October 4th, 2008
12:05 PM ET
10 years ago

New Obama ad hits McCain again on health care, taxes

Sen. Obama's new ad targets Sen. McCain's proposal for changing the tax treatment of health care benefits.

Sen. Obama's new ad targets Sen. McCain's proposal for changing the tax treatment of health care benefits.

(CNN) – The Obama campaign is releasing a new television ad that targets Sen. John McCain’s tax proposals relating to health care benefits.

“One Word,” a 30-second spot, focuses on McCain’s proposal to tax health care benefits that are currently not taxed. The McCain proposal would tax “your health care for the first time ever,” the announcer says. “It’s a multi-trillion dollar tax hike. The largest middle class tax increase in history,” the ad also says.

The new ad, which will begin to air nationally on Monday, was released on the same day that Sen. Barack Obama is set to give a speech focused on health care and taxes.

At a midday rally in Newport News, Virginia Saturday, Obama will call McCain’s health care tax proposal “an old Washington bait and switch” and “a shell game,” according to prepared remarks provided by the Obama campaign. “He gives you a tax credit with one hand – but raises your taxes with the other,” Obama will also say, referring to the fact that the tax credit included in McCain’s proposal will be paid to a taxpayer’s health insurance provider instead of to the taxpayer.

In a sign of how important issues economic issues like taxes and government spending have become to voters, the McCain campaign has already responded to Sen. Obama’s prepared remarks. Obama “is lying to voters,” McCain-Palin spokesman Tucker Bounds said in a statement released by the McCain campaign Saturday morning. “It’s a bald-faced lie because John McCain will improve the tax code so that middle class paychecks aren’t used to pay government bureaucrats but instead will pay for the access to health care Americans deserve,” Bounds added.

On Friday, both campaigns released new television ads that also spotlighted tax issues.

(Full script of "One Word" after the jump)

Script, "One Word," 30 seconds:

Obama voice-over: "I’m Barack Obama and I approve this message."

Announcer: "On health care, John McCain promises a tax credit.

But here’s what he won’t tell you:

McCain would impose a new tax on health benefits, taxing your health care for the first time ever.

It’s a multi-trillion dollar tax hike. The largest middle-class tax increase in history.

You won’t find one word about it on his website.

But the McCain tax could cost your family thousands.

Can you afford it?"

soundoff (227 Responses)
  1. Ron L

    McCains heathcare plan is not really going to help get our current mess under control. He is trying to fix it with smoke and mirros and that just isn't gonna cut it.

    October 4, 2008 02:42 pm at 2:42 pm |
  2. AA

    Here's a challenge to any GOP...

    Tell us what McCain is going to do about health care. Please be specific.

    Tell us what McCain is going to do about getting out of Iraq (I refuse to call it a war because it is not, it is a police operation). Please be specific.

    Tell us what McCain is going to do about the economy.
    Please be specific.

    Obama has ALL of his specifics made available to anyone who wants to know, it is on his site.

    McCain does not. Do you know why? Because he does not have any plans at all. All he continues to repeat is that I'm going to create jobs, win the war, and give you 5000 a year for health care.

    So please, someone, either private in a town hall or in the media, please ask him to explain A SINGLE DETAIL.

    You know be accountable.


    October 4, 2008 02:42 pm at 2:42 pm |
  3. Susan from Scotts Valley, CA

    Obama is our only hope to bring change to the status quo of Republican trickle down your on your own policies. He WILL protect our country and our values. McCain is going to drive us to ruin.

    October 4, 2008 02:42 pm at 2:42 pm |
  4. St. Paul Mom

    The McCain health plan worries me. Because it gets rid of the tax break that businesses get if they offer health insurance, they will stop offering it. It would end up with a lot of people being booted off the health insurance they now have and having to find their own insurance – if they can afford it.

    October 4, 2008 02:45 pm at 2:45 pm |
  5. Glenn; North Carolina

    It's good to see some straight to the point ad's coming out of the Obama camp. Now how is his camp going to be able to afford any sort of healthcare reform after the 850 billion pork barrel bailout is fully enacted. The uninsured sick will just get sicker and die, the underinsured will continue their way to bankruptcy and poverty. The CEO's will be fine though, and will probably keep their health insurance too!

    I'm an Obama supporter, and I'd love to see him address this issue at the next debate. There are a lot of us wondering how after all of this is he going to afford it. Ending the war in Iraq just isn't enough.

    October 4, 2008 02:46 pm at 2:46 pm |
  6. adem, oakland CA

    MCcain runs out of ammunition. No campaign scheduale till tuesday.

    October 4, 2008 02:47 pm at 2:47 pm |
  7. Vivian

    For all of the angry Republicans tired of paying taxes to support the poor. Google "Welfare Costs".

    An income of $50,000 =6,247 in taxes. Of that $647 goes towards "welfare programs", which includes a variety of things.

    You want to complain? Fine. But do your homework so that you know what you are talking about.

    October 4, 2008 02:53 pm at 2:53 pm |
  8. Bob

    McCain's health care plan is organized in a way to create hardship for employers who pay for employee plans. This then forces everyone into the insurance arena as individuals, instead of groups that get premium discounts, and TRUSTS that the FREE MARKET will take control and lower insurance costs across the board.

    Hmm, makes me think. What other recent examples do we have of the free market's benefits? Oh yeah, the mess on Wall Street!

    The free market benefit to the majority of people across the middle and lower end of the economic spectrum is a myth just like trickle down economics. Total socialization is not the answer either, but rather the answer lies somewhere in the middle.

