October 4th, 2008
12:05 PM ET
10 years ago

New Obama ad hits McCain again on health care, taxes

Sen. Obama's new ad targets Sen. McCain's proposal for changing the tax treatment of health care benefits.

Sen. Obama's new ad targets Sen. McCain's proposal for changing the tax treatment of health care benefits.

(CNN) – The Obama campaign is releasing a new television ad that targets Sen. John McCain’s tax proposals relating to health care benefits.

“One Word,” a 30-second spot, focuses on McCain’s proposal to tax health care benefits that are currently not taxed. The McCain proposal would tax “your health care for the first time ever,” the announcer says. “It’s a multi-trillion dollar tax hike. The largest middle class tax increase in history,” the ad also says.

The new ad, which will begin to air nationally on Monday, was released on the same day that Sen. Barack Obama is set to give a speech focused on health care and taxes.

At a midday rally in Newport News, Virginia Saturday, Obama will call McCain’s health care tax proposal “an old Washington bait and switch” and “a shell game,” according to prepared remarks provided by the Obama campaign. “He gives you a tax credit with one hand – but raises your taxes with the other,” Obama will also say, referring to the fact that the tax credit included in McCain’s proposal will be paid to a taxpayer’s health insurance provider instead of to the taxpayer.

In a sign of how important issues economic issues like taxes and government spending have become to voters, the McCain campaign has already responded to Sen. Obama’s prepared remarks. Obama “is lying to voters,” McCain-Palin spokesman Tucker Bounds said in a statement released by the McCain campaign Saturday morning. “It’s a bald-faced lie because John McCain will improve the tax code so that middle class paychecks aren’t used to pay government bureaucrats but instead will pay for the access to health care Americans deserve,” Bounds added.

On Friday, both campaigns released new television ads that also spotlighted tax issues.

(Full script of "One Word" after the jump)

Script, "One Word," 30 seconds:

Obama voice-over: "I’m Barack Obama and I approve this message."

Announcer: "On health care, John McCain promises a tax credit.

But here’s what he won’t tell you:

McCain would impose a new tax on health benefits, taxing your health care for the first time ever.

It’s a multi-trillion dollar tax hike. The largest middle-class tax increase in history.

You won’t find one word about it on his website.

But the McCain tax could cost your family thousands.

Can you afford it?"

soundoff (227 Responses)
  1. bigmike31313

    McCain says that he always puts country first. In this important case, that is simply not true. Can we now admit the obvious? Sarah Palin is utterly unqualified to be vice president. She is a feisty, charismatic politician who has done some good things in Alaska. But she has never spent a day thinking about any important national or international issue, and this is a hell of a time to start. The next administration is going to face a set of challenges unlike any in recent memory. There is an ongoing military operation in Iraq that still costs $10 billion a month, a war against the Taliban in Afghanistan and Pakistan that is not going well and is not easily fixed. Iran, Russia and Venezuela present tough strategic challenges.

    October 4, 2008 01:09 pm at 1:09 pm |
  2. Larry, Hazleton, Pa

    Since both Mr McCain and I are retired military and we recieve our health care through the government how is that not a government ran program? Further, what about childrens programs and Medicare are these not government programs? It is clearly a shock to me that he can say the things about health care that he says without a bolt of lightning hitting him the behind.

    October 4, 2008 01:10 pm at 1:10 pm |
  3. Griff

    Well I still don't believe in any God. But I would believe more in Justice For America; if Barck Obama does lose this Election. OJ was Guilty of Self-Defence, and now he is railroaded again to thelp the Democrats win this Election. It was Bill Clinton who was in Power when Oj won in 93.

    October 4, 2008 01:10 pm at 1:10 pm |
  4. Marie

    san diego........what, I know Obama supporters are always telling us how educated they are, but I'm not understanding your post.

    October 4, 2008 01:10 pm at 1:10 pm |
  5. James From Chicago

    McCain cannot stand to hear the truth. Between him and Palin I cannot
    decide who lies the most .Palin is a disgrace to the American people
    and McCain is a disgrace for choosing her.
    Lets see a real debate between Hillary & Palin..Clinton will kick butt.

    The debate the other night was aPalin joke, Joe 6 pack, Dude,
    Hockey mom, Pitbull with lipstick , what a hick she is.

    October 4, 2008 01:11 pm at 1:11 pm |
  6. ANGIE

    People wake up mccain will raise your taxes one way or the other hes just be SNEAKY about it, At least obama is being honest telling you if you make OVER 250.000 THOUSAND A YEAR YOUR TAXES WILL BE RAISED, IF YOU MAKE UNDER THAT YOUR TAXES WILL NOT EXCLUDING SMALL BUSINESS THEY WILL NOT BE TAXED mcshame is LYING TO YOU!

    October 4, 2008 01:11 pm at 1:11 pm |
  7. tws1906

    If the gov't can bailout financial institutions to keep the rich secure...I am

    sure there is money for any healthcare plan OBAMA comes up with...it is

    a shame we can bailout Wall St, but have poor people living in the s

    treets and unemployed. McCain and the RePUBs can't see that.

    October 4, 2008 01:11 pm at 1:11 pm |








    October 4, 2008 01:11 pm at 1:11 pm |
  9. gl

    I am a Breast Cancer surviver of one year and health plan is very important to me. I have great health benefits with my employer and don't won't them to be taxes becasue it will make my employer look to cut the good plan we have to selecte a cheapter plan with little coverages. With Obama plan it don't come after the onces that have coverage from their employer instead it will help those without any all together. McCain plan is not for the poor. $5,000 will do nothing becasue my Chemo treatment cost over 5,000 a treatment and with my plan coveraged it all. Don't fix nothing that is not broken. Please fix the health plan for the many that don't having any and leave the ones that have good onces with their employer along. What Health plan can you get for $5,000 a very cheap one with littler coverage and leave out the ones like me with pre-condions to fin for themself.

