October 2nd, 2008
12:45 PM ET
5 years ago

Obama takes campaign to the iPhone

Barack Obama's campaign recently launched a new Apple iPhone application.
Barack Obama's campaign recently launched a new Apple iPhone application.

(CNN) - Sen. Barack Obama, who has made his virtual campaign as much of a priority as its real-world counterpart, is making a play for iPhone users.

Over the weekend, the campaign launched a volunteer-developed application that iPhoners can download. "Obama '08", which is free through the Apple.com iTunes store, features several options aimed at supporters and undecided voters.

– The "Call Friends" tab allows users to use their electronic phonebook to call contacts, with top priority given to contacts in local and battleground states. The application tells users no personal data or contacts will be uploaded or stored — though the number of calls made will be “uploaded anonymously."

– The "Get Involved" option gives iPhoners the phone numbers to Obama campaign
headquarters around the country, depending on where the user is located; they can also find out about “Local Events.” Both functions are based on the GPS feature of the phone.

– iPhone users can "Receive Updates" through e-mail and text message alerts.

– "News" features statements put out by the Obama campaign, separated by national and local categories; "Media" features links to YouTube videos put out by the campaign; Users are able to directly watch the video, as well as e-mail it out.

– An "Issue" feature highlights all of Obama's positions, from civil rights to Iraq.

Naturally, like any good campaign tool, the Obama iPhone application comes complete with a fundraising pitch.

At the bottom of the application menu, there's a green "Donate" button. Once clicked, a disclaimer appears: "You are about to dial the Obama for America donation hotline, exiting this application. Contributions are not tax deductible for federal income tax purposes."

And for users who may feel this campaign season will never end, a particularly re-assuring feature pops up right next to the donate button: An election countdown.


Filed under: Candidate Barack Obama
soundoff (270 Responses)
  1. aware

    If Americans are dumb enough to vote for the palm greasing, me first, arrogant, smooth talker who does not have a moral center or American values, the chickens will come home to roost with a vengeance! :(

    No way! No how! No Obama!

    This former democrat and Hillary supporter will vote for McCain/Palin 08! :)

    October 2, 2008 02:50 pm at 2:50 pm |
  2. No McPain

    Obama is on i-phone. McCain is still using the telegraph.

    October 2, 2008 02:51 pm at 2:51 pm |
  3. Becky

    Obama is the future, McCain is the past. This is just yet one more example to prove this.

    Related note: funny how McCain used Paris Hilton in an ad this year.
    Paris Hilton successfully works the celebrity circuit, and yet does not produce many things of substance in my humble opinion. Sarah Palin is the Paris Hilton of politics. Though Paris might find that very insulting, I am sorry Paris.

    October 2, 2008 02:52 pm at 2:52 pm |
  4. EBC, Boyds, MD

    THIS is WHY Sen. Obama should BE the NEXT PRESIDENT. ABSOLUTELY BRILLIANT!!

    Sen. Obama is all about the FUTURE while John McCain keeps talking about the past, Ronald Reagan, Truman, yada-yada-yada. He has NO vision for the future.

    Sen. Obama is BRILLIANT. DO you realize how many voters have an iPhone? VERY SMART move by the Obama camp. They continue to prove why they are AHEAD of the eight ball, while the McCain-Palin camp is constantly playing catch up!!! Sad but true

    October 2, 2008 02:52 pm at 2:52 pm |
  5. Lynn EX -Democrat now for McCain

    We are all so Sick of Obama we could Puke!!! Obama play's to many games. Palin will knok Biden out of the water tonight!! Biden is a Joke of Obama's on everyone!!

    October 2, 2008 02:52 pm at 2:52 pm |
  6. GINA, OHIO

    GOD I LOVE THIS GUY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! FOR THE FIRST TIME IN MY ADULT LIFE I AM VERY PROUD OF A CANDIDATE! GO OBAMA!!!!!!!!!!!!!!!!!!!!!!!!

    October 2, 2008 02:54 pm at 2:54 pm |
  7. PK

    Go Obama!

    October 2, 2008 02:54 pm at 2:54 pm |
  8. Bruce

    Now that is a man for the FUTURE.

    McCain is still CHALLENGED by email.

    Who do you want to lead the way into the FUTURE?

    October 2, 2008 02:55 pm at 2:55 pm |
  9. Elizabeth - TEXAS

    Maybe Palin can explain tonight how to skin a Moose, how she can see Russia from her house or our Putin in the "air space" of Alaska.

    McCain/Palin = zero – 0 – nothing – nada .

    October 2, 2008 02:55 pm at 2:55 pm |
  10. GET ON BOARD!!! THE LOVE BOAT!

    BRILLIANT!

