October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. Trollmaster

    The same people that say Obama would make a dangerous leader are the same people that supported Bush, and far right wing necon talking points and were proven wrong time after time. And they refuse to admit that the Bush admin was toxic to America. Why value their opinions. They may as well try to convince us that Charles Manson would make a good roomate.

    October 9, 2008 06:24 pm at 6:24 pm |
  2. Joanna

    I am glad he is spending such large amounts of money on himself. Would we expect anything else? Obama's campaign is all about reverse discrimination. Attack anyone if there is innuendo in the speech/conversation and SCREAM racism. This is the guy who used the law to get his first Illinois senate seat and yet on the 2nd debate tried to break HIS OWN contract and Brokaw had to remind him that he signed that contract! Obama isn't about you, the voter, he is about himself. I truly hope he wins because I am sick, sick, sick of America and its hollywood politics and anti-intellectual media. Time to MOVE.ON!!!!

    October 9, 2008 06:24 pm at 6:24 pm |
  3. david

    I know I'll be watching "that one"

    It'll bring tears to my eyes to Call Obama my president! I'll actually feel proud instead of shame when I talk to foreigners!

    October 9, 2008 06:24 pm at 6:24 pm |
  4. Annie

    I can't believe these Hillary supporters who are now behind McCain. Anyone who said they supported Hillary but now McCain clearly did not support her because of her policies. If they had, they would have realized that SHE supports Obama's policies and is nothing like McSame. You must have only been blindly supporting her because she is a woman. Thankfully, most of you have actually listened to her plea to get Obama elected come November. Listening to her shows her the respect you say she deserves.

    October 9, 2008 06:24 pm at 6:24 pm |
  5. Bob from VA

    This is a better approach than the so-called debates we have been seeing. He can talk directly to the American people about his plans for us, and McCain can do the same.

    October 9, 2008 06:24 pm at 6:24 pm |
  6. Leimomi Matunding

    Juneau Alaska, we stand with Obama and Biden!!!

    October 9, 2008 06:25 pm at 6:25 pm |
  7. Jen M.

    What a smart guy – he has run a great campaign and is incredibly smart and steady. I'm behind you Obama!

    October 9, 2008 06:25 pm at 6:25 pm |
  8. Go Obama!

    I'd vote for Obama but I can't because i'm disabled. I wish we could vote online.

    October 9, 2008 06:25 pm at 6:25 pm |
  9. Jay

    This is Great.

    We can not stop and think we are going to win. Always play from behind. If the CONpublicans can play nasty, we will give them all we have!

    October 9, 2008 06:25 pm at 6:25 pm |
  10. Kasch, California

    wow.... Has this been done before?!

    Looks like Obama is dropping the A-Bomb on McCain's Campaign on October 29th...

    October 9, 2008 06:25 pm at 6:25 pm |
  11. go mccain

    So much for caring about the poor. I need money to help me through this rough spot in the ecomomy why doesnt he help me out what an elitist. There are people losing jobs and he is buying up alot of airtime on tv does that really sound like someoen that care about anybody but himself. He is trying to buy the whitehouse an di hope it backfires

    October 9, 2008 06:25 pm at 6:25 pm |
  12. ZEPPO

    What a weak move. His handlers must know winds are shifting.

    October 9, 2008 06:25 pm at 6:25 pm |
  13. linda

    You stand your ground Mr.Obama we know you speak the truth,Mccain has lied over & over again when you call the american people your american prisoners & then don't realize what you have just said what a crock who would want this man for President when he doesn't know what he is saying this is very scary and neither does his paper doll wife,she even has her information wrong said obama voted against the troops in Iraq no it was her husband that did that-now she needs to go get one of her beers and cry because this election for her husband and palin is over-she too needs to get educated on foreign policies before she speaks or accuse anyone of not knowning anything unlike herself she too is not worthy of any place in office even her Alaskians people don't care for her-so what do that tell you,GO OBAMA FOR 2008-& I will be at his INAUGURATION. This is a man of knowledge and for us american people to survive for it's been 8 long depressing years of these mccain politics that has not worked for us-so now we have a man who will support us american citizens who cares who has been walking in our shoes who knows what it is to be poor and afraid-MR.OBAMA has done this and that is why we American people has to get him in the chair-as far as mccain saying "that one" yes that one is for the people not mccain,so lets go people and vote"OBAMA"

    October 9, 2008 06:25 pm at 6:25 pm |
  14. larrylegend

    Thanks for Fact Check, which keeps us informed and show the disparities between the candidates. I've had enough of McSame and his sidekick, Sarah six-pack.

