October 4th, 2008
12:05 PM ET
6 years ago

New Obama ad hits McCain again on health care, taxes

Sen. Obama's new ad targets Sen. McCain's proposal for changing the tax treatment of health care benefits.
Sen. Obama's new ad targets Sen. McCain's proposal for changing the tax treatment of health care benefits.

(CNN) – The Obama campaign is releasing a new television ad that targets Sen. John McCain’s tax proposals relating to health care benefits.

“One Word,” a 30-second spot, focuses on McCain’s proposal to tax health care benefits that are currently not taxed. The McCain proposal would tax “your health care for the first time ever,” the announcer says. “It’s a multi-trillion dollar tax hike. The largest middle class tax increase in history,” the ad also says.

The new ad, which will begin to air nationally on Monday, was released on the same day that Sen. Barack Obama is set to give a speech focused on health care and taxes.

At a midday rally in Newport News, Virginia Saturday, Obama will call McCain’s health care tax proposal “an old Washington bait and switch” and “a shell game,” according to prepared remarks provided by the Obama campaign. “He gives you a tax credit with one hand – but raises your taxes with the other,” Obama will also say, referring to the fact that the tax credit included in McCain’s proposal will be paid to a taxpayer’s health insurance provider instead of to the taxpayer.

In a sign of how important issues economic issues like taxes and government spending have become to voters, the McCain campaign has already responded to Sen. Obama’s prepared remarks. Obama “is lying to voters,” McCain-Palin spokesman Tucker Bounds said in a statement released by the McCain campaign Saturday morning. “It’s a bald-faced lie because John McCain will improve the tax code so that middle class paychecks aren’t used to pay government bureaucrats but instead will pay for the access to health care Americans deserve,” Bounds added.

On Friday, both campaigns released new television ads that also spotlighted tax issues.

(Full script of "One Word" after the jump)

Script, "One Word," 30 seconds:

Obama voice-over: "I’m Barack Obama and I approve this message."

Announcer: "On health care, John McCain promises a tax credit.

But here’s what he won’t tell you:

McCain would impose a new tax on health benefits, taxing your health care for the first time ever.

It’s a multi-trillion dollar tax hike. The largest middle-class tax increase in history.

You won’t find one word about it on his website.

But the McCain tax could cost your family thousands.

Can you afford it?"

soundoff (227 Responses)
  1. jake

    obama steady i'm not coming to Washington unless the President call me. heck no obama won't be president. thank god he is unelectable. he a liar a cheat and an idiot.

    October 4, 2008 05:07 pm at 5:07 pm |
  2. Mike

    Enough is Enough!!! i cant wait for November 4, i know Mcsame going to used negative adds to try to detroy Obama...American people not stupid, they not gonna faul ask this time. lets stay strong behind Barack and fight for this country...Barack went hard today i glad..

    Obama/Biden 2008, no matter what Obama will be the president.

    October 4, 2008 05:11 pm at 5:11 pm |
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