October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. Adam

    kind of like Chavez's show in Venezuala wherehe sings, dances, and bashes Bush?

    October 9, 2008 05:41 pm at 5:41 pm |
  2. GARY

    BIG DEAL. ALL OBAMA IS ,MOUTH AND SHOWBOAT. YOU NAIVE SUPPORTERS FULL OF HATE ARE HIS PUPPETS AND HE IS THE MASTER. THERE IS ONLY TWO THINGS QUARENTEED IN LIFE PAYING TAXES AND DYING. YOU NAIVE OBAMA SUPPORTERS SHOULD GET OUT OF THAT FANTASY LAND YOUR IN. COME TO REALITY WHERE MCCAIN AND PALIN LIVE.

    October 9, 2008 05:41 pm at 5:41 pm |
  3. Hana

    He has run a smart and brilliant campaign through out with money from ordinary people like us. God willing when he wins, it will be our victory. Finally a Government of the people, for the people, by the people. Stay focused Obama/ Biden.

    October 9, 2008 05:41 pm at 5:41 pm |
  4. manuel

    Obama should do everthing to kick these Republicans and their tricks out of the White house. we need a new perspective in the world.

    October 9, 2008 05:41 pm at 5:41 pm |
  5. JG

    Tell 'em like it is Barack, and in your signature suave way!

    Go get 'em.

    That One/Biden '08

    October 9, 2008 05:41 pm at 5:41 pm |
  6. sabuc for Obama

    CBS and NBC make sense, but is Fox willing to take the money for a 30 minute block of Obama time? This sounds very interesting. Hope to hear more CNN.

    October 9, 2008 05:41 pm at 5:41 pm |
  7. Unbelievable!

    Fabulous! I only hope this man runs the country like he's running this campaign. Just stellar!

    October 9, 2008 05:41 pm at 5:41 pm |
  8. lou bradley

    Follow the money to ACORN & you wil find lawbreakers!

    October 9, 2008 05:42 pm at 5:42 pm |
  9. N.S of Huntsville, Al

    Obama you need to find about this registration crap that is taking place and all the hard work of getting people registred may be in vain if someone or people don't demand to find out if they are truly registred to vote.

    October 9, 2008 05:42 pm at 5:42 pm |
  10. Vegas Barbie for Obama

    Brilliant move! With the last debate being next Weds., Oct. 15, there is plenty of time between then and Nov. 4. He'll be the last word and the last one on everyone's mind going into election week! My husband and I will have voted for the Obama/Biden ticket by then via early voting, but we'll be tuned into Sen. Obama on the 29th, for sure!
    YES WE CAN!!

    October 9, 2008 05:42 pm at 5:42 pm |
  11. HouseDiva

    I'll be watching.

    Obama/Biden 08

    October 9, 2008 05:42 pm at 5:42 pm |
  12. An Independent

    Obama please give me some specifics on the economy, i love you, but i need to hear something more. McCain (R) the republicans cost me 5,000 this month, and your party has not held the leader, Bush,(R )accountable, so there is no way I can vote for you or any republican this year. Bush (R) has done more damage to America than any terrorist could have done, but that was the terrorist plan all along, bankrupt America, and you and bush fell for the lie (Iraq). Iraq war is why America is on the the virge of collapse, not minorities and poor folks. I am now bitter, but , kind of hopeful things can change. final verdict on bush (r) on economics. FAILURE>

    October 9, 2008 05:42 pm at 5:42 pm |
  13. MarioB. from Berlin for OBAMA/BIDEN

    yeah I'm looking for that.

    WEST VIRGINIA IS TURNED BLUE!!!
    NORTH CAROLINA IS TURNED BLUE!!!
    FLORIDA IS TURNED BLUE!!!
    VIRGINIA IS TURNED BLUE!!!
    OHIO IS TURNED BLUE!!!
    COLORADO IS TURNED BLUE!!!
    NEVADA IS TURNED BLUE!!!
    NEW MEXICO IS TURNED BLUE!!!
    IOWA IS TURNED BLUE!!!

    WTG BARACK!!! WTG USA!!!

    Obama/Biden in a landslide!

    October 9, 2008 05:43 pm at 5:43 pm |
  14. Micheal shoemac republican voting for Obama in miami florida

    Thats right Obama, i donated to the camp.... so that we can win

    you know how to make the right choices, and this was a really good one...

    thats a great way to clean your name from the nasty false attacks of the McCain camp....

    Good move Obama/Biden

    October 9, 2008 05:43 pm at 5:43 pm |
  15. Tim

    Go Obama!
    Let's put this old geezer and his clueless hockey mom sidekick out to pasture!

