October 2nd, 2008
12:45 PM ET
9 years ago

Obama takes campaign to the iPhone

Barack Obama's campaign recently launched a new Apple iPhone application.

Barack Obama's campaign recently launched a new Apple iPhone application.

(CNN) - Sen. Barack Obama, who has made his virtual campaign as much of a priority as its real-world counterpart, is making a play for iPhone users.

Over the weekend, the campaign launched a volunteer-developed application that iPhoners can download. "Obama '08", which is free through the Apple.com iTunes store, features several options aimed at supporters and undecided voters.

- The "Call Friends" tab allows users to use their electronic phonebook to call contacts, with top priority given to contacts in local and battleground states. The application tells users no personal data or contacts will be uploaded or stored — though the number of calls made will be “uploaded anonymously."

- The "Get Involved" option gives iPhoners the phone numbers to Obama campaign
headquarters around the country, depending on where the user is located; they can also find out about “Local Events.” Both functions are based on the GPS feature of the phone.

- iPhone users can "Receive Updates" through e-mail and text message alerts.

- "News" features statements put out by the Obama campaign, separated by national and local categories; "Media" features links to YouTube videos put out by the campaign; Users are able to directly watch the video, as well as e-mail it out.

- An "Issue" feature highlights all of Obama's positions, from civil rights to Iraq.

Naturally, like any good campaign tool, the Obama iPhone application comes complete with a fundraising pitch.

At the bottom of the application menu, there's a green "Donate" button. Once clicked, a disclaimer appears: "You are about to dial the Obama for America donation hotline, exiting this application. Contributions are not tax deductible for federal income tax purposes."

And for users who may feel this campaign season will never end, a particularly re-assuring feature pops up right next to the donate button: An election countdown.

Filed under: Candidate Barack Obama
soundoff (270 Responses)
  1. lyn

    I don't think that McSame even know what a I phone is. I just want to comment on McSame ad that attacting Biden. McSame you are a desperate old man, what a waste of money we all know that you got alot of it,you don't have a glue of what we the people is going true each day to make ends meet. You should be ashame of yourself for attacking Joe. Joe is honest and we trust him. McSame you are a looser. Every time you put a negative ad up I give a big donation to Barack

    October 2, 2008 02:45 pm at 2:45 pm |
  2. adam

    the RNC poking fun at biden for his gaffes? i could make a tv series that would go on longer than seinfeld full of Bush gaffes.

    October 2, 2008 02:45 pm at 2:45 pm |
  3. carol

    Now, that is what you call a smart leader......boy, do we need one of those right now....Senator Obama is on top of his game and his leadership skills show over and over again.
    It's time to throw out the old guard and bring in new innovative thinking.
    John McCain can go and be a Maverick somewhere else.....this country can do better than that.
    It does not matter how much John McCain goes on TV and tries to sell his wares to us, it no longer works......we are tired of hearing
    the same old war story, how you can fix, how you can do it......well, where have you been the past 8 years??????

    October 2, 2008 02:45 pm at 2:45 pm |
  4. vince

    More people really need to hear this soundbite:

    "I didn't decide to run for president to start a nation crusade for the political reforms I believed in. Or to run a campaign as if it were some grand act of patriotism... IN TRUTH, I wanted to be president because I had the ambition to be president."
    -Sen. John McCain

    October 2, 2008 02:46 pm at 2:46 pm |
  5. NObama

    Just say "NObama"!

    October 2, 2008 02:46 pm at 2:46 pm |
  6. Kimy

    This morning McBush stated that he is behind in the Polls
    " Because Life is not Fair " yes that is a quote. OMG, now this pathetic little angry Liar is going to add Whiner to his list of Ugly attributes. Life is fair and that is why his political gimmicks this week over the Bail Out Bill. His continuous lies and negative attacks. And his ' Country Last ' poor judgement pick of an unqualied VP pick, are starting to back fire on him.

    October 2, 2008 02:46 pm at 2:46 pm |
  7. Amanda

    Brilliant!!!! This is the best of ideas inCampaign history. A m sure more will come. You can tell by the way one run his campaign how brilliant he is at inventing himself by bringing innovative ideas which frankly has been missing. Wat to go OBAMA 08/ 2016.

    October 2, 2008 02:46 pm at 2:46 pm |
  8. dave g, Mn

    CNN regularly moderates out third party discussions. The fear is that the two party system would be disrupted and everyone will have to figure out how to try to buy out the newcomer.

    Why is McBama scared of debating Bob Barr? Maybe because Bob has been against the bailout, and McBama wouldn't know how to handle debating a leader. Rather, they prefer to just attack each other.

