and decisive.
    Please, make the wisest use of it!

    September 23, 2008 06:55 pm at 6:55 pm |
  8. maynard hopkins wi

    OBAMA IS NOT OR CAN NOT BE TRUSTED ....LOOK AT HIS REOCRD IN ILLINOIS..........TIED IN WITH CRIME AND MOB WANT TO BES.

    September 23, 2008 06:57 pm at 6:57 pm |
  9. Bill

    Why doesn't Obama just say he will give free health care to illegal immigrants and throw open the borders. That way he will easily get the Hispanic vote. After all that is what he plans to do. So long to the USA we used to know. With Obama in command our country will become as trashed as any of the third world countries.

    September 23, 2008 06:59 pm at 6:59 pm |
  10. FL4OB

    Obama is also reaching out to Cuban-Americans to allow them to visit their families more often than once every three years under the misguided Bush/McCain plan.
    i Obama/Biden para todos Americanos !

    i Si se puede !

    September 23, 2008 07:00 pm at 7:00 pm |
  11. Paris

    Did anyone listen to segments from Ahmadinejad’s interview with Larry King?
    It was as if he was going through Obama’s talking points.
    I like to know why Ahmadinejad shares Obama’s view on the following issues:
    -Iraq time table
    -Talking to them with no condition (Oh, no Ahmadinejad had more condition to meet with our candidate that Obama did in meeting with him)

    September 23, 2008 07:01 pm at 7:01 pm |
  12. Sarah

    Yes we can...

    September 23, 2008 07:02 pm at 7:02 pm |
  13. pablo

    So did McCain surrogate Rosario Marin "hit back" in English, or in "that mexican language". Just wondering if the McSame gang understands who the ad was targeted to.

    McCain = out of touch with America, & in the pocket of lobbyists.

    September 23, 2008 07:12 pm at 7:12 pm |
  14. Olivia

    I guess all the latinos will find out soon enough if Obama gets the presidency.
    Don't say you people weren't warned.

    September 23, 2008 07:16 pm at 7:16 pm |
  15. jimmy

    AMERICANS ECONOMIC WORRIES ARE GETTING WORSE AND WE NEED THE BAILOUT PACKAGE BEING WORKED OUT RIGHT NOW. \BUT ALREADY , HUNDREDS OF LOBBYSTS ARE POURING MILLIONS OF DOLLARS ON CONGRESSMEN TRYING TO KEEP
    PROVISIONS LIMITING THE SEVERANCE PAY , BONUSES FOR THE CEO'S OF THE VAIOURS BANKS AND COMPANIES GOING OUT OF BUSINESS OR INTO BANKRUPTSY. BOTH CANDIDATES
    ARE IN AGREEMENT IN CUTTING THE SEVERANCE PAYOUTS AND BONUSES TO ALL THESE FAILING COMPANIES , BUT SOME CONGRESSMEN OPPOSE THE BAILOUT AND WANT TO KEEP THE COMPENSATION PACKAGES INTACT FOR THE CEO'S
    AMERICANS OUGHT TO KNOW THE NAMES OF THESE CONGRESSMEN RECEIVING LOBBY MONEY IN THIS CRISIS OF
    OUR ECONOMY. IT HAS BEEN TWO FULL YEARS SINCE THIS PROBLEMS IN OUR HOUSING MARKET AND ECONOMY STARTED
    AND IT HAS BVEEN THE SAME TWO YEARS THAT THE DEMOCRATS
    HAVE HAD CONTROL OF CONGRESS AND HAVE DONE ABSOLUTELY NOTHING. NOW THEY MAKE IT APPEAR AS IF THEY ARE NOT THE ONES WHO SHOULD HAVE KNOWN . AND THEY STILL DELAYING ACTION MAKING EXCUSES FOR THEIR OWN INACTION . AMERICANS VOTE FOR THE MCCAIN-PALIN TICKET FOR REFORMS AND REAL CHANGE IN WASHINGTON.

    September 23, 2008 07:24 pm at 7:24 pm |
  16. Peter (CA)

    darko-

    Companies go overseas because of cheap labor and no regulations (see China). Interesting though with the price of fuel going through the roof (thank Bush and his foray into Iraq), some companies are considering moving their manufacturing back to the US.

    Companies don't want to pay living wages when they can pay slave wages elsewhere. I mean how else can the CEOs pay themselves millions and millions each year.

