October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. Wal

    McCain want to balance the budget by 2013.
    The problem is he doesn't know yet how the deficit may looks like in 3 months.
    Bush made the same promise to cut in half in 2004 election and where are we now?

    He said he know how to fix the social security. And the solution is commission. Or he pledge to not raise tax how can he be open to a commission and not open to raise tax in order to fix the social security?

    We saw this movie before ... that will not work again. This year2008 is different.

    October 9, 2008 05:34 pm at 5:34 pm |
  2. Wayne, Greenville TX

    It will be worth the expense to counter all the lies being spewed by Gramps McCain and Caribou Barbie.

    October 9, 2008 05:35 pm at 5:35 pm |
  3. good2know

    OBAMA!!!

    October 9, 2008 05:35 pm at 5:35 pm |
  4. Elizabeth - Texas

    Barack Obama is going to be one of our greatest Presidents He and Joe Biden are leaders.

    October 9, 2008 05:35 pm at 5:35 pm |
  5. Wow

    That is incredible.. I love it, but I hope it doesn't turn people off.

    October 9, 2008 05:36 pm at 5:36 pm |
  6. Georgia Girl

    "That One" is working hard to be "The President".

    October 9, 2008 05:36 pm at 5:36 pm |
  7. Peggy Munro

    Smart campaign! Smart management and application of resources.
    Strong leadership by surrounding himself with those with wisdom and intellect to bring about changes! [Methinks] he might be a good President!

    October 9, 2008 05:37 pm at 5:37 pm |
  8. Obama = Leader of our Free Nation

    TIME TO PUT DOWN THE HAMMER!

    October 9, 2008 05:38 pm at 5:38 pm |
  9. Frank Glendale Ca

    I think that it's a good move. He seems to be making the right ones and the right time.

    I say turn out the lights... the party almost over. :) Soon time to get to work and clean up this mess of the last 8 years

    Obama 08'

    October 9, 2008 05:38 pm at 5:38 pm |
  10. White-African(born there) American Military BRAT

    I can't wait................

    OBAMA/BIDEN '08

    October 9, 2008 05:38 pm at 5:38 pm |
  11. mitch

    I LOVE SURPRISES WHEN I'M THE ONE SURPRISING! BUT, I ALSO LOVE THE ANTICIPATION OF BEING SURPRISED BY THOSE I LIKE, WHO ARE DOING THE SURPRISING! THIS IS SO EXCITING!!!!!

    October 9, 2008 05:38 pm at 5:38 pm |
  12. Justin

    This will be a good chance for Barack to explain his agenda in clear and concise terms. I know some people will consider it hubris, but I think it is a great way for him to hold a frank conversation with the voters, and possibly his new constituents. Heck, I would take calls and emails from people and answer them.

    October 9, 2008 05:39 pm at 5:39 pm |
  13. Lone Wolf

    You go Obama! Just saw a report on Chris Matthews that thousands of newly registered voters have been illegally purged from the rolls in key swing states. Thes RETHUGS will stop at nothing to destroy our country and our democratic process. ENOUGH!

    October 9, 2008 05:39 pm at 5:39 pm |
  14. Barbara - 65 yr old white female in NC

    Good – because all we're getting in NC is the same old lies from "I'm John McCain and I Approve this Message".

    It makes me sick – all the lies have been debunked for months and he gets on there and says it anyway.

    McWarmonger Has NO HONOR

    Obama/Biden '08 – vote early wherever you can.

    October 9, 2008 05:39 pm at 5:39 pm |
  15. Jack from California

    I would hope that Barack will come out and talk to the American people and tell them that the road to recovery will have to cover over republican mistakes of the past 8 years.

    Bi-partisanship sounds great until the democrats propose real change and the republicans filibuster until they succeed in gutting the legislation. We need a 60 senator majority to make real progress or we'll keep getting more of the same corruption that we see today as your retirement accounts dwindle away.

    October 9, 2008 05:39 pm at 5:39 pm |
  16. Praetorian

    Thank God I've got Direct TV....
    I won't have tio watch that mind warping baloney.

    October 9, 2008 05:39 pm at 5:39 pm |
  17. To all who say they don't know Obama

    To all you that say you don't know Obama, tune in Oct 29th.

    October 9, 2008 05:39 pm at 5:39 pm |
  18. Sick & Tired

    Excellent idea...have the last word! This campaign has set the standard for as close to a flawless campaign that any candidate can ever run. Job well done!

    October 9, 2008 05:39 pm at 5:39 pm |
  19. D&D

    Man of idea, golden ticket!

    Everybody knows who is going to win the election, it's just not being said loudly, but everybody knows!

    GObama/Biden

    October 9, 2008 05:39 pm at 5:39 pm |
  20. kayla

    the time for change has come. God bless you sen obama. God bless you. you can tell you are his child.

    October 9, 2008 05:39 pm at 5:39 pm |
  21. Andy

    Brilliant. Let's hear that once in a generation steadiness and calm come full circle. Can't wait to watch and to cast my ballot for Obama.

    October 9, 2008 05:39 pm at 5:39 pm |
  22. C A

    This is great.

    A question for Mccain and his brainless white supremist running mate......How in the he– did you people think you could compete with Obama?

    October 9, 2008 05:40 pm at 5:40 pm |
  23. John

    Brilliant, this will give Obama a nice opportunity to counter all the smears being thrown his way and to seal this very needed deal!.

    October 9, 2008 05:40 pm at 5:40 pm |
  24. Carreen

    Exciting. Glad my contributions are going to help put Obama and Biden over the top on Nov. 4. I'll be tuned in to hear what he has to say.

    October 9, 2008 05:40 pm at 5:40 pm |
  25. Rob

    Oh boy! 30 minutes of an idiot on TV, telling people how bad things are, yet not saying a single thing about what HE'D do to make them better. Better find some paint to watch dry, I get more useful information from that.

    Of course the Obamaholic koolaid drinkers will be watching intently, looking at him dreamy-eyed, and then post how it was the most important 30 minutes ever.

    America's being fooled by a failed community organizer, with ties to terrorists and illegal groups, who promises the world but offers nothing.

    It'll be a sad, sad day for America if this joker gets in office.

    Somewhere there's a village missing an idiot. Someone want to call them and tell them he's running around the country yelling 'Change' and wanting to be the Democrat president?

    October 9, 2008 05:40 pm at 5:40 pm |
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