October 4th, 2008
12:05 PM ET
10 years ago

New Obama ad hits McCain again on health care, taxes

Sen. Obama's new ad targets Sen. McCain's proposal for changing the tax treatment of health care benefits.

Sen. Obama's new ad targets Sen. McCain's proposal for changing the tax treatment of health care benefits.

(CNN) – The Obama campaign is releasing a new television ad that targets Sen. John McCain’s tax proposals relating to health care benefits.

“One Word,” a 30-second spot, focuses on McCain’s proposal to tax health care benefits that are currently not taxed. The McCain proposal would tax “your health care for the first time ever,” the announcer says. “It’s a multi-trillion dollar tax hike. The largest middle class tax increase in history,” the ad also says.

The new ad, which will begin to air nationally on Monday, was released on the same day that Sen. Barack Obama is set to give a speech focused on health care and taxes.

At a midday rally in Newport News, Virginia Saturday, Obama will call McCain’s health care tax proposal “an old Washington bait and switch” and “a shell game,” according to prepared remarks provided by the Obama campaign. “He gives you a tax credit with one hand – but raises your taxes with the other,” Obama will also say, referring to the fact that the tax credit included in McCain’s proposal will be paid to a taxpayer’s health insurance provider instead of to the taxpayer.

In a sign of how important issues economic issues like taxes and government spending have become to voters, the McCain campaign has already responded to Sen. Obama’s prepared remarks. Obama “is lying to voters,” McCain-Palin spokesman Tucker Bounds said in a statement released by the McCain campaign Saturday morning. “It’s a bald-faced lie because John McCain will improve the tax code so that middle class paychecks aren’t used to pay government bureaucrats but instead will pay for the access to health care Americans deserve,” Bounds added.

On Friday, both campaigns released new television ads that also spotlighted tax issues.

(Full script of "One Word" after the jump)

Script, "One Word," 30 seconds:

Obama voice-over: "I’m Barack Obama and I approve this message."

Announcer: "On health care, John McCain promises a tax credit.

But here’s what he won’t tell you:

McCain would impose a new tax on health benefits, taxing your health care for the first time ever.

It’s a multi-trillion dollar tax hike. The largest middle-class tax increase in history.

You won’t find one word about it on his website.

But the McCain tax could cost your family thousands.

Can you afford it?"

soundoff (227 Responses)
  1. san diego


    October 4, 2008 12:46 pm at 12:46 pm |
  2. Foreign observer

    McCains plan is going to tax people and not to create healthcare access for everybody. No smear ad but an intelligent research being done here.

    October 4, 2008 12:51 pm at 12:51 pm |
  3. gerri

    The bailout of wallstreet was the biggest tax increase in history and was given to us by Bush and his friends in the banking industry.Dont ever believe Republicans dont raise taxes,they are just sneaky in how they go about it.

    October 4, 2008 12:53 pm at 12:53 pm |
  4. Maxine

    Don't believe anything McCain says, he's lying. To give tax credit to insurance companies instead of to us is crazy.

    Obama/Biden 08

    October 4, 2008 12:54 pm at 12:54 pm |
  5. lyn

    Tucker Bounds you and the McSame camp is the one who trying to fool the American people, but we the people can't be fool , Mcsame & Palin have been telling lies on the campaign trail so you are the ones that is a bald-faced lier.______ "Go Obama & BidenGo "

    October 4, 2008 12:54 pm at 12:54 pm |
  6. Nancy, MD

    Barack will be a great president, and America will be proud. Heck the world will be proud.

    We can do it America,

    Obama/Biden 08

    October 4, 2008 12:56 pm at 12:56 pm |
  7. Jack from California

    John McCain is committed to stay the course with George Bush's economic plans and despite all his campaign slogans he still tows the trickle down economic line.

    John and Sarah will do whatever they can to get elected and be able to extend the tax breaks for the wealthy while shielding the rich from paying their "fair share".

    The "Straight Talk" express has been side tracked and the "Wild Lie Express" has taken its place in the McCain camp. John is seeing his last chance go down the drain with his misguided economic theory's and now, he will compromise his value system to get to the top and that is so sad!

    October 4, 2008 12:56 pm at 12:56 pm |
  8. Barney

    Well - I guess since everything Tucker Bounds says is true, --– oh, wait a minute. Wrong word.

    I don't want McWealthy and Screech controlling my healthcare, my taxes, or anything else.

    Obama/Biden '08 – let's get this country back to the Constitution.

    October 4, 2008 12:57 pm at 12:57 pm |
  9. manhandler

    This is a moot argument. Ther's no money for Obamas' health plan and there won't be for many years to come. When they were asked which of their programs they would be willing to abandon due to the economic meltdown, neither of them came up with a direct answer. I think Obama might have said he would fund some of them by cutting waste elsewhere. Where have we heard all of that beofre? Every election, so far. Have you seen it happen? No. Better figure out a way to cover yourself 'cuz the Government ain't gonna do it.

    October 4, 2008 12:59 pm at 12:59 pm |
  10. Kathy

    The health care system is broken and $5,000 isn't going to fix it.

    October 4, 2008 12:59 pm at 12:59 pm |
  11. John Smith

    I guess CNN is not allowing very "thoughtful" comments for today. It is this type of censorship that has led us to the disaster that the nation is now facing, and has made the world continue to laugh at our leaders because of their intellectual deficits!

