October 4th, 2008
12:05 PM ET
10 years ago

New Obama ad hits McCain again on health care, taxes

Sen. Obama's new ad targets Sen. McCain's proposal for changing the tax treatment of health care benefits.

Sen. Obama's new ad targets Sen. McCain's proposal for changing the tax treatment of health care benefits.

(CNN) – The Obama campaign is releasing a new television ad that targets Sen. John McCain’s tax proposals relating to health care benefits.

“One Word,” a 30-second spot, focuses on McCain’s proposal to tax health care benefits that are currently not taxed. The McCain proposal would tax “your health care for the first time ever,” the announcer says. “It’s a multi-trillion dollar tax hike. The largest middle class tax increase in history,” the ad also says.

The new ad, which will begin to air nationally on Monday, was released on the same day that Sen. Barack Obama is set to give a speech focused on health care and taxes.

At a midday rally in Newport News, Virginia Saturday, Obama will call McCain’s health care tax proposal “an old Washington bait and switch” and “a shell game,” according to prepared remarks provided by the Obama campaign. “He gives you a tax credit with one hand – but raises your taxes with the other,” Obama will also say, referring to the fact that the tax credit included in McCain’s proposal will be paid to a taxpayer’s health insurance provider instead of to the taxpayer.

In a sign of how important issues economic issues like taxes and government spending have become to voters, the McCain campaign has already responded to Sen. Obama’s prepared remarks. Obama “is lying to voters,” McCain-Palin spokesman Tucker Bounds said in a statement released by the McCain campaign Saturday morning. “It’s a bald-faced lie because John McCain will improve the tax code so that middle class paychecks aren’t used to pay government bureaucrats but instead will pay for the access to health care Americans deserve,” Bounds added.

On Friday, both campaigns released new television ads that also spotlighted tax issues.

(Full script of "One Word" after the jump)

Script, "One Word," 30 seconds:

Obama voice-over: "I’m Barack Obama and I approve this message."

Announcer: "On health care, John McCain promises a tax credit.

But here’s what he won’t tell you:

McCain would impose a new tax on health benefits, taxing your health care for the first time ever.

It’s a multi-trillion dollar tax hike. The largest middle-class tax increase in history.

You won’t find one word about it on his website.

But the McCain tax could cost your family thousands.

Can you afford it?"

soundoff (227 Responses)
  1. gene

    By the way Palin fans... McCain's Michigan decision shows what role Palin is going to have in McCain's administration... and that role is a pretty face to win him votes. The president and vp are supposed to work as a team. You guys really think McCain is going to care what Palin says if he gets elected? Palin is his tool, which he'll discard out of any decision making capacity after her usefulness is expired.

    October 4, 2008 01:17 pm at 1:17 pm |
  2. jake

    thank the democrats for the energy policy that has decimated this great nation in 2 years. then add chuckie scummer, chris dope, harry reid, nancy peloski, barney frank, freddie and fannie scandal and we have a $700 trillion dollar bailout of the democrats. Thank a democrat in NOV VOTE NO NO NO obama.

    October 4, 2008 01:17 pm at 1:17 pm |
  3. Anna

    People, please remember we dont need 4 more years of Mcbush, enough is enough, if we elect McPalin this time then you can kiss goodbye to your jobs, health care and get ready to go to war with Iran and Russia.


    October 4, 2008 01:17 pm at 1:17 pm |
  4. obama party,not democrat party

    the media gave them hitler and blamed it on the jews
    the media gave them obama and blamed it on the gop

    October 4, 2008 01:18 pm at 1:18 pm |
  5. AM

    It is just beyond me how john mccain can look at american people in the eye with a straight face and pledge to continue bush's health care, bush's economy, and bush's foreign policy disasters and ask to be elected president of this country. More astonishing is the people in this country who actually believe that mccain will change the way things are run in washington!!

