October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. Jonathan Nwaru

    That is why obama is the candidate of the furture. his campaign embodies that this nations best days lay ahead

    October 9, 2008 06:13 pm at 6:13 pm |
  2. Eric

    Great idea! Just another fine move from the Obama campaign.... the campaign that doesn't need to play the dirty games.

    October 9, 2008 06:13 pm at 6:13 pm |
  3. California Voter

    Looks like somebody has money to burn . . . . this is really getting scary.........smart campaign, clean campaign questionable . . ACORN?

    October 9, 2008 06:13 pm at 6:13 pm |
  4. Aaron

    This is what a leader does. I can't wait to see Obama sit down in front of America in a time of crisis and talk to us like adults. How refreshing!

    October 9, 2008 06:13 pm at 6:13 pm |
  5. Anna Catherine

    Great idea! I wish he woudl spend the time perhaps with the help of Warren Buffet explaining to the American people exactly why our economic structure is collapsing. Most people do not understand. True we are all angry and feeling betrayed. Hanging all the investment bankers and hedge fund managers is not the solution. We also need a full understanding of the $700 billion rescue package. In addition why is it necessary for the government to OWN the banks? Why is it necessary to have both plans in the works? This seems excessive to me. Thank you.

    October 9, 2008 06:13 pm at 6:13 pm |
  6. Basit Shaikh

    Wise, intelligent, smart and right time to execute.
    Thats what America needs in president.

    October 9, 2008 06:13 pm at 6:13 pm |
  7. Carol Causer

    Why hasn't someone picked up on McCain's comment that he aimed at Obama in the second debate: "this is no time for on-the-job training" ? Surely that is a solid point that Obama could throw back at McCain in the next debate, as it applies much more to Palin than to Obama.

    October 9, 2008 06:13 pm at 6:13 pm |
  8. Lynn Oregon

    I feel it deep in my bones and in all reflective thinking as well: Obama will go down in history as one of America's most honest, most caring, most industrious and creative Presidents in solving our nation's problems and in uniting the people of America and bridging divides. God bless you Obama in doing so God bless America. I feel blessed and joyful to be part of this historical moment of hope in this very difficult time in America. Obama/Biden '08.

    October 9, 2008 06:13 pm at 6:13 pm |
  9. josbam

    Because we have the money to achieve our goals !!!The smartest campaign ever in AMerica !!! Obama you have already changed America !

    October 9, 2008 06:13 pm at 6:13 pm |
  10. debra reddish

    turn people off!? It is sickening, like a scared, traitor rabbit. How much lower can he stoop? Come on, cnn, play this one up, big time! Still haven't read the truth on this liberal news organization concerning the real facts about Obama and Ayers, Obama and Odingo, etc.! The only trustworthy man running for president needs to finally call it like it is! I refuse to be one of the Obama lemmings!

    October 9, 2008 06:13 pm at 6:13 pm |
  11. Neil, CA

    It's going to be all of 24 hours before McCain will buy thiry minutes from Fox Noise. He has no creativity and copies everything Barack does.

    Obama/Biden

    October 9, 2008 06:13 pm at 6:13 pm |
  12. leapfrog

    Democrats: Want to make sure the McCain/Palin nightmare goes away? Vote. Make sure you go to the polls or vote absentee. But vote. Registered Democrats by far outnumber registered Republicans. So make sure you vote, and make sure you get your friends to vote. If they haven't registered, and there's still time, then get them to register and then get them to vote. Offer to drive them. Hold an election day party and bring a crowd of friends to the polls with you. This is especially true for you high school and college Democrats. Don't blow this off. Your future is at stake...

    October 9, 2008 06:14 pm at 6:14 pm |
  13. Steve

    Fox... That's interesting. Probably the only base where he still can scoop up some voters. I'll bet the 7% undecided are Fox viewers with TWO braincells.

    October 9, 2008 06:14 pm at 6:14 pm |
  14. former gop

    I love President Obama!