    October 9, 2008 06:25 pm at 6:25 pm |
  15. Ryan Kr

    Way to go Mr President. McCain and her cheeleader 're out of touch and out of ideas.

    October 9, 2008 06:25 pm at 6:25 pm |
  16. Obama for me

    The McCain Palin rallies are getting very scary with the racist over tones. It is McCain DUTY to quiet this mob mentality. It is very dangerous.
    Please John, for once, do the right thing and just stay on topic and stop the hate.

    October 9, 2008 06:26 pm at 6:26 pm |
  17. Eddie

    To the Hillary Democrat, Excuses, Excuses think about the country . Republicans are the reason for this season. I had so much respect for Sen McCain before this phase of the election. He has turned unto someone who certainly does not deserve to be president. He is only using Gov Palin to get votes from people like you. Let's put race, gender aside and open our eyes to the fact that we cannot go back in the direction we have been going for the past 8 years. We need change. Not change that the Mccain/Palin ticket speak about. Their campaign just started the CHANGE THEME recently. He puts the campaign first, poor people struggling, and promoting hate is not a person who puts country first. Just think about it for once.

    In a month is campaign will be over. One of these two men will go back to the senate, and the other will be president. His job isto fix this mess of a country.

    Sen Obama and Sen Biden will do the country good. At least they won't be spreading hate and fear.

    October 9, 2008 06:26 pm at 6:26 pm |
  18. LYNETTE IN CA

    LOVE THE STRATEGY!!! WE WILL ALL BE WATCHING!

    October 9, 2008 06:26 pm at 6:26 pm |
  19. Trysh, Los Angeles

    How can anyone look at the hard ball Barack Obama is playing in BOTH of these campaigns and say he doesn't come off strong. Talk about Talk softly and carry a big stick.

    McCain has announced each punch he plans to try to throw at Obama and runs off at the mouth more than a short guy hiding behind his friends knees. Obama just comes with an unexpected punch and leaves McCain wondering what he just did and why?

    McCain is going to try to block off some time too, now...but he has NO IDEA what Obama plans to do in that time slot.

    This is HI LARIOUS!!!

    October 9, 2008 06:26 pm at 6:26 pm |
  20. Frank

    I simply refuse to believe that these people supporting McCain but identifying themselves are "Hillary Democrats."

    They are not likely to be Democrats of any sort. They are typical Republicans – which is to say, lying cowards.

    October 9, 2008 06:26 pm at 6:26 pm |
  21. Rawdel

    It looks like the end of the road for the 72 year old!!!

    October 9, 2008 06:26 pm at 6:26 pm |
  22. Janet, MA

    He's putting my money where his mouth is–and I love it.

    Obama/Biden 08

    October 9, 2008 06:26 pm at 6:26 pm |
  23. Otis

    I have no idea why Obama would do this. Sit back and relax. McCain is out of steam.

    October 9, 2008 06:26 pm at 6:26 pm |
  24. Clinton

    I think that all Obama has to do is find a way to replay his Denver acceptance speech again just a few days before election... game over.

    October 9, 2008 06:26 pm at 6:26 pm |
  25. old white woman in NC

    In this incredibly complex economic world, I think Obama's efforts to spend serious time discussing the economic crisis and offer some serious proposals for all of us to work through is not only needed but welcomed. I for one really want to hear from him, much like Roosevelt's famous fireside chats during the dark days of the Great Depression and WWII. Way to go, Obama!

    October 9, 2008 06:27 pm at 6:27 pm |
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