    October 4, 2008 01:00 pm at 1:00 pm |
  12. Deb, Allentown,PA

    It is critical for the health and well-being of all of us that McCain and Palin are not elected.

    While both tickets have told untruths, McCain and Palin lie without compunction. I'm concerned that there is no accountability for these lies. We are fast descending into a country where our elections will not be determined by who will best represent our interests, but who can tell the best lies. Our founding fathers must be rolling over in their graves.

    October 4, 2008 01:00 pm at 1:00 pm |
  13. Mark, Ohio

    In the US one only seems to get to victory with negative attacks.

    At least the Obama people are not as dishonest as McCain!

    October 4, 2008 01:01 pm at 1:01 pm |
  14. bill, alabama

    It's a truthful, legitimate campaign ad that tells the truth. Even people who have employer paid health insurance are going to have to pay via taxes for that benefit.

    Maybe that will give them some empathy with people who do not have health insurance, nor can they afford the premiums to purchase it.

    It's not a free ride for anyone any more ...... even the employer covered plans, so they might look at McCain's idea with a new perspective.

    October 4, 2008 01:02 pm at 1:02 pm |
  15. bigmike31313

    It’s just too bad that the only Americans apparently qualified to advise John McCain on how to deal with the world are those hopelessly corrupted by hundreds of thousands of dollars in recent payments from foreign countries, such as beleaguered Georgia. Good thing that guys like Randy Scheunemann (at right, with McCain), whose two-man lobbying firm took in a cool million from Georgia since 2004, have a superhuman ability to separate their analysis from any financial considerations.

    October 4, 2008 01:02 pm at 1:02 pm |
  16. bibek

    McCain and his lies.....
    We see the same game every 4 years and most of us still fall for it.
    Shame on us.

    October 4, 2008 01:03 pm at 1:03 pm |
  17. Shannon

    there have been a lot of fact checking segments on MSNBC, and Obama is getting a lot of barely trues on his ads. I thought he was for a new kind of politics. Just more do as I say, not as I do crap from the obama side. What a complete empty suit.

    October 4, 2008 01:06 pm at 1:06 pm |
  18. bigbubba

    Unfortunately, I don't believe John McCain's health would last in arguably the highest stress job on the planet. And what would we have then. Palin as President.

    Can't you see her on a trip to England representing the USA. Meeting the royal family. "Hi, my name is Sarah." Rushing up to shake the Queen's hand. "Can I call you Liz? We got so much in common, you betcha. I can see Russia from my state and you can see Europe from your country. This is Todd. He's the First Dude"

    I could see the entire world just jumping to get on our side

    October 4, 2008 01:06 pm at 1:06 pm |
  19. B. Hawkins

    Tucker like McCain has no creditability. Mccain is in trouble and getting desperate. Expect to see the most vile and slimy campaign ever. With 1 month to go McCain is losing in the following states that Bush won in 2004: Iowa,Colorado,New Mexico,Florida,North Carolina,Virgina,Ohio, and Nevada according to RealClear Politics.com. Also according to the same source Obama leads in the Electorial College vote 353-185.

    October 4, 2008 01:06 pm at 1:06 pm |
  20. josh

    Great ads Obama,because the Mccain camp is starting to go very negative big-time,they have already got ads up talking about Rev Wright in Penn,Ohio,and Florida,also Fox news is starting to go negative on Obama,all this morning Fox news was talking about Ayers,and tommorow Sean Hannity will be doing a very negative piece on Obama,so Obama have to punch back because the Republicans are acting very desperate!!

    October 4, 2008 01:07 pm at 1:07 pm |
  21. bigmike31313

    McCain reaffirmed for the umpteenth time that the “fundamentals of our economy are strong.”

    October 4, 2008 01:07 pm at 1:07 pm |
  22. sandee in Portland

    Palin: Critized Obama's "plan to mandate health care coverage and have universal government run program" for health care, and added" I don't think it's going to be real pleasing for Americans to consider health care being taken over by the Feds".

    Fact: Obama's plan does not provide for universal coverage, only madates insurance for children and doesn't turn the system over to the government. Most people would still get private insurance through their jobs. Obama proposes that the government subsidize the cost of health coverage for millions who have trouble affording it and he's set up an exchange to negotiate prices and benefits with private insurers.

    What a difference between the two plans. McCain's plan of a $5,000 tax credit wouldn't make a drop in the bucket and then to turn around and tax the portion of the health care our employer pays for us is beyond digusting.

    October 4, 2008 01:07 pm at 1:07 pm |
  23. Marie

    Gerri, didn't your guy Obama vote for the bail out, didn't he support than the greatest tax increase ever. I think you missed that point! Typical Obama supporter, make it up as you go along

    October 4, 2008 01:08 pm at 1:08 pm |
  24. Howard in Kirkland

    300,000,000 people in the US of A and we have only Obambi and McShame to choose from.

    The american people should be ashamed !!

    October 4, 2008 01:09 pm at 1:09 pm |
  25. Ugly Coyote

    McCain has the "experience". As a matter of fact he has too much experience in screwing things up. He is too trigger happy to have things done his way and his way only. His judgement is fading and so is his respect. Let's retire Mr. McCain from Washington so he can focus on his own health senile issues. Maybe he can count the cactus here in Arizona because he hasn't anything else for our state.

    October 4, 2008 01:09 pm at 1:09 pm |
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