    October 9, 2008 05:43 pm at 5:43 pm |
  16. Mccain is a liar

    The scary thing is Mccain camp is trying to have him killed by insinuating he is a terrorist, it is unbelievable the rallies Palin is holding, as people are shouting "kill him" or "terrorist" and all she can do is smile. The most vile disgusting campaign on earth and they are probably still scratching their hate mongering heads as to why they keep slipping away in the polls…

    October 9, 2008 05:43 pm at 5:43 pm |
  17. country first

    saying that mccain stands no chance is an understatement....if he really loves this country he would donate his campaign funds to the economic recovery program...instead of wasting it on a lost cause

    October 9, 2008 05:43 pm at 5:43 pm |
  18. Shannon

    what's he going to tell us, is he going to share what he is going to do for America. Well why hasn't he done anything while in the Senate. Why didn't he try to protect the American people before he was running for Senate. What a fraud! Who cares what he has to say, we know he's going to win, and anyone with a brain knows he isn't going to do anything for the American people, that doesn't first do something for him. He cares about what he can get, and nothing else. What did he get from big oil, for their huge tax breaks, we know a criminal helped buy him his home, who knows what big oil gave him.

    October 9, 2008 05:44 pm at 5:44 pm |
  19. Mario Brenes

    Very good idea.
    In case the McSame camp insist on the path of dirty politics he will have a chance to tell us, the American People what the real thing is.
    He can't afford to let these dirty Reps do what they have been doing now for several elections. Fear is no way to win an election.
    Issues is the way to go but if the Reps can't win on the issues maybe they should get lost and let some body with love for his country run the show. Not love for the rich friends.
    Go Barak, don't take any from those Reps clowns.

    October 9, 2008 05:44 pm at 5:44 pm |
  20. Tim Gurchinoff

    Here's a presidential debate I would like to see: one where neither candidate uses their time to bash the other one. I'm not interested in hearing McCain slam Obama or vice-versa. I'm interested in hearing what each candidate will do (not promise, but actually do) to fix the mess that our country is in. I couldn't care less about which campaign can come up with the best dirt on the other. That's tired, useless and unimportant. The United States is facing some of the most major issues it has ever faced (certainly in my lifetime) and it's time for both Obama and McCain to drop the mud and start explaining why they deserve our vote. Not why the other guy doesn't

    October 9, 2008 05:45 pm at 5:45 pm |
  21. tulsa

    Once again, Senator Obama has shown his ability to use the cash his suporters have donated wisely.
    For anyone who wonders where all this cash is coming from, I can tell you that most is coming from people like me. 10, 20, 50 dollars at a time. Senator, I will send as much as is allowed by law every time I can afford it. I would rather eat hot dogs for 4 more weeks than go through 4 more years of Republican rule.
    We, the people are ready for GOVERNANCE. For a LEADER.
    Thank you Senator.

    Vote Obama/Biden
    (yep, "that one")

    October 9, 2008 05:45 pm at 5:45 pm |
  22. Ken amundsen

    To the commentaries, to the news anchors, to the people of America, some of you ask, some of you speculate, some of you try to guess why? Why are Barack Obama and Joe Biden gaining ground in the polls? Folks its simple, just do as I have done and watch these campaign events for a day or two. Back to back, start to finish. The Obama campaign is firmly connected. They are a positive force, an uplifting force, a make you feel good force. The McCain group is dramatized , doom and gloom. They spread a negative layer so thick, so blue it feels heavy on the soul. Just from the motivational spirit alone with out the issues the McCain camp loses. Then you add this crises to it and the drama that John and Sarah add and even if they had the magic answers they could never really be heard to their full potential. The sarcasm, the doom and gloom and the feel of panic instability and confusion are cringe points that make the polls what they are today and guess what? I'm no pro but its gonna get much much much worse for them because all in all people just want to feel good and the Mcain/Palin ticket cant deliver on that and that my friend is why the polls have shifted and the trend will only get stronger and stronger every single day and guess what? I am a white republican 54 yrs old and I to will vote for Barack because he just to say it simply. makes me feel good about me, my country and he gives me hope. I have gotten to know him and love him with all my heart, I fully predict a landslide, and this man whom came from nowhere has truly earned the place he and his family have in my heart, YES WE CAN! Ken from Calif

    October 9, 2008 05:45 pm at 5:45 pm |
  23. NO McCain, NO Palin, NO CINDY

    Go Obama Go!!! Unite Americans to take back this country!

    This is leadership. This is taking charge. This is an American Hero.

    "This campaign has never been about me; its about YOU!" – Obama

    October 9, 2008 05:45 pm at 5:45 pm |
  24. Shay

    I wander what the McCain camp is doing now. How can they keep the press on them without buying ads.

    October 9, 2008 05:45 pm at 5:45 pm |
  25. Liviu

    Let me remind you the following, as per “The Economist” poll of academic economists:

    Which candidate would pick a better economic plan?

    John McCain: 13.6%

    Barack Obama: 80.7%

    No opinion: 5.7%

    Which candidate strikes you as having a better grasp of economics?

    John McCain: 7.8%

    Barack Obama: 80.1%

    No opinion/ don’t know: 12.1%

    October 9, 2008 05:45 pm at 5:45 pm |
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