October 2nd, 2008
12:45 PM ET
5 years ago

Obama takes campaign to the iPhone

Barack Obama's campaign recently launched a new Apple iPhone application.
Barack Obama's campaign recently launched a new Apple iPhone application.

(CNN) - Sen. Barack Obama, who has made his virtual campaign as much of a priority as its real-world counterpart, is making a play for iPhone users.

Over the weekend, the campaign launched a volunteer-developed application that iPhoners can download. "Obama '08", which is free through the Apple.com iTunes store, features several options aimed at supporters and undecided voters.

– The "Call Friends" tab allows users to use their electronic phonebook to call contacts, with top priority given to contacts in local and battleground states. The application tells users no personal data or contacts will be uploaded or stored — though the number of calls made will be “uploaded anonymously."

– The "Get Involved" option gives iPhoners the phone numbers to Obama campaign
headquarters around the country, depending on where the user is located; they can also find out about “Local Events.” Both functions are based on the GPS feature of the phone.

– iPhone users can "Receive Updates" through e-mail and text message alerts.

– "News" features statements put out by the Obama campaign, separated by national and local categories; "Media" features links to YouTube videos put out by the campaign; Users are able to directly watch the video, as well as e-mail it out.

– An "Issue" feature highlights all of Obama's positions, from civil rights to Iraq.

Naturally, like any good campaign tool, the Obama iPhone application comes complete with a fundraising pitch.

At the bottom of the application menu, there's a green "Donate" button. Once clicked, a disclaimer appears: "You are about to dial the Obama for America donation hotline, exiting this application. Contributions are not tax deductible for federal income tax purposes."

And for users who may feel this campaign season will never end, a particularly re-assuring feature pops up right next to the donate button: An election countdown.


Filed under: Candidate Barack Obama
soundoff (270 Responses)
  1. tedious898

    herbie said October 2nd, 2008 1:55 pm ET

    woopdie doo ?!!
    ********************

    Is this the extent of your vocabulary? Ok....Sarah Palin is definitely your candidate.

    October 2, 2008 02:27 pm at 2:27 pm |
  2. John

    I am waiting for McShame and his campaign to copy this idea ...and then blame Senator Obama to steal their ideas....

    October 2, 2008 02:27 pm at 2:27 pm |
  3. YINKA LAWAL

    McCain will come out with McCainberry.

    October 2, 2008 02:27 pm at 2:27 pm |
  4. Independent for Obama-Biden

    HAHAHAHAHA!!! Take that McBush and Moosekiller. This is a smart move. Seriously McCain, go to your resort or whatever it is and retire. You are lying, conniving and senseless old man. Way to go Obama. :-)

    October 2, 2008 02:27 pm at 2:27 pm |
  5. Candy West Virginia

    Hey Obama supporters – have you noticed that fewer and fewer conservs, far right wing nuts are posting? And I believe I know why – it is hard to support something when you know it is downright WRONG! So the few that do post now, talk no facts or sound talking points just 'Obama is a muslim' crap.

    October 2, 2008 02:27 pm at 2:27 pm |
  6. lol election

    Pay attention folks

    this is why the obama campaign is so effective. they take advantage of this new technology. being 21st century is how his campaign saves money and becomes the most effective. With this guy in office he will modernize the inner workings of government.

    Other campaigns just dont get it "especially republican ones"

    Email?
    text messaging?
    automated calls?
    myspace/facebook?
    a decent website?
    youtube?

    All these things are alien to the republicans

    October 2, 2008 02:28 pm at 2:28 pm |
  7. Independent voter

    I am voting for McCain, but I must give the Obama camp credit for thinking outside of the box and putting together a great campagin.
    The usage of iphones are a great way for young voters to stay involved. I don't like the guy, but I definitely give him credit.
    Kudos to the Obama Camp.

    October 2, 2008 02:28 pm at 2:28 pm |
  8. Bots

    I don't think Obama or Biden are dumb or ignorant. But I think anybody who believes they're the best to lead this country is both dumb and ignorant. Most of the reading I've seen seems to indicate that democrats would seriously vote for a democrat even if they thought that person was not the right person for the job. "Lifelong democrat." What is that? Dumb AND Ignorant!

    October 2, 2008 02:28 pm at 2:28 pm |
  9. helen

    Life is not fair. Poor senator McNasty.