    October 4, 2008 01:19 pm at 1:19 pm |
  6. obama party,not democrat party

    CNN, why are you all lieing to we the people? why do you hate our country? why are you all covering up for obama? why will you not tell the truth? WHY?????

    October 4, 2008 01:20 pm at 1:20 pm |
  7. Anita

    It is critical that Senator Obama continues to do these informative ads more than the negative ads to separate himself from Senator McCain. Taxing citizens for health care credit is inhuman and immoral. Senator McCain does not have a health insurance plan and continues to misrepresent Senator Obama's plans stating he wants to hand the health care to the Federal Government. It is disingenous that Senator McCain who receives socialized health care actually condemns his own privileges without wanting to share or give it up. Senator Obama is not handing health care to the Feds. He proposes an expansion of options so that people can have a choice of the same health care plan that the Senators enjoy. If people want to continue with privatized health care, then thats ok with the Obama plan too. In the latter case he said he will work with insurance companies then to decrease premiums. I dont think thats a bad thing and certainly not worse than a 5000 dollar credit on which individuals are taxed.

    October 4, 2008 01:20 pm at 1:20 pm |

    The democratic leaders Reid & Pelosi so very proud with themselves

    to bailout FANNIE & FREDDIE, the comedy team and

    GREEDY & FRAUDY, the scam team....Shame...!! The people

    have been had and Washington opened the floodgates to

    endless handouts.....God save America.....

    October 4, 2008 01:21 pm at 1:21 pm |
  9. dannette

    Bush and his republican party are not the only one's to blame for the condition of America, those who support him and those who are votinfg for McCain are equally to blame. I just wonder when they will take their responsibility in voting carelessly. These same people would cry fowell if McCain is elected and the economy worsens! You McCain supporters heard him say he knows nothing about the economy, and his running mate knows even less. So if McCain wins just expect the worse, and take full responsibility for the crisis, that will surely come!

    October 4, 2008 01:22 pm at 1:22 pm |
  10. Kris In Atlanta

    Americans can finally get an idea of the type of vision McCain has for the country: More failed Bush economics. The rich get super-richer, and the poor try to figure out how to get the utility bill paid and find a way to scrape up the $100 it takes to fill up the gas tank. That is the reform John McCain and Sarah Palin represent. Speaking of the latter, why won't she just cooperate with the legislative probe? Choosing to circumvent the legal inquiry only makes her look as if she has something to hide. Smells like the last 8 years of the Bush White House: Cover ups galore.

    Obama/Biden 08

    October 4, 2008 01:23 pm at 1:23 pm |
  11. dannette

    Choose wisely and remember, you are not blame free, If you choose to ignore the obvious, and elect McCain who believes the economy is fine and Palin who's weakness is thinking, you deserve what you get!

    October 4, 2008 01:25 pm at 1:25 pm |
  12. Candy West Virginia

    The Nightingale Sings in Berkley Square – you are too pathetic and too sad, you always have been. Can't stand the black man can you, it kills you that he so educated, intelligent, refined and the best thing that has happened to this country in years and yet you can't take it. Oh well. See ya January 20 at his inauguration. By the way I am a white woman who is proud to support the first black president of the United States?

    October 4, 2008 01:25 pm at 1:25 pm |
  13. north of 49

    I can't believe that the Republicans themselves put up with these lies.
    How else can you explain that McCain is even in this race at all?

    October 4, 2008 01:26 pm at 1:26 pm |
  14. World Citizen

    Vote Obama/Biden
    Vote all ye Lovers of peace and prosperity.
    Together we can and YES WE CAN

    October 4, 2008 01:26 pm at 1:26 pm |
  15. John Johnson

    Obama's campaign is missing the mark. During the VP debate, Sarah Palin made a big issue out of Biden looking back too much. In other words, "ignore how things got so terrible, and trust us when we say we won't make the same mistakes again." This is what Obama should be hammering McCain on. We have to look back because that view provides a window into the other candidate's judgment. And, after all is said and done, judgment and intelligence are all that really matters in this job. Issues and external factors are in a constant state of change, so what you're really voting for is the candidate's ability to think the impact of his decisions through BEFORE he makes them. The world is a high-stakes chess game, and McCain/Palin are only good at playing checkers.

