October 2nd, 2008
12:45 PM ET
9 years ago

Obama takes campaign to the iPhone

Barack Obama's campaign recently launched a new Apple iPhone application.

Barack Obama's campaign recently launched a new Apple iPhone application.

(CNN) - Sen. Barack Obama, who has made his virtual campaign as much of a priority as its real-world counterpart, is making a play for iPhone users.

Over the weekend, the campaign launched a volunteer-developed application that iPhoners can download. "Obama '08", which is free through the Apple.com iTunes store, features several options aimed at supporters and undecided voters.

- The "Call Friends" tab allows users to use their electronic phonebook to call contacts, with top priority given to contacts in local and battleground states. The application tells users no personal data or contacts will be uploaded or stored — though the number of calls made will be “uploaded anonymously."

- The "Get Involved" option gives iPhoners the phone numbers to Obama campaign
headquarters around the country, depending on where the user is located; they can also find out about “Local Events.” Both functions are based on the GPS feature of the phone.

- iPhone users can "Receive Updates" through e-mail and text message alerts.

- "News" features statements put out by the Obama campaign, separated by national and local categories; "Media" features links to YouTube videos put out by the campaign; Users are able to directly watch the video, as well as e-mail it out.

- An "Issue" feature highlights all of Obama's positions, from civil rights to Iraq.

Naturally, like any good campaign tool, the Obama iPhone application comes complete with a fundraising pitch.

At the bottom of the application menu, there's a green "Donate" button. Once clicked, a disclaimer appears: "You are about to dial the Obama for America donation hotline, exiting this application. Contributions are not tax deductible for federal income tax purposes."

And for users who may feel this campaign season will never end, a particularly re-assuring feature pops up right next to the donate button: An election countdown.

Filed under: Candidate Barack Obama
soundoff (270 Responses)
  1. Rick

    C'mon, really. Democrats are too stupid to figure out an iPhone.

    October 2, 2008 02:40 pm at 2:40 pm |
  2. Can U Match this McCain

    Is John McCain............STILL WHINNING about how life is not fair?
    I guess it is time to "Suspend" the campaign again. It's time for his OLD man to take a nap and take his Wasillia Moose Mama with him.

    October 2, 2008 02:40 pm at 2:40 pm |
  3. Politics are funny

    lol I support Obama and all, but seriously...This is news?

    October 2, 2008 02:40 pm at 2:40 pm |
  4. wahhhhhhhh

    GOP babies: the reason why there is so many pro-Obama comments in here, is because his supporters are more prominent.

    Grow up, CNN is not approving the comments because most are pro-Obama... most are.

    AZ resident for Obama – who's family is strong GOP whom are all voting for Obama too.

    October 2, 2008 02:41 pm at 2:41 pm |
  5. I-Phone This Barack

    52 million people tuned into the Obama-McCain presidential debate last week.

    75-100 million are expected to listen to the VP debate tonight. Did any of you realize that Joe Biden was so popular????? Joe's popularity is a real bonus for Obama. The country is really pumped to hear him tonight.

    October 2, 2008 02:41 pm at 2:41 pm |
  6. Brian

    Technologically speaking this is very impressive of the Obama campaign. I will now wait for the McCain campaign to tell us that McCain had a hand in the invention of the iPhone and iTunes.

    October 2, 2008 02:41 pm at 2:41 pm |
  7. tulsa

    New ideas, ones that WORK.
    New outlook on relations with our allies...... form consensus, not division.
    Thoughtful, respectful and in tune with the 21st century.

    This is why Senator Obama should be elected.

    October 2, 2008 02:41 pm at 2:41 pm |
  8. Oppose Zig Zag Express

    Good Gracious!!!

    We can see a bright future into the 21st century.

    McCain you are stuck in the mud!!

    October 2, 2008 02:42 pm at 2:42 pm |
  9. Corkey Buchek

    I like very much this idea

    October 2, 2008 02:42 pm at 2:42 pm |
  10. NJ DEM


    An excellent idea from the Obama camp. He definitely has the ideas that this country needs for our next President.

    If Sarah is V-P or President, then she will try to convince most Americans that moose is better to eat. No way in H#!!, that I will eat a moose burger, moose spaghetti, moose lasagna.

