October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. I LOVE TV

    Considering the number of mindless TV-watchers among our voting electorate, this is clearly a great idea.

    October 9, 2008 06:07 pm at 6:07 pm |
  2. Coop182

    Methinks Obama's got something to say about his plans on the economy, energy, foreign policy, domestic policy and the like, uninterrupted and fireside-chat like.

    I'd also guess that he's got the goods on McCain and Palin, and he may or may not choose to turn them both into roadkill.

    Here's your October Surprise, America – McCrook and Caribou Barbie are officially toast, and no amount of spin by Tucker Bounds will save the GOP.

    October 9, 2008 06:07 pm at 6:07 pm |
  3. Hannah Stevens

    What an incredible campaign. Obama just shows every day that he is ready now to be our next President and I can't wait. What a relief it will be to get the neocon thugs out fo the WH.

    October 9, 2008 06:07 pm at 6:07 pm |
  4. BMartin, Duluth, MN

    I think this is a smart move After all the hate rhetoric coming out of the McCain/Palin campaign, we need Barack Obama to talk to the poeple and calm them down. I am 75 and have never experienced such a divisive campaign, and particularly with so many new young voters coming on board. We should be ashamed as Americans for the vitriol being expressed and fed by the media,

    October 9, 2008 06:08 pm at 6:08 pm |
  5. Zach, Independent/California

    McCain is already screwed over electorally. Just look at the map. Start with Bush-Kerry 286-252. Obama has Iowa +7 and New Mexico +5. The he just has to win ONE out of Nevada (5), Colorado (9), Indiana (11), Ohio (20), Missouri (11), Virginia (13), North Carolina (15), and of course Florida (27). He only needs ONE, and he's polling ahead in most if not all of them.

    October 9, 2008 06:08 pm at 6:08 pm |
  6. Pushing for Change

    It will be interesting to know what happens if Obama's message is aired on Fox...wonder how many of Fox's viewers will change the channel in disgust.

    October 9, 2008 06:08 pm at 6:08 pm |
  7. David

    I look forward to watching these spots.

    Go Obama! Bring peace, comfort and prosperity to the nation and spread it to the rest of the world.

    We need you as President to clean up George Bush's mess because John McCain would just sweep it under the carpet and keep it hidden from the American people.

    No, I'm not drinking Obama's Kool Aid. I am an intelligent person looking at the issues and the facts knowing full well that Obama is no way perfect but John McCain is too out of touch with the issues facing America today!

    October 9, 2008 06:08 pm at 6:08 pm |
  8. Dem for Unity

    I think the more information the better. They are a smart campaign and love the job they are doing. Just as long as it is informative I think it will do no harm. Nicely done Obama campaign!

    October 9, 2008 06:08 pm at 6:08 pm |
  9. realistic

    30 minutes is a LONG time to talk to us. I hope he has some visual aids to help solidify what his tax plans and health care plans actually look like compared to McCain's. I'm a visual learner, so I know others must be as well, and it would be helpful to see a side-by-side comparison of where the two stand. And if Obama could let us know who his economic team will be should be elected, I think people who "doubt his experience" would find that comforting. This will be interesting . . .

    October 9, 2008 06:08 pm at 6:08 pm |
  10. Chris

    And thus, the final nail in McCain Campaign Coffin is driven.

    October 9, 2008 06:08 pm at 6:08 pm |
  11. Phil

    Money can buy you anything, when you have hollywood millionares throwing charity events for your campaign. This is a career achievement, not a concern for country. And his time in senate has shown that. All of a sudden the Senator wants to change the nation. He made the same promises when running for senate, yet his record shows no accomplishements then, and if voted to be President wont show anything after either.

    October 9, 2008 06:08 pm at 6:08 pm |
  12. Russ

    This man is what America needs. Let's all get behind him and move forward!

    October 9, 2008 06:08 pm at 6:08 pm |
  13. Nando, Florida

    Obama is the best thing that has happen to the Democratic Party in over 50yrs .

    October 9, 2008 06:09 pm at 6:09 pm |
  14. Joe

    If he talks to us as americans with ideas and a steady hand showing leadership like FDR's fireside chats, and not talk down to us, I think this can only be a plus. Hopefully McCain doesn't buy 30 minutes and talk about nothing but how scary Obama is.

    October 9, 2008 06:09 pm at 6:09 pm |
  15. Hillary Democrat

    Go home to Chicago and be a community organizer...we need experience now in these uncertain times not a smooth talker. We can not trust Obama..... McCain now and Hillary in 2012

    October 9, 2008 06:09 pm at 6:09 pm |
  16. stkyrce

    I hope it's about his plans for America and his solutions for the current economic issues. McCain did have a plan for the mortgage crisis. It's not perfect, but he is on the right track. I'm a Dem and still keeping my options open.

    October 9, 2008 06:09 pm at 6:09 pm |
  17. Democrat For McCain

    Spending Those Foreign dollars before The Feds move in on him

    October 9, 2008 06:09 pm at 6:09 pm |
  18. texas voter

    Georgia Girl, you mean "The One", now wait for McSame to try and do the same thing. You know he tries to copy everything!!!!

    October 9, 2008 06:09 pm at 6:09 pm |
  19. Proud Supporter

    Awesome! I'm happy to hear that my three $25 contributions in the past year (after never supporting a campaign before) are contributing to Obama's ability to get the word out. I would give more now if I could.

    Obama/Biden 2008

    October 9, 2008 06:09 pm at 6:09 pm |
  20. phil .c

    smart man .obama an epitome and embodiment of wisdom.

    October 9, 2008 06:09 pm at 6:09 pm |
  21. Ed Word

    I hope it's to announce the funeral arrangements for the failed McCain/Palin campaign.

    GObama '08

    October 9, 2008 06:10 pm at 6:10 pm |
  22. John

    Goes to show how a campaign run from "the bottom up" works so much better than one run from "the top down". I think that also applies to other things, like say economics....

    October 9, 2008 06:10 pm at 6:10 pm |
  23. ben

    Continue the hard work. I will continue to help as much as I can

    October 9, 2008 06:10 pm at 6:10 pm |
  24. Shannon

    Smart !!!! Go Obama, I am so sick of the hate coming at of the Mccain camp..Its hate and their getting the crazys out... Its sick just sick, Mccain/Palin are the shady ones...
    Vote Obama/Biden 08

    October 9, 2008 06:10 pm at 6:10 pm |
  25. DEM

    Great idea! Way too many people are telling me that "they just don't know anything about Obama" Which is when I ask them if they expect the info to just materialize on their kitchen table? All the information they need is available to them, they just don't bother to look. Well, hopefully this 1/2 hour of television will inspire them.

    HAVE AT IT, BARACK!!!

    October 9, 2008 06:10 pm at 6:10 pm |
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