    October 2, 2008 02:28 pm at 2:28 pm |
  10. Shari, NY

    McCain says “life is not fair”. Is he already conceding? Also doesn’t he think that life has also been very unfair to Sen. Obama who put up heck of a struggle while maintaining his sanity and composure? As regards the topic, Sen. Obama has fresh innovative ideas and this adds to his impressive resume.

    October 2, 2008 02:28 pm at 2:28 pm |
  11. Nick

    I have signed on,
    President Barack Obama in my mind....

    October 2, 2008 02:28 pm at 2:28 pm |
  12. Ben, NH

    McCain has an anger problem, and he shouldn't be anywhere near the nuclear codes.

    America wake up, the way he talks to reporters and dismisses Barack is how he'll talk to us and dismiss us.

    Wake up, it's not too late.

    Obama/Biden 08

    October 2, 2008 02:29 pm at 2:29 pm |
  13. tigerakabj

    Uh huh. Am I able to vote for Obama again? I mean seriously, this guy is a winner who surrounds himself with winners. He is very astute, has tons of new ideas, and has the unmatched leadership to take us out of this crisis.

    McCain will no doubt try and come up with something like this 4 days from now and claim he did it first like he has everything else. Ugh.

    Obama/Biden 2008/2012.

    October 2, 2008 02:29 pm at 2:29 pm |
  14. Rob

    This is the man na dthe team the U>S>A> needs to get us out of the hole the GOP put us all in.

    October 2, 2008 02:29 pm at 2:29 pm |
  15. Rob Kole

    Didn't realize using an $300 toy made you a better president.

    Media savy move yes.

    Better insight into how Obama will be president? no

    October 2, 2008 02:29 pm at 2:29 pm |
  16. David Tshil

    This guy is very smart and a very capable leader. He inspires everybody, everywhere. Obama thank you so much for being just you !

    October 2, 2008 02:29 pm at 2:29 pm |
  17. Kuilor2k

    I noticed CNN wont allow people to post about how much they are upset with this bail out vote (We all know it's not a rescue). And I noticed not one single Obama supporter wants to talk about how much Obama (or McCain for that matter) sold us down the river for 805 Billion (yes that's with a big B). Go Obama and loose your shirts to the government of higher taxes, less services, and one big money grab for any bank that wants to hose you for a free ride.

    And anyone that says Obama is not the same old Politician is Blind, Deaf and Dumb.

    October 2, 2008 02:29 pm at 2:29 pm |
  18. Great Idea

    Great Idea........Obama and Joe Biden are always on the game. Good way to get and keep younger voters.

    October 2, 2008 02:30 pm at 2:30 pm |
  19. FL Voter

    Obama represents the future, while McCain represents too much of the past.

    Eight is enough.

    Obama/Biden '08

    October 2, 2008 02:30 pm at 2:30 pm |
  20. Lawrence

    YOUR BIASED CNN !!!!!!!!! JOHN McCAIN GOT NO PRESS WHEN HE ROLLED OUT THE ABACUS LAST WEEK! LIFE ISN'T FAIR !

    October 2, 2008 02:31 pm at 2:31 pm |
  21. Shawn - GA

    Anyone else think it is very funny that Obama now plays country music at his events? I think it is VERY funny

    October 2, 2008 02:31 pm at 2:31 pm |
  22. Sol

    McCain also tried to release something for the iPhone. Unfortunately Apple rejected it because McCain insisted his 'application' use carrier pigeons to land on your phone and spread his campaign messages.

    Obama/Biden 08

    October 2, 2008 02:31 pm at 2:31 pm |
  23. Central Scruitinizer

    McCain will copy this tactic in 3....2....1....

    October 2, 2008 02:31 pm at 2:31 pm |
  24. Noah

    Wow, Obama is using the iPhone. Impressive. Maybe he will discover emails. With his amazing grasp of technology you would think that Fortune Magazine would name him the Most Tech-Savvy Senator in America. But that title was actually given to John McCain. So, for all of you liberal liars who said John McCain does not know how to use a computer, I think I will trust Fortune's opinion over yours

    October 2, 2008 02:31 pm at 2:31 pm |
  25. facts are facts

    Tomorrow's ad from McCain............Obama is unfair he using technology I've never heard of.

    October 2, 2008 02:32 pm at 2:32 pm |
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