    October 4, 2008 01:26 pm at 1:26 pm |
  16. Olivia

    There are pros and cons to both healthcare plans. No perfect solution will be found until the pill makers cut their profit and give the people a break. Both Obama and Mccain should stop beating up on each other over this.......the healthcare problem is too big and too serious to play politics with.

    But, I won't vote for Robin Hood or socialism.
    Besides, in my book he's talking the talk but not walking the walk.
    Compared to earnings.......look how little money the Obamas gave to charity compared to the other 3. Hat off to Palin on this.

    i understand that Obama says he will NOT cut any of his proposed programs. He will spend, and spend big. That he is on a different route than McCain. Wow!

    The students had better do their homework about obama before voting him into the highest office.

    October 4, 2008 01:26 pm at 1:26 pm |
  17. lyn

    Tucker Bounds go back to school, may be the Old man McSame will pay for your training,______ On the Republican station Fox News Palin criticizes Obama & Katie Couric. I have one thing to say to you Palin go back home and face up to the investigation in Alaska , if you had nothing to hide you would have not stop the investigation. So stop telling lies .

    October 4, 2008 01:26 pm at 1:26 pm |
  18. Larry

    The $ 5,000.00 is to pay for insurance premiums, is $ 5000.00 more than you get now?.Are you insured now by your employer?Are you paying for your own plan?Are you uninsured?Are you a Socialist Democrat?What are you willing to pay for?Nothing?Are you still mooching off your mommy and daddy,and would now like to mooch off the government?Do you think the Wall Street bailout was BIG?You haven't seen NOTHING yet,wait a while,if Obama and the Dems get their way on health care ,there's never going to be enough money to bail that black hole out.I'm worried,the country can not afford all cost of the bailouts and greedy Democrats.

    Obama/Biden working the people
    McCain/Palin working for the people

    October 4, 2008 01:27 pm at 1:27 pm |
  19. Republican Suck!

    Racism is one of the main reasons the Republican Paty still exist. The more racism fades the more your party will fade. Starting in 08', Start thinking of new names and a new platform NOW!

    October 4, 2008 01:29 pm at 1:29 pm |
  20. former gop

    Again, McCain is blindingly out of touch if he thinks 5 grand would cover even half a year of quality health insurance.

    And the idiots out there who want to vote for him, are the same ones who probably can't afford health insurance. Even though I know Obama's is our next president, I'm dumbfounded by how MANY stupid Americans there are.

    I fell for Bush and his folksy good-ol'-boy act... I WON'T BE FOOLED AGAIN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    October 4, 2008 01:29 pm at 1:29 pm |
  21. John

    Health Care can be done – if you want it. You make choices between military spending in other countries or not; spending on middle east oil or not; spending on Chinese goods; etc. Why Americans prefer to spend so much taxpayer money on other countries just baffles me.

    John, Toronto

    October 4, 2008 01:30 pm at 1:30 pm |
  22. Chuck

    The American dream is WORK hard and you can have anything you want.

    The American dream is NOT hold out your hand and take from those who worked hard.

    obama = socialism

    October 4, 2008 01:30 pm at 1:30 pm |
  23. Amy in Mineapolis

    I am going to donate $50, now that i know they are using my money usefully!!!

    October 4, 2008 01:31 pm at 1:31 pm |
  24. Mike Dude

    Just from back of my head. How accurate these next ballots counting will be? As you know sometimes that's been a mistery as well in the past so who know's. Don't get me wrong now since this been an issue on the past as well, you know the stuff. And have fun anyhow at same time.

    October 4, 2008 01:31 pm at 1:31 pm |
  25. Republican Suck!

    I would like a Palin/McCain supporter to explain one initiative that their ticket supports

    October 4, 2008 01:33 pm at 1:33 pm |
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