    October 4, 2008 02:53 pm at 2:53 pm |
  9. McCain is toast

    Let me see if I get the GOP talking points straight, because all this spinning is hard to follow. Everything that happened in the first Bush term was Bill Clinton's fault. Everything that happened in the second Bush term is the Democrat Congresses fault. Anything that happens good in the future was set up by the Bush Administration and just took a fewyears to kick in and everything bad in the future – including what's going on right now is a product of the failed obama Administration.

    Let me know if I've covered every angle because I'd hate for Republicans to take any responsibility for anything at all or – worst of all – admit a mistake. And if I've missed anything just get me your personal saviour Bill O'Reilly's number and he can set me straight.

    October 4, 2008 02:54 pm at 2:54 pm |
  10. Donna

    Nightingale–you are delusional. Where on earth do you come up with trash like Obama having a "secret police force?" It is foolish, paranoid, unbalanced people like you who frighten me. And the "values" you claim are in jeopardy are nothing but the ramblings of an unstable mind.

    October 4, 2008 02:55 pm at 2:55 pm |

    Health care should use the gov't funds. CONTROL TECHNOLOGY use COST EFFECTIVE ANALYSIS... Who the heck wants the gov't involved in telling doctors how to practice medicine. I don't want my taxes going toward others... I want my gov't to be small and work on myside...

    October 4, 2008 03:01 pm at 3:01 pm |
  12. afo

    McSame is joker card lair!


    October 4, 2008 03:02 pm at 3:02 pm |

    GOV't ON MY SIDE not in my pockets to pay for everyone's expensive health care... LETS CONTROL COSTS!~!!

    October 4, 2008 03:02 pm at 3:02 pm |
  14. karen

    Where is Obama lieing?

    Right from McCain's website....

    Families will be able to choose the insurance provider that suits them best and the money would be sent directly to the insurance provider. Those obtaining innovative insurance that costs less than the credit can deposit the remainder in expanded Health Savings Accounts.

    What I want to know is, what if you already have insurance? I've got health insurance from my employer. Will the company's contribution be taxed as income that I will have to pay?

    October 4, 2008 03:03 pm at 3:03 pm |
  15. William

    Hey. Here's a novel idea. How about we take that $700 billion bailout money and pay for American's healthcare policies for the next two years. Bailing out Wall Street just gives them the green light to conduct business as usual. Like the saying goes "If you keep doing things the way you've always done them, you'll continue to be what you've always been"

    October 4, 2008 03:03 pm at 3:03 pm |
  16. Mrs. Texas Teacher!

    Why aren't my comments coming up when I submit them? Pray tell! Did John Voight's comment about the liberal media take hold? Usually all the Republican Party needs to do is scream liberal bias and the Media comes to bay! There is not such thing as liberal media! Stop playing that game with us!

    October 4, 2008 03:05 pm at 3:05 pm |
  17. Kenneth

    Somebody in government needs to staighten out the healthcare system in this country soon. It is pretty sad to realize that you can rent an apartment in certain areas of the country for less money each month then the money you need each month to buy a good health insurance plan. You can still rent a small studio apartment for $450.00 per month in some towns. Yet a good individual health insurance plan purchased on your own or extended from a company plan thru Cobra will cost you about $525.00 per month. This is out of control. And after paying that high premium of $525.00 per month somebody probably will tell you that you are not covered for cetain health care expenses because they are pre-existing conditions. This is wrong. If you need medical care and you are paying monthly premiums for health insurance then you should not have to worry about pre- existing condition clauses. We need to abandon pre existing clauses immediately. Outlaw that right away.

    October 4, 2008 03:05 pm at 3:05 pm |
  18. A dog barks in berkley round

    One in five people would vote for Bush again.I sure hope that mental health coverage is not cut in the new plans.

    October 4, 2008 03:05 pm at 3:05 pm |
  19. Mrs. Texas Teacher!

    You had better worry about the McCain health care plan. He wants to deregulate and privatize all he can! The wealthy take care of the wealthy. And they freeze tax breaks for the wealthy so that they can take their jobs overseas! And that is for sure! Wake up and smell the dictatorship on the horizon, if you reelect a republican, America!

    October 4, 2008 03:07 pm at 3:07 pm |
  20. Craig

    Just Google, Rolling Stone Article, Self made Maverick for another former POW's veiw of the 'hero' McBush. Not flattering.

    October 4, 2008 03:08 pm at 3:08 pm |
  21. Ella

    Just negative, just anti-Bush, just copy others' programs.
    No existig record of "doing things" and "just being negative" and with media support it seems enough this year to become a president. this is Obama campaign.

    October 4, 2008 03:09 pm at 3:09 pm |
  22. cecil

    Gov Palin IsTrying to Flirt her way into The VP position.

    Why Is It Ok ForThis White Women To Dumb Down The Office Of VP

    of The USA.

    She's Treating It As Though It's Some Cmmon Walmart Dept Manager


    Gov. Palin Does Have Some Small Town Political Experence, But

    She Is Not Ready To Take It To The Next Level!

    October 4, 2008 03:10 pm at 3:10 pm |
  23. amanda

    This is dangerous, so in effect I will have to pay taxes on healthcare, money I dont even now count as income? Think about that people, if you make 20,000 a year you will paying taxes on about 25,000.

    October 4, 2008 03:10 pm at 3:10 pm |

    Republicans want be happy until more than half of America are standing in cheese lines!

    October 4, 2008 03:10 pm at 3:10 pm |
  25. Greg FL.

    Nightingale, you spew the same garbage article after article. You sound like your running for office. I think you would find a more suitable crowd over at Fox. They will actually believe what you spew out.

    October 4, 2008 03:11 pm at 3:11 pm |
1 2 3 4 5 6 7 8 9 10