October 2nd, 2008
12:45 PM ET
5 years ago

Obama takes campaign to the iPhone

Barack Obama's campaign recently launched a new Apple iPhone application.
Barack Obama's campaign recently launched a new Apple iPhone application.

(CNN) - Sen. Barack Obama, who has made his virtual campaign as much of a priority as its real-world counterpart, is making a play for iPhone users.

Over the weekend, the campaign launched a volunteer-developed application that iPhoners can download. "Obama '08", which is free through the Apple.com iTunes store, features several options aimed at supporters and undecided voters.

– The "Call Friends" tab allows users to use their electronic phonebook to call contacts, with top priority given to contacts in local and battleground states. The application tells users no personal data or contacts will be uploaded or stored — though the number of calls made will be “uploaded anonymously."

– The "Get Involved" option gives iPhoners the phone numbers to Obama campaign
headquarters around the country, depending on where the user is located; they can also find out about “Local Events.” Both functions are based on the GPS feature of the phone.

– iPhone users can "Receive Updates" through e-mail and text message alerts.

– "News" features statements put out by the Obama campaign, separated by national and local categories; "Media" features links to YouTube videos put out by the campaign; Users are able to directly watch the video, as well as e-mail it out.

– An "Issue" feature highlights all of Obama's positions, from civil rights to Iraq.

Naturally, like any good campaign tool, the Obama iPhone application comes complete with a fundraising pitch.

At the bottom of the application menu, there's a green "Donate" button. Once clicked, a disclaimer appears: "You are about to dial the Obama for America donation hotline, exiting this application. Contributions are not tax deductible for federal income tax purposes."

And for users who may feel this campaign season will never end, a particularly re-assuring feature pops up right next to the donate button: An election countdown.


Filed under: Candidate Barack Obama
soundoff (270 Responses)
  1. Roland

    Palin, "Well I have a phone too." Obama's campaign – through the primaries and now, have exhibited a superior ground game, a stellar grasp of new technology, and a phenomenal ability to keep the ball moving forward. If he governs the way he runs . . . America's best days really are still ahead!

    October 2, 2008 01:54 pm at 1:54 pm |
  2. TESAP;SAVANNAH GA

    :)

    OH WAIT...DIDN'T MCCAIN INVENT THAT OR WAS IT THE LIGHTBULB??????

    October 2, 2008 01:54 pm at 1:54 pm |
  3. Rachel

    SWEET!!!! I'm going to add it to my phone today!

    October 2, 2008 01:54 pm at 1:54 pm |
  4. herbie

    woopdie doo ?!!

    October 2, 2008 01:55 pm at 1:55 pm |
  5. Maggie

    This man is the best of the best.

    October 2, 2008 01:55 pm at 1:55 pm |
  6. Matt

    I can't wait to here about how unfair this is from Mr. Magoo and Caribou Barbie.

    October 2, 2008 01:55 pm at 1:55 pm |
  7. Rick GA

    A 2008 a campaign...McCain should take note...

    October 2, 2008 01:55 pm at 1:55 pm |
  8. Greg, NY

    Meanwhile McCain's team is still developing their 8-track virtual campaign. They hope to finish it by the end of the century.

    October 2, 2008 01:56 pm at 1:56 pm |
  9. women4obama

    Does McCain know what an IPhone is????

    October 2, 2008 01:56 pm at 1:56 pm |
  10. Patrick Henry

    Close–Feature–disconnects you from this rampant left wing crap and you can actually use your phone as a phone.

    October 2, 2008 01:56 pm at 1:56 pm |
  11. readit

    google obama npd

    October 2, 2008 01:56 pm at 1:56 pm |
  12. maxine

    this is why I am voting Obama/Biden 08

    October 2, 2008 01:58 pm at 1:58 pm |
  13. Nick - Arlington, VA

    Its the ground game...its how he beat clinton and it is how he will dominate mccain.

    October 2, 2008 01:58 pm at 1:58 pm |
  14. Maria - WA

    GO Obama!!! See you in the White House! :)

    October 2, 2008 01:58 pm at 1:58 pm |
  15. Beverly Davis

    Obama is wise, McCain is lame

    October 2, 2008 01:58 pm at 1:58 pm |
  16. Bruce

    grandpa is still trying to figure out why the phone does not have a cord or a rotary dial.

    October 2, 2008 01:58 pm at 1:58 pm |
  17. Phil Thompson

    All I can say is wow, he is really revolutionizing they way you run a campaign. Unbelievable.

    October 2, 2008 01:58 pm at 1:58 pm |
  18. Techno Man

    See....there is a time for change. Sen. Obama has the brains to keep up with technology and communicate with everyone. Campaigning through phone service! Sen. McCain do you own a cell phone? The retirement home is trying to reach you.

    October 2, 2008 01:59 pm at 1:59 pm |
  19. ALLAN USA

    Obama is fraud and no good for AMERICA. Wake up America.

    October 2, 2008 01:59 pm at 1:59 pm |
  20. Dee, ATL

    This what I've always admired about his campaign. Always ahead in the technology world.

    At least McCain invented something right???

    October 2, 2008 01:59 pm at 1:59 pm |
  21. MCLies

    The IPHONE has more computing power than both Palin ad McCains BRAINS!

    October 2, 2008 02:00 pm at 2:00 pm |
  22. Justin, ny

    So, here we have a candidate in Obama who looks to the FUTURE, and another candidate in McCain who is stuck in the past...

    seems like a pretty logical choice to me.

    obama/biden – securing the FUTURE of america.

    October 2, 2008 02:00 pm at 2:00 pm |
  23. Biff

    Obama ALSO just bought a Dish Network Channel for the duration of the campaign...

    Sheer GENIUS...

    take THAT, Fixed-news.

    October 2, 2008 02:00 pm at 2:00 pm |
  24. JR

    Obama’s Draws More than 200,000 in Berlin
    by Bonney Kapp
    The estimates for Obama’s Berlin speech ranged from the tens of thousands to 1,000,000. Today the candidate said he doubted he’d get a million and laughed at the idea of 500,000, but he did draw an impressive 200,000 – the biggest campaign event of his political career.

    The enormous crowd, many waving American flags, stretched down the street leading from Victory Column in Tiergarten Park, all the way to the Brandenburg Gate that was once a point of entry between East and West Berlin.

    The campaign was clear that this was not a political rally. As Obama described it, “The people in the crowd aren’t voters, so in that sense it’s not designed to get them to the polls…Hopefully it will be viewed as a substantive articulation of the relationship I’d like to see between the US and Europe.

..I’m hoping to communicate across the Atlantic about the relationship and how we can build on it.
”

    Previously, the candidate’s largest rally was in Portland, Oregon, where more than 70,000 showed up to hear the Illinois senator.

    October 2, 2008 02:01 pm at 2:01 pm |
  25. Greg

    McCain will try something like this next week. He's always one week behind Obama when it comes to good ideas.

    October 2, 2008 02:02 pm at 2:02 pm |
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