    October 4, 2008 01:11 pm at 1:11 pm |
  10. idiots for McPalin

    There is so much negativity towards McCain and lots more for Palin in other democratic countries, my relatives keep asking about Palin and her numerous scandals. It's a sad day in america when we have to get our news from international sources. American Media get some balls!!

    October 4, 2008 01:12 pm at 1:12 pm |
  11. gene

    At this point... I don't know why Tucker Bounds is given any airtime at all. Even when confronted with proof in black and white that what he's saying is completely untrue... he keeps denying that proof and pushing his lies over and over. He can't even admit he's wrong even there's incontrevertable evidence right in front of him!

    After this campaign, Tucker will be lucky to be able to get a job at McD's... I wouldn't hire him to sweep my floor.

    October 4, 2008 01:12 pm at 1:12 pm |
  12. Jeff Brown

    May I call you Joe? Wink, Wink... Dog Gone It Joe, Wink Wink!

    October 4, 2008 01:14 pm at 1:14 pm |
  13. Jan in CA

    Obama will have a better chance of getting a good Health Care plan than any previous President because our economy requires it and he will try to make it a priority. McCain's plan won't cover us. Right now businesses help pay some of the costs for families Healthcare Insurance. Under McCain's plan we will get less than half of what it costs per year in a credit and companies will stop having to help pay because if they don't they will be taxed. McCain does not get it!! We can't afford his old ideas.

    October 4, 2008 01:14 pm at 1:14 pm |
  14. Concerned Republican

    Nightingale you must work for someone in the Republican party. This is a bad plan and everyone knows it. The $5k will go to the shareholders and bonuses and they will tell us the cost of insurance was lowered because of it. Maybe lower it by $1,500 and that is it. Manhandler, you know this is the worst plan one can come up with. It is better to keep the status quo as is and not change it with this BS.

    October 4, 2008 01:14 pm at 1:14 pm |
  15. Curliss

    Growup all you Obama winers and learn to take care of yourself. In my opinion you are all after a gov't handout... Well, no matter who makes it to the whitehouse, you wont be getting one. There will be simply not enough votes on either side in congress to change the status quo. This is what will save america from Obamamania make believe change.

    Go McCain / Palin 2008/16!

    October 4, 2008 01:14 pm at 1:14 pm |
  16. I Just Said Thanks, but No Thanks to Another 4 Years of g.o.p. corruption, arrogance and incompetence

    Nightengale: We get it, you hate Obama. Now go home and clean your white muslin sheets.

    October 4, 2008 01:14 pm at 1:14 pm |
  17. j

    I'm ready to vote already. All that's going to happen for the next month is negative campaigning – more so from McCain than Obama because he's behind in the polls but if they're just going to throw out misleading information, then I'm going to get discouraged with the whole political system. Why can't they just give us the facts without the spin and distortion – let us decide?

    October 4, 2008 01:14 pm at 1:14 pm |
  18. Kathy

    This is a great opening for Obama, with more than 47 million people without health care and with costs sky-rocketing, this is a huge concern for many Americans including myself, and what McCain is offering is similar to a coupon, by providing a $5,000 tax credit to families which will go straight to the insurance companies, and he also wants to eliminate the tax break for companies who provide health care to their employees to pay for his coupon, and that means that less companies will provide health care. The problem with the health care system is not only the cost but also the health insurance companies who profit off the sick while the sick aren't getting the care they need.

    October 4, 2008 01:15 pm at 1:15 pm |
  19. Edwin from Va

    OK how is this a lie. We get a 5,000$ tax credit. My healt plan at work cost 14,000$ per year. I am out 9,000$.. McCain is is the lier in this case.

    October 4, 2008 01:15 pm at 1:15 pm |
  20. Aaron from Ohio

    McCain's plan to tax the employers share of healthcare will backfire on him. Considering that employers generally pick up 2/3's of the costs, many people are going to be left with NO healthcare. His plan doesn't even sound good on paper. People pay the healthcare costs up front and THEN get some money back when the file their taxes? In case John has forgotten, MOST people don't have enough money to get by now. I'm starting to think he is sabotaging his own campaign.

    October 4, 2008 01:15 pm at 1:15 pm |
  21. Republican for Obama

    The issues are all that matter. Stay with the issues Obama and Many republicans like me will support you all the way.

    Obama/Biden '08

    October 4, 2008 01:16 pm at 1:16 pm |
  22. Lynn: 60 yr old white Obama supporter

    When someone winks at me when they are talking, they are exaggerating or not telling the truth. Bush. McCain and Palin...the masters of the wink...and the smears and lies.

    October 4, 2008 01:16 pm at 1:16 pm |
  23. Nando, Florida


    October 4, 2008 01:17 pm at 1:17 pm |
  24. Ann

    Since when does Obama health plan protect everybody? You have short memory.. you forgot that only Hillary's plan did that. If there is any blame for the current 'none of the above voting' choices, blame those 18 millions Democrats who voted Obama.

    October 4, 2008 01:17 pm at 1:17 pm |
  25. IWASP!-Intelligent Woman Against Sarah Palin!

    If Obama runs this country like he has run his campaign America will be great again!

    October 4, 2008 01:17 pm at 1:17 pm |
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