    October 9, 2008 06:14 pm at 6:14 pm |
  15. Bruce from Sugar Loaf, NY

    This is great. Obama needs to be more on the offensive. I agree with peggy, I think Obama has a better campaign machine on the ground, better organized and consistent. Obama has not once detracted from his overall stragedy and message, while Hillary Clinton adn John McCain have both changed their campaign slogans many times, but has fallen short.
    The fact that Obama has remained a cool customer through out this economic issues shows he can be a true leader under fire...he has my vote.

    October 9, 2008 06:14 pm at 6:14 pm |
  16. Tammy

    Could American people vote for Obama a Muslim in the primary school record shows his religion is Islam. Obam is a popular last name of Muslim people after Muhammad?
    I vote for Mc.Cain not for a man who doesn't salut the American flag and runs for an American President.......

    October 9, 2008 06:14 pm at 6:14 pm |
  17. Raz

    "THAT ONE" is the one. :-)

    October 9, 2008 06:15 pm at 6:15 pm |
  18. Steve A. , New Braunfels , Texas

    Good ! I can't wait to here what he has to say-go Obama !!!

    October 9, 2008 06:15 pm at 6:15 pm |
  19. Danielle

    Bravo Obama!

    What a wonderful idea. I can't wait to hear him speak to us about his his plans for a better America. Good luck and Godspeed. Looking forward to seeing you in the White House come January.

    Obama and Biden in 08' and 12' :)

    October 9, 2008 06:15 pm at 6:15 pm |
  20. John O

    I think that could be amazing...but I agree with Wow...30 minutes is a long time in this era of short attention spans, and people might just tire of hearing him and be put off.

    October 9, 2008 06:15 pm at 6:15 pm |
  21. A Woman In California For Obama:

    I've been busy lately and I haven't gotten a chance to comment on a few tickers:

    First of all Obama supporters Listen: this year we have a lot of republican support. Each day I see many of you are calling the republicans lots of names. This is NOT smart. I understand your feelings but I think you should scale back on the name calling. To call the McCain's and Palin's names are one thing (I agree) but calling people names who are actually voting WITH us this year is another. Please think about it. Do you want them calling ALL democrats stupid, etc. WE want and appreciate their support. (I do). Please let's keep it only about the McCain's and the Palin's. There is sure plenty to say about these criminals.

    Ticker on Cindy McCain: She is one of the MAIN reasons "John" won't go anywhere. Listen to Ms. "home wrecker" calling out someone for being dirty. I personally do not want to look at someone for the next four years who wears $300,000 outfits for a couple of hours and suggests "she knows what we are going through." She is disgusting in every way imaginable and I hope Obama attacks her credibility right back as I'm sure she doesn't want her dirt to come out the closet. It's plenty there. Mrs. Cocaine. Obama is EVERYTHING McCain wishes he could be except of course, the obvious. It's not Obama's fault you CAN'T win the presidency and that you cheated and lied all your adult life. I'm sure McCain's last words will be "Senator Obama." He is obsessed with Obama. Watch out McCain-hatred can be an awful thing-especially at your age. Bottom line: McCain is ready, willing and UNable to do the job.

    Present ticker: Obama keep up the good work. Hopefully, it will all pay off.

    October 9, 2008 06:15 pm at 6:15 pm |
  22. Diane, GA

    Barack will rock the vote. I love it!

    October 9, 2008 06:15 pm at 6:15 pm |
  23. Theogracias

    Gee I could watch Lou Dobbs blither and smirk about his twisted racist agenda or I could listen to Obama encourage us to make America the place our founding fathers envisioned?.?.?.?

    All those poor unfortunate souls attending the Palin ralies are ignorant and grew up with the stain of racism.

    How did Lou get like that? He must have an education to get on national television every night???

    October 9, 2008 06:15 pm at 6:15 pm |
  24. Farrell, Houston, Tx

    Obama has an incredible campaign staff which is further proof of his ability to lead and use good judgement. Obama is the person to lead our country in any crisis and we Americans deserve the best.

    October 9, 2008 06:15 pm at 6:15 pm |
  25. brad

    I just wish mccain and those in office leave today and Obama get right on in working away. Why wait 3 more months for more craziness?

    October 9, 2008 06:15 pm at 6:15 pm |
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