October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. Rosemarie

    GO BARACK!!!

    October 9, 2008 06:43 pm at 6:43 pm |
  2. Presley

    McCain has substance...lol. Ok.. Let's talk who has No Credentials..ummm..Palin maybe. American voters need to step out of their comfort zone just a little and look at what's going on in the world right now. We need Change! We need something different!! McCain is not Change. It's all about OBAMA!!!!!!!!!!!!

    October 9, 2008 06:43 pm at 6:43 pm |
  3. Texas for Obama

    I support Obama big time, but I am afraid that McCain and the GOP will do three things in response to this.

    1. They will say its a shame that Obama has unlimited money to buy
    the presidency.
    2. They will have a fundraiser to combat what Obama is trying to do.
    3. After raising enough money, the GOP will do the same thing and
    say they had "no choice."

    I think this idea is both brilliant and risky.

    October 9, 2008 06:43 pm at 6:43 pm |
  4. O/B for Change

    I hear people throw out the experience argument and to that I say...

    No president ever operates in a vacuum....he surrounds himself with advisors. All I need to know is how good are the people from whom he seeks advice. Experience is not as important as judgment...look at their campaigns....who is getting the best advice?

    October 9, 2008 06:44 pm at 6:44 pm |
  5. HOUSE

    Doesn't "Hillary Now and McCain in 2012" mean you're not confident enough to re-elect McCain, and admitting to it, 4 years before the next election?

    October 9, 2008 06:44 pm at 6:44 pm |
  6. Laura, WI

    Meanwhile, McCain continues to attack Obama personally! Finally realising that attack mode is all he has left.. He cant win on issues!

    Pathetic!!

    Obama is the only candidate with his feet firmly on the ground!

    October 9, 2008 06:44 pm at 6:44 pm |
  7. VA will go BLUE!!!!!!!!!

    Funny, even FOX thinks that McCain is gonna lose. The ship is sinking republicans, jump off!!!!

    October 9, 2008 06:45 pm at 6:45 pm |
  8. Laidetea

    This is good timing for him to have bought his own airtime spot. This will give him a chance for people to see what he's all about the people first/economy. He has ran his campaign politically sharp.

    Obama/Biden 08

    October 9, 2008 06:45 pm at 6:45 pm |
  9. Janine

    I think this is great. It gives a chance for people that don't know much about him and are still shaky to genuinely find out more about who he is.

    October 9, 2008 06:45 pm at 6:45 pm |
  10. Eleanor

    Too bad McCain and Palin were not this democratic
    I hope that McCain and Palin realize they need to step up and be *leaders* and denounce this anger in the crowds instigated the last few days by Palin and continuing today and then the media plays it up too!!
    Need I remind people we are talking about a black man here
    who could easily be targeted by some kook out there
    this is a beautiful family we are talking about here
    Like michelle Obama said last night people can disagree without being disagreeable and bitter
    They both need to grow up and denounce this anger
    All it takes is one angry person to get a crowd riled up
    I seen that in Ed Henrys piece on the situation room

    October 9, 2008 06:45 pm at 6:45 pm |
  11. Houston

    I can't stand McCain. But both candidates are horrible. For things that matter to honest, moral, hard working people who believe in small government and therefore the true American dream, Obama is a mistake.

    October 9, 2008 06:45 pm at 6:45 pm |
  12. Jim

    Ugh. Now I have to find something to do for half an hour on that day, other than watch tv.

    October 9, 2008 06:45 pm at 6:45 pm |
  13. Jose

    I find this very energizing. I have never seen a major candidate purchase such a large block of time. I'm excited and anxious to see how it will be used.

    I think this is a good move. Regardless of what happens between now and then, if Obama can get on TV a few nights before the election and just talk to America, it will allow everyone to see him. I also think it shows that he wants to be transparent. I hope Obama becomes a president who regularly addresses the nation to keep the citizens up to date on information, not just one who addresses the nation for bad news.

    The only thing will be that the day of these block we will see some wild things coming from the McCain campaign. Which will only play negatively I think. So this is win win for Obama.

    October 9, 2008 06:45 pm at 6:45 pm |
  14. Jim

    This is wonderful news! I will send Senator Obama another $100 . The more the "joe six pack" and general public can see the clarity and sincerety with which this man speaks the better.
    It is clear with McCain 's extremely erratic behavior, ie first seen in choosing Sarah Palin, in contrast to Senator Obama's more presidental demanor the better.
    Thanks for the Good News!!!
    Jim O

    October 9, 2008 06:45 pm at 6:45 pm |
  15. Tony

    All you pathetic white supremacists, racists, KKK members, etc.

    Prepare yourselves for 8 years of Obama / Biden.

    Deal with it losers!

    October 9, 2008 06:46 pm at 6:46 pm |
  16. Regina

    Why not donate the money it costs for those adds??? Our country is suffering and he's spending 10's of 1000's of dollars on ads... Both candidates are spending money that our country could use in other areas. Also, has the president or any of our leaders thought about taking a pay cut????

    October 9, 2008 06:46 pm at 6:46 pm |
  17. one4truth

    Great! Let me mark that on my calendar so I can schedule a nap during that time!

    October 9, 2008 06:46 pm at 6:46 pm |
  18. Mike, Texas

    While Obama is winning, McCain is trying to figure out what the heck is a planetarium overhead projector.

    McCain...here is a hint..it is not the overhead projector used at your elementary school..lol.

    October 9, 2008 06:46 pm at 6:46 pm |
  19. Jon

    McCain campaign:
    holy ... smokes!!

    October 9, 2008 06:47 pm at 6:47 pm |
  20. Daniel

    I think this might hurt him. If this happens during game 6 of the world series he might not get people to watch. Also 30 minutes will cause some people will just turn it off. Also 30 minutes can allow people to think about what he is saying and that could be bad for him.

    October 9, 2008 06:47 pm at 6:47 pm |
  21. Hoku

    I think it is important to those who are not sure of who Obama is. If those voters are unsure of Obama when they go to the voting booth, they'll either vote for McCain or a 3rd party. I don't think it matters if Fox carries his 30 minute spot, since Fox news fans are predominantly conservatives.

    October 9, 2008 06:47 pm at 6:47 pm |
  22. Sieg Heil Sarah

    Sarah and sidekick McNasty are getting close to inciting to riot.

    October 9, 2008 06:47 pm at 6:47 pm |
  23. cecil

    Follow The Yellow Brick Road McCain!

    Palin She's Melting, Time For Her To Head Back To The "AIP" Pals!

    October 9, 2008 06:47 pm at 6:47 pm |
  24. Arnie

    Fact Check about McCain: He really needs to be evaluated by a Psychiatrist. I saw him on tv last night during one of his campaign rally and remember he like to say " To my fellow Americans" instead he said "To my fellow PRISONERS". FLASHBACKS IN VIETNAM. As a Gulf War Veteran myself, I can see that McCain clearly suffers from PTSD! thus resulting to his ERRATIC BEHAVIOR, changing his mind quickly without even thinking or forgetting the things he just said(sign of DEMENTIA). Does his own party notice that! PLEASE CAN SOMEONE HELP HIM? He's 72 years old and I really feel SORRY for him.

    October 9, 2008 06:47 pm at 6:47 pm |
  25. Sick o da spin

    Must-not see TV

    October 9, 2008 06:48 pm at 6:48 pm |
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