    September 23, 2008 07:27 pm at 7:27 pm |
  17. Candy West Virginia

    Kevin – Why should Enlightened Voter prove anything, all the proof you need that rethuglicans don't give a darn for non-whites was to take about 3 minutes at look at the rethuglican convention. I think I spotted maybe 4 black people in the entire crowd. You and everybody else knows mccain and the rest of the rethuglicans are for the WHITE, RICH ONLY. Be real. And by the way I am a White middle aged woman with a Masters PROUDLY voting Obama. I can't in good conscience support a racist, elitist, ignorant and deceitful party. I have to live with myself.
    mccain/palin = pathological liars!

    September 23, 2008 07:30 pm at 7:30 pm |
  18. Enlightened Voter

    Si se puede – Brilliant! And Thanks!
    I quote "Latinos need to talk to their brothers and sisters in the State of Arizona and find out how much John McCain cares about them. Latinos have been rounded up like cattle, jailed and bused back to Mexico in the middle of the night. Latinos have worked hard in the fields that McCains best friends owned and were promised ownership which they never received. FACT."

    September 23, 2008 07:33 pm at 7:33 pm |
  19. Peter (CA)

    So now change is evil? I thought 80% of the country says we are on the wrong track. Change is needed in this country but we all have to be a hand in it.

    The infrastructure in this country is crumbling....it will cost money to fix. Getting health care is scary, homelessness and poverty are up, and the economy is teetering on the brink of collapse. This is what 8 years of mismanagement and borrowing from China gets you. And, yes, Scott L, it takes tax money to do that.

    If you care about your country, then change is all that makes sense. If you want to bury your head in the sand, then vote for the people who will give you more of the same.

    September 23, 2008 07:34 pm at 7:34 pm |
  20. Obama The New 20

    ENOUGH IS ENOUGH IS ENOUGH PEOPLE WE ARE LOOKING AT OUR FUTURE PRESIDENT AND VICE PRESIDENT PERSONALITY NOTHING MORE AND NOTHING LESS WE DON"T NEED ISSUES WHO CARES IF THE GAS IS RUNNING OUT (WHY DON"T YOU WALK IT'S GREAT EXERCISE) WHO CARES IF THE GROCERY STORES PRICES ARE GOING UP( DRINK LOTS OF WATER THAT SHOULD FILL YOU UP) AND WHO NEEDS 401-K (WE ARE SELFISH PEOPLE WE KEEP THINKING ABOUT THE ISSUES AND WHAT WE CAN DO TO BETTER OUR LIVES AND OUR CHILDRENS LIVES WHEN WE KNOW THAT THIS ELECTION IS BASED ON MCCAIN-PALIN PERSONALITY.................

    AND THAT'S WHY I AM VOTING FOR OBAMA BECAUSE BEAUTY BEFORE AGE.

    September 23, 2008 07:48 pm at 7:48 pm |
  21. Ron was a REP now a DEM

    John McCain Out Of Touch

    25 Years as a senator in Arizona and has trouble with Latino voters.
    Unsure about immigration.
    From a state that the sun almost never sets pushes Nuclear power not solar or thermo energy

    September 23, 2008 07:55 pm at 7:55 pm |
  22. petena

    I should be McCains VP choice. I have gone to China, Egypt, Peru, Honduras, Guatemala, El Salvador, Belize, England, Spain, Italy, France, and the Bahamas. Geezzzz, I just realized how much Foreign Policy experience I have. I guess he thought I am over-qualified. LOL

    September 23, 2008 07:57 pm at 7:57 pm |
  23. Sandra

    "Elizabeth September 23rd, 2008 5:12 pm ET

    Note: Latinos are for all the Democratic GIVEAWAYS in America."

    Elizabeth I live in a 99% white community and we have a welfare office with all the democratic GIVEAWAYS. So think before you write your little notes.

    September 23, 2008 07:57 pm at 7:57 pm |
  24. jack NY

    TO THE POSTER WHO SAID VIRGINIA WILL BE BLUE AND MCCAIN SHOULD KNOW SPANISH.

    What on earth is wrong with you?
    McCain is American. He speaks English and to say he should speak Spanish is ridiculous. Why?
    If Mexicans come here – let them speak English.

    Counties all over this country are beginning to declare English their official language....for good reason.

    September 23, 2008 07:58 pm at 7:58 pm |
  25. Roni

    Obama really tries to insult the intelligence of latinos. As a mexican-american female, I will proudly be casting my ballot for McCain!

    When dems got Congress back, Nancy Pelosi and her dems did nothing good! I believe Congress approval rating is less than the Prez.....why the heck should we give the Congress plus the White House to "the most liberal senator"....the country doesn't want to be that far left.

    Famiy values are important, center or to the right with a proven reformer and maverick is what latinos need!!

    September 23, 2008 08:00 pm at 8:00 pm |
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