October 2nd, 2008
12:45 PM ET
5 years ago

Obama takes campaign to the iPhone

Barack Obama's campaign recently launched a new Apple iPhone application.
Barack Obama's campaign recently launched a new Apple iPhone application.

(CNN) - Sen. Barack Obama, who has made his virtual campaign as much of a priority as its real-world counterpart, is making a play for iPhone users.

Over the weekend, the campaign launched a volunteer-developed application that iPhoners can download. "Obama '08", which is free through the Apple.com iTunes store, features several options aimed at supporters and undecided voters.

– The "Call Friends" tab allows users to use their electronic phonebook to call contacts, with top priority given to contacts in local and battleground states. The application tells users no personal data or contacts will be uploaded or stored — though the number of calls made will be “uploaded anonymously."

– The "Get Involved" option gives iPhoners the phone numbers to Obama campaign
headquarters around the country, depending on where the user is located; they can also find out about “Local Events.” Both functions are based on the GPS feature of the phone.

– iPhone users can "Receive Updates" through e-mail and text message alerts.

– "News" features statements put out by the Obama campaign, separated by national and local categories; "Media" features links to YouTube videos put out by the campaign; Users are able to directly watch the video, as well as e-mail it out.

– An "Issue" feature highlights all of Obama's positions, from civil rights to Iraq.

Naturally, like any good campaign tool, the Obama iPhone application comes complete with a fundraising pitch.

At the bottom of the application menu, there's a green "Donate" button. Once clicked, a disclaimer appears: "You are about to dial the Obama for America donation hotline, exiting this application. Contributions are not tax deductible for federal income tax purposes."

And for users who may feel this campaign season will never end, a particularly re-assuring feature pops up right next to the donate button: An election countdown.


Filed under: Candidate Barack Obama
soundoff (270 Responses)
  1. north of 49

    Love the line by Obama "John wants to use a hatchet when a scalpel is needed"

    October 2, 2008 03:04 pm at 3:04 pm |
  2. Ram Riva -- Calexico CA

    Obama' s campaign from day one, has used all the technologies available to get his message across, and to raise funds...
    Keep in mind that he refused to use federal funds, that McCian is using, for his presidential campaign...
    McCain cannot start a PC, he's using negative adds and smoke screens to obtain votes...
    Even the cuban population in Florida is going for Obama now...
    Palin cannot say good morning, without being coached, what kind of a VP candidate is that !...
    Who do you prefer?...
    For us is very simple, the choice is yours...

    October 2, 2008 03:05 pm at 3:05 pm |
  3. Cyrus K.

    Ummm....can I get an iPhone? If not, I am asking McCain for a Blackberry that he invented.

    October 2, 2008 03:06 pm at 3:06 pm |
  4. Gerardo

    Hey!!!! way to go, Barack Obama ,that is what am talking obout !!!!

    October 2, 2008 03:07 pm at 3:07 pm |
  5. Ndyukwe

    Obama continues to inspire future politicians with his 21st century style of politiciking that is so novel and effective. This is just one of the many ways young folks like me (who for obvious reasons, are more in tune with current developments) are swaying to Obama.
    Everybody likes excitement, excitement of the 21st century. McCain is just dull, even if he has integrity. He is just so dull and this isnt inspiring!!!!

    October 2, 2008 03:07 pm at 3:07 pm |
  6. Soba, Clifton, NJ

    Now, this is what you call a MAVERICK!!

    October 2, 2008 03:07 pm at 3:07 pm |
  7. Lee

    This is yet another sign of leadership/looking toward the future that the USA needs right now.

    And I really have enjoyed how the Obama rejecters have used this forum to show how closed minded they really are. What's McCane doing? Talking about stuff that happened 20 years ago. We need change, not rhetoric and fluffy Palin statements that have nothing to do with the issues.

    The first debate should have shown us all one very important thing: Obama is a leader. McCain can't even look him in the eye. THAT is shady.

    October 2, 2008 03:08 pm at 3:08 pm |
  8. John

    @ Greg

    What a loser.....doesn't even understand that we need a president who would take us ahead not like McShame and Barbie Doll Palin who would push this country back in the 80's

    Well if you feel that Obama is socialist...think again...Rep dimwitt president McBush ran the country like Hitler.

    October 2, 2008 03:08 pm at 3:08 pm |
  9. Christopher M, Louisville

    Meanwhile, the McCain headquarters just upgraded to a suite of fancy new rotary phones!

    October 2, 2008 03:08 pm at 3:08 pm |
  10. Cathy

    I will now love my iPhone even more!!!!

    October 2, 2008 03:10 pm at 3:10 pm |
  11. Soba, Clifton, NJ

    dave g, Mn October 2nd, 2008 2:42 pm ET

    Obama can use all the technology that he wants…it doesn't change the fact that he is not leading and has not led.
    ______________________________________

    He is Leading..Just look at the polls :-)

    October 2, 2008 03:10 pm at 3:10 pm |
  12. LB

    Debbie, Homeless people have just as much right to vote as you do! Just because they have no place to live does not mean they should not be allowed to vote. Just pray that the same thing doesn't happen to you and your family.

    October 2, 2008 03:10 pm at 3:10 pm |
  13. Brandon

    Will this work on McCain's jitterbug?

    October 2, 2008 03:11 pm at 3:11 pm |
  14. You do the Math

    How many Six-packs will it take for the comments of Sarah Palin to sense?

    October 2, 2008 03:12 pm at 3:12 pm |
  15. Maggie VT

    McCain can't even do a fact check by the looks. If he could or his campaign could they wouldn't be putting all those lies out there.

    Sounds like a lot of whinners here. Gramm here????

    October 2, 2008 03:12 pm at 3:12 pm |
  16. Victor from MI

    Kudos to Obama for using technology. Boo to McCain for using antiquated techniques.

    October 2, 2008 03:12 pm at 3:12 pm |
  17. John

    @ Jay

    Another clueless Right wing nut case...lol

    October 2, 2008 03:12 pm at 3:12 pm |
  18. JDC // Ohio

    Get ready for Jimmy Carter II. Obama is inexperienced and incompetent. BUT, all socialists are.

    October 2, 2008 03:13 pm at 3:13 pm |
  19. Jay in MA

    Is it just me or did the little kids singing about Obama look like something straight out of North Korea?

    October 2, 2008 03:13 pm at 3:13 pm |
  20. rm

    I know that all of you McCain/Palin supporters close your doors at night and cry yourselves to sleep at night. But please stop taking it out on us just because we support winners.

    October 2, 2008 03:14 pm at 3:14 pm |
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