(CNN) – Even as the McCain campaign stepped up attacks on Sen. Barack Obama’s judgment and personal associations, the Obama campaign is keeping its message focused on health care.
The campaign’s latest ad, “Coin,” implies that Sen. John McCain’s health care reform proposals would be a risky bet. “On health care, there are two sides,” the ad says as a slow motion image of a single dime being tossed in the air appears on screen. After detailing the differences between Obama’s health care plan and McCain’s, the ad ends asking the viewer “Isn’t your health care too important to be left to chance?” as the dime falls and lands off screen.
The McCain campaign took exception with how its health care reform proposals are being portrayed. “Barack Obama is not being truthful,” senior McCain policy adviser Doug Holtz-Eakin said in a statement released by the McCain campaign.
“Coin” is part of the Obama campaign’s effort to focus the presidential race on health care and other issues that affect voters’ financial bottom lines. On Sunday, the campaign also held a conference call about health care reform policy that featured Kansas Gov. Kathleen Sebelius, who was the Kansas Insurance Commissioner prior to becoming governor, and the Pennsylvania and Ohio insurance commissioners. The call focused on criticizing Sen. McCain’s health care reform proposal.
Listen: Sebelius on Obama, McCain health care plans
The day before, the McCain campaign held a conference call of its own where it sought to refute the Obama campaign’s assertions about the McCain health care reform plan and, at a campaign event in Virginia, Obama called McCain’s plan “radical.”
Listen: Holtz-Eakin explains McCain's health care plan