    October 2, 2008 02:46 pm at 2:46 pm |
  9. Chris

    How refreshing to have someone who is positive and campaigns in a positive "current" mode. Love it
    Obama 08

    October 2, 2008 02:46 pm at 2:46 pm |
  10. James From Chicago

    Why didn't McCain think of that??? Oh..I forgot he cannot even use
    a computer.Does McCain even have a cell phone??

    October 2, 2008 02:46 pm at 2:46 pm |
  11. She thinks the Bush Doctrine is an OBGYN

    Can you say 21st Century President?

    Can you say McCain invented the Teletype? oooohhh...i mean...the Blackberry. LOL!

    Obama 08

    October 2, 2008 02:47 pm at 2:47 pm |
  12. aware

    If Americans are dumb enough to vote for the palm greasing, me first, arrogant, smooth talker who does not have a moral center or American values, the chickens will come home to roost with a vengence! 😦

    No way! No how! No Obama!

    This former democrat and Hillary supporter will vote for McCain/Palin 08! 🙂

    October 2, 2008 02:47 pm at 2:47 pm |
  13. sue

    @ i-phone

    You are right – people ARE tuning in to see if Palin can actually think and speak on her own. Most are expecting her to fail miserably and that is a sad commentary on the campaign in general.

    October 2, 2008 02:47 pm at 2:47 pm |


    Just got it and started using it!!!!!


    October 2, 2008 02:48 pm at 2:48 pm |
  15. sm

    The Obama chicken are coming home to roost !!!
    It is a defining moment !!!
    Because it is the urgency of now !!!

    If Washington needs me, call me on my iPhone.

    In the end, no electronics in the world will save this egocentric nitwit !!!

    October 2, 2008 02:48 pm at 2:48 pm |
  16. Henry

    Obama's team rocks!!!! 21st Century for sure!!! Way to go campaign!!!

    October 2, 2008 02:48 pm at 2:48 pm |
  17. Kab

    Americans please listen, this man is a leader that will lead this country into the future as a great nation again.
    Please embrace his leadership and follow him.... DO NOT, hinder it by voting McCain/Palin or simplying say "I won't vote. "
    Lets send a resounding message to the world that Barack Obama and Joe Biden are the leaders we Americans wants and they will lead America to lead again in the world!!!

    October 2, 2008 02:48 pm at 2:48 pm |
  18. Mike In NYS

    Attn Neo_cons:

    Losing is natures way of saying "you suck"!!!!!!!!!

    October 2, 2008 02:48 pm at 2:48 pm |
  19. Ben, NH

    Cindy Lou McCain says she's been doing charity work for over twenty years. She's in her fifties–and John has been a Senator for twenty something years. So I'll bet she didn't start doing charity work until he became a Senator. Before that she was too busy with spending her money.

    My house cost less than the outfit she wore at the Republican Convention. The papers said her outfit was over 300 thousand dollars.

    Do you really think John and Cindy Lou McCain, with that kind of money will be thinking about the average person.

    October 2, 2008 02:49 pm at 2:49 pm |
  20. MLG

    Obama has run the most forward thinking campaign I have ever seen. It shows how his critical thinking skills are alive and well. He will make a great president.

    October 2, 2008 02:49 pm at 2:49 pm |
  21. GINA, OHIO

    BAROCKSTAR POWER ALL THE WAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! IMPRESSIVE!!! MCCAIN/PALIN "TICKET TO NO WHERE!!!!!!!"


    October 2, 2008 02:50 pm at 2:50 pm |
  22. DR. JOE


    October 2, 2008 02:50 pm at 2:50 pm |
  23. Shardayyy

    Another great ground breaking campaign tool.

    mclobbyist dot com
    johnmccainrecord dot com

    October 2, 2008 02:50 pm at 2:50 pm |
  24. FL for Obama

    OK, I'm jealous. Can I get a Windows version for my phone?? This man is a genius and I'm realizing it more everyday. Very impressive.

    October 2, 2008 02:50 pm at 2:50 pm |
  25. Seattle Voter

    Palin just don't know US HISTORY, CURRENT AFFAIRS, INTERNATIONAL ISSUES AND NATIONAL DOMESTIC ISSUES that's why she is struggling with her responses to simple QUESTIONS. She can talk but there is no substance. Tonight's debate should not be based on gender. BOTH PALIN AND BIDEN are candidate to the second highest position in US EXECUTIVE branch of government and therefore the STANDARD SHOULD BE HIGH. I will be watching tonight's debate and I sure that the moderator will equally ask both candidates tough questions.

    October 2, 2008 02:50 pm at 2:50 pm |
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