October 2nd, 2008
12:45 PM ET
9 years ago

Obama takes campaign to the iPhone

Barack Obama's campaign recently launched a new Apple iPhone application.

Barack Obama's campaign recently launched a new Apple iPhone application.

(CNN) - Sen. Barack Obama, who has made his virtual campaign as much of a priority as its real-world counterpart, is making a play for iPhone users.

Over the weekend, the campaign launched a volunteer-developed application that iPhoners can download. "Obama '08", which is free through the Apple.com iTunes store, features several options aimed at supporters and undecided voters.

- The "Call Friends" tab allows users to use their electronic phonebook to call contacts, with top priority given to contacts in local and battleground states. The application tells users no personal data or contacts will be uploaded or stored — though the number of calls made will be “uploaded anonymously."

- The "Get Involved" option gives iPhoners the phone numbers to Obama campaign
headquarters around the country, depending on where the user is located; they can also find out about “Local Events.” Both functions are based on the GPS feature of the phone.

- iPhone users can "Receive Updates" through e-mail and text message alerts.

- "News" features statements put out by the Obama campaign, separated by national and local categories; "Media" features links to YouTube videos put out by the campaign; Users are able to directly watch the video, as well as e-mail it out.

- An "Issue" feature highlights all of Obama's positions, from civil rights to Iraq.

Naturally, like any good campaign tool, the Obama iPhone application comes complete with a fundraising pitch.

At the bottom of the application menu, there's a green "Donate" button. Once clicked, a disclaimer appears: "You are about to dial the Obama for America donation hotline, exiting this application. Contributions are not tax deductible for federal income tax purposes."

And for users who may feel this campaign season will never end, a particularly re-assuring feature pops up right next to the donate button: An election countdown.

Filed under: Candidate Barack Obama
soundoff (270 Responses)
  1. Latina for Obama (nj)


    I love getting their text messages...the campaign keeps me informed and I like it!

    October 2, 2008 02:02 pm at 2:02 pm |
  2. Kevin

    I think I am going to e-mail this news to John McCain.


    October 2, 2008 02:02 pm at 2:02 pm |
  3. Obama- Next Stop.. White House

    Campaign runs like WELL OILED MACHINE.

    McClown the Party Is Over!!

    Barack Your Vote!!!

    October 2, 2008 02:02 pm at 2:02 pm |
  4. north of 49

    How Twenty First Century!
    This is our new leader.

    October 2, 2008 02:02 pm at 2:02 pm |
  5. Coop182

    Outstanding! Kudos to Obama for using existing technology (you see, Senator McCain, an iPhone is a means for communicating with others who aren't standing right next to you. For example, if you want to blame someone for your screwups, you can use this device to call others and cry about life not being fair, and maybe get a ride back to one of your 9 houses in one of your 13 cars) to reach out and get the voters more involved and in touch!

    I'd vote for this man twice if I could.

    October 2, 2008 02:02 pm at 2:02 pm |
  6. Shockey

    This great. When Obama become President all the IPhone users will get the information the same time the news will. A way to stay ahead of the game.

    October 2, 2008 02:02 pm at 2:02 pm |
  7. mitch

    candidate of the future strikes again! go barack!

    October 2, 2008 02:02 pm at 2:02 pm |
  8. Barney

    Wow – Obama for our future

    McCain for Viet Nam war

    October 2, 2008 02:03 pm at 2:03 pm |
  9. Julia

    Sweet I just put in on my iphone!

    October 2, 2008 02:03 pm at 2:03 pm |
  10. eva papazickos

    McCain's pep talk of "Palin will do fine tonight" is the same pep talk given to students who enter a game, are ready to take a test, etc. That's what people say to give confidence and encouragement-let's see if that works with Palin tonight. I wouldn't hold my breath!! I am a registered Republican

    October 2, 2008 02:04 pm at 2:04 pm |
  11. sue

    Whether you support Obama or not, you have to admit the campaign is smart as to how they are using technology during this election. All candidates should take note for now and future elections. Utilizing technology like this during campaigns really is crucial in reaching out to the younger voters (and younger unregistered voters to encourage them to register).