    October 2, 2008 02:42 pm at 2:42 pm |
  11. dave g, Mn

    Obama can use all the technology that he wants...it doesn't change the fact that he is not leading and has not led.

    Neither has McCain. Both are chicken-little running around with the solution of "throwing money at it". We've bailed out how many companies and now they want MORE? Warren Buffett today said that the $700B is too low and that the real bill is much higher.

    Don't be fooled by McBama. They are cut from the same cloth.
    Only Bob Barr has been staunchly against this.

    October 2, 2008 02:42 pm at 2:42 pm |
  12. Scott L

    They need an app that compiles joe Biden's gaffes that the media glosses over because their messiah Obama told them to:

    "you cannot go to a 7-Eleven or a Dunkin' Donuts unless you have a slight Indian accent." – Joe Biden

    October 2, 2008 02:43 pm at 2:43 pm |
  13. Patrick Henry

    If Obama and his liberal gumbaw's are allowed full control.
    We will only be able to text honestly to ourselves. Any other use might land you in prison if its against the government.

    Unite–all who desire freely grown banana's, oranges, and pineapples–against the oppresivnes or ntionliasit

    October 2, 2008 02:43 pm at 2:43 pm |
  14. Disgusted with Haters

    Why is it that every comments section I read on CNN is fully of hateful, spiteful people and comments? Is that really what America is all about? Nobody seems to have any constructive thoughts on how to improve the country on any number of topics, it's just hate-spewing all over the place!!!

    October 2, 2008 02:43 pm at 2:43 pm |
  15. New Way of Thinking

    OBAMA – Young, Fresh, Innovative, New Way of thinking


    October 2, 2008 02:44 pm at 2:44 pm |
  16. Tim

    Waaaaaa!!!!! Hey, Mccain was right. Life isn't fair, he can't use a computer, let alone an Iphone!!! Shame on Obama for using technoligy when McCain is stilll using a chisel and a stone. LOL!!!!!
    Go Obama!!!

    Obama/Biden 08/12!!!!

    October 2, 2008 02:44 pm at 2:44 pm |
  17. Chris

    One more example of a man looking to the future and solving problems in newer, better ways for today. The more I see of Obama, the more I like him. No matter what bitter, shady, dirty trick McShame plays, Obama takes the high road with a focus on a viable solution. Can not wait until I no longer have to listen to McCain's bitter, nasty campaigning.

    October 2, 2008 02:44 pm at 2:44 pm |
  18. Roger Johnson

    Like I said all along. This is just another tool that his TEENAGE FOLLOWERS are going to love. This is a joke to the voter.

    October 2, 2008 02:44 pm at 2:44 pm |
  19. pm

    oh ya well Palin sends messages by mooseback

    October 2, 2008 02:44 pm at 2:44 pm |
  20. ggs

    I think that you have to give Obama credit; he wants to reach the young voters so he has to use their technology.
    I also think that John Mc Cain has to get away from the negative ads; if he really listened to the people like he claims, he would know they do not work and are starting make people angry. People want to know what each candidate will do not just why do not like the other guy.

    October 2, 2008 02:44 pm at 2:44 pm |
  21. voter


    really, you will trust fortune magazine over McCain's word that he does not know how to use e-mail or a computer. wow, a magazine knows better than the candidate himself. anyways, Obama is not only reaching people through the iphone, but also ipods. it is a smart idea because Obama is reaching to most people and they will spread the word. Good move.

    October 2, 2008 02:44 pm at 2:44 pm |
  22. Debbie Joyner

    I'm much more interested in why CNN isn't posting the concerns about early voting in Ohio and blatant voter fraud already taking place. A visit to the liberal blogs shows Obama backers bragging about showing up at parolee offices and shelters to take convicted felons and homeless people with no permanent address or valid ID to vote – How about some real journalism CNN instead of fluff!

    October 2, 2008 02:44 pm at 2:44 pm |
  23. Not Sure

    Can Sarah Palin ---Spell iphone?

    October 2, 2008 02:45 pm at 2:45 pm |
  24. bruno nana

    the man is smart and brilliant

    October 2, 2008 02:45 pm at 2:45 pm |
  25. Obama- Next Stop.. White House

    Barack has the Full Court Press Going now.... It's Own...McClown your up against a Buzzsaw Baby!!!

    Barack Your Vote!!

    October 2, 2008 02:45 pm at 2:45 pm |
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