October 2nd, 2008
12:45 PM ET
5 years ago

Obama takes campaign to the iPhone

Barack Obama's campaign recently launched a new Apple iPhone application.
Barack Obama's campaign recently launched a new Apple iPhone application.

(CNN) - Sen. Barack Obama, who has made his virtual campaign as much of a priority as its real-world counterpart, is making a play for iPhone users.

Over the weekend, the campaign launched a volunteer-developed application that iPhoners can download. "Obama '08", which is free through the Apple.com iTunes store, features several options aimed at supporters and undecided voters.

– The "Call Friends" tab allows users to use their electronic phonebook to call contacts, with top priority given to contacts in local and battleground states. The application tells users no personal data or contacts will be uploaded or stored — though the number of calls made will be “uploaded anonymously."

– The "Get Involved" option gives iPhoners the phone numbers to Obama campaign
headquarters around the country, depending on where the user is located; they can also find out about “Local Events.” Both functions are based on the GPS feature of the phone.

– iPhone users can "Receive Updates" through e-mail and text message alerts.

– "News" features statements put out by the Obama campaign, separated by national and local categories; "Media" features links to YouTube videos put out by the campaign; Users are able to directly watch the video, as well as e-mail it out.

– An "Issue" feature highlights all of Obama's positions, from civil rights to Iraq.

Naturally, like any good campaign tool, the Obama iPhone application comes complete with a fundraising pitch.

At the bottom of the application menu, there's a green "Donate" button. Once clicked, a disclaimer appears: "You are about to dial the Obama for America donation hotline, exiting this application. Contributions are not tax deductible for federal income tax purposes."

And for users who may feel this campaign season will never end, a particularly re-assuring feature pops up right next to the donate button: An election countdown.


Filed under: Candidate Barack Obama
soundoff (270 Responses)
  1. susie

    Obama has turned this race into a popularity contest, instead of who is ready to lead the nation.

    October 2, 2008 02:11 pm at 2:11 pm |
  2. Sabato

    McCain did the most unpardonable mistake on earth by picking Sarah Palin as her VP candidate and will have to pay dearly for it by losing the election and of course he deserves to loose because it will be continuation of George Bush who is John McCain's best friend and adviser.

    October 2, 2008 02:11 pm at 2:11 pm |
  3. railaobama

    This is the best campaigning ever run by a brilliant team , Jonn McBussPalna should rest in peace!!!

    October 2, 2008 02:12 pm at 2:12 pm |
  4. Sue

    Obama plans to govern electronically; you know, call in when Congress needs him, talk with citizens by EMail or IPhone, never eye-to-eye. You will regret ever hearing about this man.

    October 2, 2008 02:12 pm at 2:12 pm |
  5. Lourdes

    I'm so tired of hearing pundits tell us that style is more important than substance. As Americans, we need to aspire for better than that. Style may appeal to us on a warm and fuzzy level, but SUBSTANCE is what it truly takes to lead our country. It may be more complicated to think about, but we're Americans...we should be willing and able to take on the challenge of unpacking the issues that affect us and how the candidate's positions are going to affect the policy surrounding those issues. Is it really too much to ask for Americans to watch tonight's debates for something other than Palin's "glittering personality" and Biden's "gaffes"?

    WE NEED TO DO BETTER AS A COUNTRY!

    CNN – please post me

    October 2, 2008 02:13 pm at 2:13 pm |
  6. Genny

    THIS is how Obama is going to win the election. Think of all the voters who are receiving this information, but not being polled due to only having a cell phone number.

    Obama is in touch with TODAY!!!

    Obama/Biden '08

    October 2, 2008 02:13 pm at 2:13 pm |
  7. Adrian Veidt

    Great example of how the Obama campaign is so much more in touch with modern life and so much more willing to try new and innovative things than the same-old, same-old McCain campaign.

    October 2, 2008 02:13 pm at 2:13 pm |
  8. Glenn in California

    Shame on you Obama!!

    After all, McLame invented the iPhone, and the Blackberry, and many other technological marvels. How dare you steal his inventions for your own selfish use.

    I think Caribou Barbie's seen an iPhone once, so she's an expert at that too.

    Let's just end the misery. November 4th can't come soon enough now.