    October 2, 2008 02:05 pm at 2:05 pm |
  12. Independent, white female !

    And that is why we need Obama in the white house. He is creative, full of new ideas, competitive and that is what Ameirca's economy needs. We need someone who will go outside the box(washington) and do things like a really great CEO would for today's company. That is how we switch over to clean energy, that is how we take Washington out of the lobbyists hands and into the people of America's hands, that is how we switch from the failing healthcare system to the wellness and healthcare for all system, this is how we go from big bucks for big business to big bucks for small business. He is brilliant, he knows how to surround himself with winners and knows how to run a campaign like no one ever has. I cannot wait till this man is our president!

    October 2, 2008 02:05 pm at 2:05 pm |
  13. afra

    This is (real) change we can feel. Go barak/biden.

    October 2, 2008 02:06 pm at 2:06 pm |
  14. Kevin Leo (Jonesboro, GA)

    That's okay...McCain is offer that new fangled rotary phone for their supporters. That is a big step up from the can and wire telephone system they were giving away last week!

    October 2, 2008 02:06 pm at 2:06 pm |
  15. John

    President Obama could think of the iphone,Broadband,science and technology and Senator Mcshame cannot even handle a computer...That's a good news for America to know our president (Senator Obama) is at least living in the 21st century.

    President Obama all the way.....

    October 2, 2008 02:06 pm at 2:06 pm |
  16. Dutch-VA

    Did I mention Michelle Obama called me yesterday. Although it was an automated phone call, it made me feel special and part of a movement. I can't wait to see Sen. Obama in Newport News, VA on Saturday. Virginia will be BLUE!!!

    October 2, 2008 02:07 pm at 2:07 pm |
  17. mama4obama

    Obama and his campaign team are brilliant! He has continually shown how he can manage and excute effective communication with the American people.

    John McCain cannot even send an fricking email!

    Out with the VERY OLD and in with the new. Obama is the man!

    October 2, 2008 02:07 pm at 2:07 pm |
  18. Obama- Next Stop.. White House

    Allan & Herbie......SHUT UP!!

    I know, life isn't fair.... PS.. It's not too late for you to join Barack & Us in the celebration
    I know it pains you........... BUT DO THE RIGHT THING &


    October 2, 2008 02:07 pm at 2:07 pm |
  19. Donna

    Did McCain create the iPhone too?


    October 2, 2008 02:08 pm at 2:08 pm |
  20. Chris Danehower

    This is a real smart way to get the youth vote out.

    October 2, 2008 02:08 pm at 2:08 pm |
  21. fixthebroken


    I think your statement is fraudulent, and, even more sad, ignorant. Good luck working on fixing that problem of yours!

    October 2, 2008 02:09 pm at 2:09 pm |
  22. Steve

    Brillant and shows that Senator Obama is a modern day leader.

    October 2, 2008 02:09 pm at 2:09 pm |
  23. Chris


    October 2, 2008 02:10 pm at 2:10 pm |
  24. Glenn; North Carolina

    This kind of technological saavy is exactly how Sen. Obama is going to win. His skills are not only true, but multifaceted.

    October 2, 2008 02:10 pm at 2:10 pm |
  25. tulsa

    This is BRILLIANT.
    It shows the grasp of technology that our next leader will need. Unlike McCain who has admitted that he doesn't use e-mail.
    And don't even try to say he can't use his arms to type...... People WITHOUT arms use e-mail.
    The Republican ticket will use ANY deception, ANY attack, ANY slimy inuendo to get themselves into office.
    Here's a note to John McCain;

    October 2, 2008 02:11 pm at 2:11 pm |
1 2 3 4 5 6 7 8 9 10 11