October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. tlw

    Dear Obama, 30 minutes is a long time – use it effectively and wise. And by all means, please do not stoop to the level of the McCain camp. You're better than that. Keep it real, and during your 30 minutes, speak to me in layman's tems that I can understand. You're almost there......keep hope alive!!

    October 9, 2008 06:40 pm at 6:40 pm |
  2. aliousalam No Mcbush

    Phil, it's my money tool. Not wallstreet or hollywood.

    October 9, 2008 06:40 pm at 6:40 pm |
  3. American Vet

    Put a chart of Obama in the polls next to the Dow,s performance???

    look out capital gains tax on the way. Stuff your money under the mattress.

    Obama, Acorn, B. Frank is the cause of our economic mess! CLEARLY

    October 9, 2008 06:40 pm at 6:40 pm |
  4. True Democrat

    Great news! Obama/Biden all the way!!!

    October 9, 2008 06:40 pm at 6:40 pm |
  5. dtk

    Obama caries more human race than most of us. and also he is smart and human well educated American. the world is better off with Obama, America is Lucky to raise Obama specially in this difficult time.

    October 9, 2008 06:40 pm at 6:40 pm |
  6. Sandy

    Hillary not now maybe later and McCain never ever. Community Organizer is just what we need as whole. Obama Has stuck the nail in the Wall and the hammer will seal the deal.

    October 9, 2008 06:41 pm at 6:41 pm |
  7. Moe, NY

    Smart move on Obama's part, but that is not surprising. Can't wait to watch!

    October 9, 2008 06:41 pm at 6:41 pm |
  8. King

    Whoohoo...and 'that one' ends it with a slam dunk!! How estatic! Go Obama

    October 9, 2008 06:41 pm at 6:41 pm |
  9. Michael Lewis

    I mean he used my idea!

    October 9, 2008 06:41 pm at 6:41 pm |
  10. Burt

    For sale: White house on Pennsylvania Avenue.

    October 9, 2008 06:41 pm at 6:41 pm |
  11. Einar A. Elsner

    This is a smart move! Obama will use 30 minute spots to tell us why he is the most qualified candidate to lead our nation in these tumultuous times. I will watch for sure.

    October 9, 2008 06:41 pm at 6:41 pm |
  12. Jess

    awesome ! Our next president!

    October 9, 2008 06:41 pm at 6:41 pm |
  13. Spirit of America

    So the White House really is for sale to the highest bidder and biggest spender on corporate media. This is change?

    October 9, 2008 06:41 pm at 6:41 pm |
  14. Mick

    Fiscal responsibility has to be a top priority so the issue is forever taken away from Republicans leaving them with only national security fear mongering as their last bastion of "strength". Do the right thing Democrats so we can finally crush this plague that has used our flag as a shield and club against all opposition.

    October 9, 2008 06:41 pm at 6:41 pm |
  15. Avenue A

    Dr. HRC Wilson, how can you support McCain after supporting Hillary? McCain was the one who made a disgusting joke, "Why is Chelsea Clinton so ugly? Because Janet Reno is her father." at a GOP fundraiser. Google it, look it up, fact check it. I would never be able to support someone who insults a child. Wake up and smell the coffee.

    October 9, 2008 06:42 pm at 6:42 pm |
  16. ShirleyY - Seattle

    I LOVE OBAMA, HE IS A WISE MAN. TELL DAVID GERGEN TO APOLOGIZE, HE WAS ON CNN YESTERDAY SAYING HOW HE IS PROUD OF MCCAIN AND PALIN NOT BRINGING UP AYERS AND RACE, I WAS LAUGHING, I SAID TO MYSELF DAVID, JUST WAIT UNTIL TOMORROW IT WILL HAPPEN AGAIN AND AGAIN. DAVID APOLOGIZE TO THE AMERICAN PEOPLE FOR YOUR STATEMENT.

    October 9, 2008 06:42 pm at 6:42 pm |
  17. tuff Col. Oh

    I'M VOTING FOR THAT ONE HE'S A MAN WITH A PLAN

    October 9, 2008 06:42 pm at 6:42 pm |
  18. Russ

    We need someone with a steady hand, someone who understands the economy, and someone that doesn't sell out the country to BIG BUSINESS. That someone seems to be Barack Obama!

    October 9, 2008 06:42 pm at 6:42 pm |
  19. harvey

    My own personal campaign among registered voters revealed that most voters with common sense vote Obama regardless of party lines. Only the republican base surrounded with hate (see fox news) and non-intellectual seem to attach to King dumb and Queen. dumber, respectively, McCain and Palin.

    October 9, 2008 06:42 pm at 6:42 pm |
  20. jonny

    If Canadians could donate to US candidates I would send a nice big fat check to Obama.

    The world is doomed if McCain wins.

    October 9, 2008 06:42 pm at 6:42 pm |
  21. Pericles

    Nancy. Barack Obama is not going to change this country. You are. I am and anyone else will who will be responsible for themselves. Why does everyone want a god head to change the world?

    October 9, 2008 06:42 pm at 6:42 pm |
  22. Allan

    Obama will use the time to help America grow more comfortable with the next President of the US. He will be leading all of us – Democrats, Republicans and Independents – and will start the process of healing the wounds that have been opened by the hateful rhetoric of John Sidney McCain III and Sarah Louise Heath Palin.

    October 9, 2008 06:42 pm at 6:42 pm |
  23. Rob

    Barack Obama is crazy! Out of his mind crazy genius!

    October 9, 2008 06:43 pm at 6:43 pm |
  24. Susan

    Brilliant. I'll take "That One" and the Democratic Party over the latent racism and corporate pandering of the Republican party ANY DAY.

    Obama-Biden 2008.

    October 9, 2008 06:43 pm at 6:43 pm |
  25. Perusing-Through

    GOD Bless America!
    GOD Bless the Obama-Biden Leadership

    October 9, 2008 06:43 pm at 6:43 pm |
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