    Just say NO to Bush 44.

    October 2, 2008 02:13 pm at 2:13 pm |
  9. McCain is a Filthy Liar

    McCain supporters are either Morons or Racists or Both. Which are you?

    October 2, 2008 02:13 pm at 2:13 pm |
  10. jacky

    He is using technology created by McCain. Isn't McCain the creator of the BLACKBERRY like Bush created the GOOGLE.

    Think about it!

    October 2, 2008 02:13 pm at 2:13 pm |
  11. AA

    Cool.

    Can't wait until McCain says that by doing this it shows how out of touch BO is, and that he helped invent cell phones, and how he did this because he is in the pocket of big Apple. Oh, and that he suspended his cell service to go to Washington that day.

    Peace.

    October 2, 2008 02:15 pm at 2:15 pm |
  12. Ted

    'Life isn't fair'. McCain can't even think of using i-phone for his campaign. That's not fair Barrack, common!

    Obama/Biden '08

    October 2, 2008 02:15 pm at 2:15 pm |
  13. Jude

    Wow...pretty smart! Somebody's smart on that campaign.

    October 2, 2008 02:16 pm at 2:16 pm |
  14. SARAH SIMPLETON CAN NOW USE HER "LIFELINE"!

    Just as soon as the bobble head figures out how to turn it on!

    October 2, 2008 02:16 pm at 2:16 pm |
  15. Nicqui

    Talk about innovative ideas. Yea Team!

    There will be a press release shortly about how Obama is taking advantage of the youth in our voting generation. (blah blah blah)

    Bet Palin can't fumble an answer about how he and his camp did this one...

    Obama 2008!

    October 2, 2008 02:16 pm at 2:16 pm |
  16. BRIDGE & ROAD TO NOWHERE

    ANOTHER EXAMPLE OF AN EXECUTIVE TAKING CONTROL OF HIS EMPLOYEES.

    OBAMA WITH THE HELP OF A AWESOME STAFF AND RUN THE "BEST CAMPAIGN" IN HISTORY.

    NOV 4TH
    AND THEN ON TO
    DC JAN 20TH

    October 2, 2008 02:16 pm at 2:16 pm |
  17. McCain Campaign: Buzz OFF!!!!

    Great...smart way of reaching voters unlike the McCain Campaign, what a waste of time and $$$$$...LOSERS!

    Keep up the good work to all the Democratic Advisors, Campaign Managers and Volunteers...

    October 2, 2008 02:16 pm at 2:16 pm |
  18. Hannah, VT

    Once again, he will be the president with all the new ideas–NOT MCCAIN/FAILIN

    Obama/Biden

    October 2, 2008 02:16 pm at 2:16 pm |
  19. mark from NY

    this is the revolution of the new generation against the O.B.N ( Old Boy Nertwork

    October 2, 2008 02:16 pm at 2:16 pm |
  20. no mcBush

    ----the way sen.obama has run his campaing truly shows how he will run our beautiful nation.

    we love President Obama .

    October 2, 2008 02:17 pm at 2:17 pm |
  21. Scott L

    Doesn't this go against Apple's TOS?

    October 2, 2008 02:17 pm at 2:17 pm |
  22. banderson

    I would ask everyone to get the word out about the issues. Make sure everyone knows that Senator McCain is against a woman's right to choose, he is against a woman's right to equal pay and he wants to put your hard earned social security benefits in the stock market. For all the low income wage Republicans out there, be careful what you wish for.

    October 2, 2008 02:17 pm at 2:17 pm |
  23. welcome to the 21st century of politics

    Like him or not the way this man has to be considered one of the genuises of the political landscape. Hate him for his ideology, hate him for his race, hate him for his upbringring and background but there is no way you can diminish the brilliance of how he has handled his campaign.

    October 2, 2008 02:18 pm at 2:18 pm |
  24. ANGIE

    NOW THATS A 21ST CENTURY PRESIDENT! WOW IM IMPRESSED!

    October 2, 2008 02:18 pm at 2:18 pm |
  25. Sandeep

    Go Obama go.
    Watch all republicans, MCcain-Palin lose this election by a landslide.

    Obama 08

    October 2, 2008 02:18 pm at 2:18 pm |
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