    Let's see how many HATERS have negative comments on
    something so ORIGINAL it HURTS! LOL

    BO/JB ALL DAY!

    October 2, 2008 02:55 pm at 2:55 pm |
  11. Tom in CA

    McCain pulling out of Michigan

    John McCain is pulling out of Michigan, according to two Republicans, a stunning move a month away from Election Day that indicates the difficulty Republicans are having in finding blue states to put in play.

    October 2, 2008 02:56 pm at 2:56 pm |
  12. Brian

    I'm pretty sure Obama didn't come up with this by himself. But I have to give the man credit for having a pretty up-to-date campaign staff that thought of this. Is anyone on the McCain campaign thinking of ideas this progressively?

    October 2, 2008 02:56 pm at 2:56 pm |
  13. Debby

    I guess Obama doesn't think the economy is that if his supporters are touting 400 dollare iphones.

    October 2, 2008 02:56 pm at 2:56 pm |
  14. Jerad

    Newsflash: The McCain campaign has released the newest in campaign technology: a hat duct-taped to a magic 8 ball that when dropped will determine a random political stunt or policy proclamation that the candidate will then attempt to execute. The hat will be distributed for free along with a pair of economic policy tap-shoes.

    October 2, 2008 02:57 pm at 2:57 pm |
  15. Obama 08

    To "aware" you go right on and vote for McCain & Palin because that is all your IQ will allow you to do.

    October 2, 2008 02:57 pm at 2:57 pm |
  16. Linda

    Obama will be a president with a new mind and technology you can believe in.

    October 2, 2008 02:57 pm at 2:57 pm |
  17. Ex-Republican for Obama

    McCain is slipping but he hasn't slipped far enough. Do not get complacent, do not feel safe. The fact that he is still IN this race is a clear danger to the future of our country. Use all means necessary to beat McCain out of this election and do it until the end.

    If your state is leaning, it's NOW that you must jump upon turning it BLUE...move it or lose it. This is not the time to celebrate, the weakness MUST be capitalized on...strike with fury when you smell blood, put him out of his misery.

    TAKE OUR COUNTRY BACK...ONE VOTE AT A TIME!!!

    October 2, 2008 02:57 pm at 2:57 pm |
  18. Debby

    I guess Obama doesn't think the economy is that bad if his supporters are touting 400 dollar iphones.

    October 2, 2008 02:57 pm at 2:57 pm |
  19. A CANUCK

    Obama has such a bright mind....he is the best hope for restoring America's international prestige. OBAMA/BIDEN2008/12

    October 2, 2008 02:57 pm at 2:57 pm |
  20. SENATUS POPOLUSQUE ROMANUS

    Barak,

    Please DO NOT use any Blackberry: that was a John McCLOWN's INVENTION!!! :-) :-)

    October 2, 2008 02:58 pm at 2:58 pm |
  21. francis

    when the pundits and former foreign secretaries of state james A. baker,madeline albright,collin L. powell,waren M. christopher, and Henry A.kissinger were debating in UW the reporter asked them about the global warming and if the all agree that most it come from human activety. James Baker said:it all to do with cow fart!!, stupid cows kill them all .hahahahaha
    the reporter said:all ppl believe that the human activety is is one root cause of global warming. madeline with great sense of humour and wit jump in and said: except in Alaska ppl dont believe that.
    the whole republican pundits cried fault for using partisanship in the debate.
    i think john mccain will cry fault at Obama for entering Iphone in the race, he will say that it is not legalize supreme court and the constitution,2morrow we will see.

    October 2, 2008 02:59 pm at 2:59 pm |
  22. LB

    Obama is definitely the man of the future. Poor McCain doesn't even know how to turn on a computor. Future vs Past. I plan on living in the future so I want the future to continue to grow along with it. McCain wants people to stay in the past, that is the way he does his everyday thinking and policies. If the United States want to get back ahead in this world we need to start thinging towards to future again.

    October 2, 2008 02:59 pm at 2:59 pm |
  23. Cirena

    I know Mccain, and his supporters are soooo jealous.

    October 2, 2008 02:59 pm at 2:59 pm |
  24. Glenn in California

    Don't knock McLame's lack of computer skills and his inability to send email. He doesn't just send mail, he sends it by The Pony Express.

    Just say NO to Bush 44.

    October 2, 2008 02:59 pm at 2:59 pm |
  25. New Yorker

    Ben, NH, You believe what you read in the papers? No wonder you' re for Obama. You think Cindy doesn't spend her money wisely? Yeah, I guess YOU wouldn't think it was wise for her to adopt a needy child. Get a life., Ben. Vote for McCain.

    October 2, 2008 02:59 pm at 2:59 pm |
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