October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. nuelbytes

    thats an excellent move...reminding the voters how important this election is. But i dont think FOX will fall for that.

    October 9, 2008 06:15 pm at 6:15 pm |
  2. Terrell of Escondido Ca.

    Just goes to show ya!!! Who is running the smartest campaign. So exactly WHO is the most qualified????

    October 9, 2008 06:15 pm at 6:15 pm |
  3. 26 and counting

    Sounds like a "I want your vote" speech that shows and tells why "That One!" is the only one!!

    October 9, 2008 06:15 pm at 6:15 pm |
  4. Marie

    I think it is very smart. I'm not sure of how many $$$ I would put into FOX – such very staunch right-wing viewers. But as we have seen, Obama has employed above board approaches to his advertising and with his adversary.

    October 9, 2008 06:15 pm at 6:15 pm |
  5. Patti Wichita, Ks.

    Hey, you do what you have to do...

    October 9, 2008 06:15 pm at 6:15 pm |
  6. THAT ONE!!!!

    He already has like his own network on the SAT CABLE... its named OBAMA and its been going for at least a week that I know of.. and it runs all day long and loops over and over the same message. REALLY COOL!!! Now Obama is in the TIMES!!

    October 9, 2008 06:15 pm at 6:15 pm |
  7. Frank

    I hope that he spends part of it telling voters, particularly new voters and people of color about their voting rights.

    The right-wing is already trying to suppress voter turn-out, and it will only get worse over the course of the next three weeks.

    My darkest fear is that when they suffer the final defeat, the Republicans will try to use their Federal law enforcement authority to defeat the will of the voters.

    October 9, 2008 06:15 pm at 6:15 pm |
  8. Hans

    Way to go Barack, If McShame so chooses to spend his time and money on talking smack about Obama being or paling around with Terrorists then thats his time and his money. Barack decides to spend his time and money on something more productive then my hat off to him. Forget the other garbage, it's nonsense.

    October 9, 2008 06:15 pm at 6:15 pm |
  9. Gary from Madison, WI

    If Obama can run our country like he has run his campaign, then we are in good hands.

    October 9, 2008 06:16 pm at 6:16 pm |
  10. Ken

    I imagine his address on the Fox channel to start something like this:

    "I appear on this particular network tonite to talk to my fellow Americans that are stuck in Dumbf-kistan. Most of you have ardently supported the current [R] disaster-in-charge for the past two presidential elections, and you are now tempted to follow the [R]ightwing demagoguery you grew up on and blindly vote for John McCain in the upcoming election. Mr. McCain is hoping that you are dumber than asphault and will look at the dreadful failure of the past 8 years and join him in calling it a 'success',.....join him in continuing that 'success' as America's economic life, scientific life, cultural life are returned to the Dark Ages when true conservatives happily roamed the landscape, free to kill who and what they chose. Admittedly, it is a grand vision for those of you that can't think your way out of a paper bag, those of you that rely on the mindless pundits that appear on this network for your ideas.

    But returning to reality, returning to the 21st century and the grand dream our forefathers bequeathed to us............."

    Now, I might actually turn my TV channel to the Fox network to hear that speech!

    October 9, 2008 06:16 pm at 6:16 pm |
  11. Donna

    @Hillary Democrat...if its NOT OBAMA now there will be no Clinton in 2012...fair is fair...

    October 9, 2008 06:16 pm at 6:16 pm |
  12. Diane, GA

    That sucking sound you hear is the McCain camp crashing.

    ObamaBiden 08

    October 9, 2008 06:16 pm at 6:16 pm |
  13. President William Jefferson Nixon

    I hope McCain and Palin continue their racist rant because the more they talk, the more people move to Obama's side, keep talking, keep talking keep talking

    October 9, 2008 06:16 pm at 6:16 pm |
  14. Willy Brown

    Who cares. BHO is going to loose anyway. He can't tell the truth about himself.

    October 9, 2008 06:16 pm at 6:16 pm |
  15. Deb, Allentown,PA

    cmon cnn...

    Deb, Allentown,PA
    October 9th, 2008 5:52 pm ET

    I hope he takes that time to talk about who he intends to ask to be in his cabinet.

    He’ll pick Dems, moral Republicans (obviously that leaves out McCain and Palin) and independents. He has proven that he surrounds himself with the best and brightest, and I’d love to see him do this in advance of the election. Can you imagine how many more independents and Republicans he could win over with intelligent, reasonable cabinet picks??

    October 9, 2008 06:16 pm at 6:16 pm |
  16. Hall for Obama

    My, My, If he can do this as he campaign what do you think he will do if he is the President? He will be great!

    October 9, 2008 06:16 pm at 6:16 pm |
  17. Todd

    Lets look into Bill Ayres terrorist and Obamas friend do you know about him? Of course you do.

    Do you report it? Of course you don’t!

    October 9, 2008 06:16 pm at 6:16 pm |
  18. Gayle, IN

    Smart and innovative and I will be glued to the tube.

    O/B 08

    October 9, 2008 06:16 pm at 6:16 pm |
  19. Jessica, SF Obama Love

    I hope he does something inspiring and memorable with it. It needs to be something big with just days before the election then, electrify the country...

    Let's go Obama!

    October 9, 2008 06:17 pm at 6:17 pm |
  20. Georgia

    Hillary Democrat - have you lost your freakin mind?! You are ridiculous, you bitter old bag!

    October 9, 2008 06:17 pm at 6:17 pm |
  21. Karen

    Great. Meanwhile get your smart and compelling wives out there, too. Get them out front, keep them in the news. We need to see more of them.

    October 9, 2008 06:17 pm at 6:17 pm |
  22. Todd

    The American people are seeing through your attempt to sway this election.
    POSERS EXPOSED!

    October 9, 2008 06:17 pm at 6:17 pm |
  23. LynneP

    He could be the next three weeks airtime but he will not be getting our votes. The 'stage strut' doesn't win elections. He has been in the Senate about five minutes before running for president, talk about NO CREDENTIALS, he is it. Obama is dealling in all flash and glitter and we need substance in the White House, seasoned, experienced substance and it will not come with Obama.

    October 9, 2008 06:17 pm at 6:17 pm |
  24. Joe Reed

    The "rich" Republicans are crying foul because Obama has unlimited fundiung resources?

    October 9, 2008 06:17 pm at 6:17 pm |
  25. MI girl

    Smart campaign. Smart use of dollars and technology. Senator Obama has great ideas and is open to new, creative options. It's what America needs and we need to get away from past ideas and blunders and move on. I'll be watching with interest.

    It sure would be nice if bloggers would leave a comment on why this might or might not be a good idea...instead of using it as an opportunity to slam someone – whether it is the Republican side or Democratic. Let's talk about the proposal!

    October 9, 2008 06:17 pm at 6:17 pm |
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