October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. America

    Go Obama Go!!! Maybe that's the day when Obama will inform the world that while John McCain was on the "Council for World Freedom" he sponsored gorilla soldiers in the hills of Afghanistan in the 1980's, the same gorilla soldiers that became Al Qaeda and the Taliban. Why is the fact that John McCain was a sponsor and member of a far right conservative orginization that sponsored death squads in Latin America and Afghanistan not a bigger news story already??? John McCain is a sick individual.

    October 9, 2008 05:46 pm at 5:46 pm |
  2. Obama's Rockin the Houuuuuuuse

    YAHHOOOOO! GOO OBAMA! I'm donating another $50! Take it to them Obama!

    October 9, 2008 05:46 pm at 5:46 pm |
  3. jim

    I don't know why McBrain can't pack up and leave with his phoney from Alaska. They both could build bridges to nowhere.

    October 9, 2008 05:46 pm at 5:46 pm |
  4. Bushwhacked in Eugene, OR

    Wow - that should be interesting! I'll already have voted by then [by mail, in Oregon] but will look forward to hearing this. And yes, this 66 year old white woman will vote for Obama.

    October 9, 2008 05:46 pm at 5:46 pm |
  5. Tom

    Its all over McCain, the fat lady is singing.

    October 9, 2008 05:46 pm at 5:46 pm |
  6. American for obama------

    Tell America how McCain and charles Keating caused banks to collapse is the late 80s.

    That is exactly what is happening now.

    Tell america about McCain's ties to the Arizona mafia and how he married into one.

    Tell america about McCain's tie to the Iran-Contra and ayatolla terrorists and guerillas.

    October 9, 2008 05:46 pm at 5:46 pm |
  7. Rick

    Good, maybe he can explain to us how it is that he had his political "coming out party" at the home of a terrorist, he served on two boards with the terrorist, joined with the same terrorist in distributing grant money to "re-education" schools and yet claims that he "hardly knows him.

    While he's at it maybe he can explain the democrat mindset that says it's ok that this guy(Ayers) was a terrorist and, in fact, why is it that the democrat mayor of Chicago names this terrorist as the city's Man-of-the-Year? What is it with democrats that don't see anything wrong with all of this?

    October 9, 2008 05:46 pm at 5:46 pm |
  8. Claire

    Genius. He really is revamping the way politicians should run a campaign.

    October 9, 2008 05:46 pm at 5:46 pm |
  9. Griff

    The Unions are purchasing this Air-Time Not the Dems...
    4yrs from now, the Unions will be Broke. Wild-Cat strikes will rage the Country.. It;s happen in History all ove the World.. Now it's your turn to....De-value the American Dollar... Your heading for a New Civil War...

    October 9, 2008 05:47 pm at 5:47 pm |
  10. Olivia

    Must be payback time!
    Fox won't get much...if any....for fair reporting and equal time to both campaigns.

    October 9, 2008 05:47 pm at 5:47 pm |
  11. mitch

    THE OBAMA OCTOBER SURPRISE! GET READY REPUBLICANS! YOUR PARTY WILL BE HISTORY AFTER THIS COMES OUT!

    October 9, 2008 05:47 pm at 5:47 pm |
  12. Fav

    Wow!!

    I only wonder what McShame is going to pull out of his sleeve w/ this fantastic idea Obama's got!!

    Hmmm....

    October 9, 2008 05:47 pm at 5:47 pm |
  13. cmc

    Betcha I know what this all about, could it be to set the record straight for the umpteenth time. Course there willbe those who will not believe, but they will get what they wanted. Now what will they say................my guess is they still won;t believe it.

    October 9, 2008 05:48 pm at 5:48 pm |
  14. Crazy Cat Lady

    Brilliant! Obama will talk directly to the country, not through any media filter, and let the voters see for themselves who he is and what he stands for.

    One wonders just how huge his fundraising numbers must be from September, eh?

    October 9, 2008 05:48 pm at 5:48 pm |
  15. Lori from MO

    I bet McCain wishes he would've left the old money raising political machine behind and depended on Mainstreet Americans to fund him like Obama did. This is great. Take that Washington Republican machine!

    Obama/Biden '08!

    October 9, 2008 05:48 pm at 5:48 pm |
  16. Arden

    What an awesome idea. Everytime I think the other side is moving ahead in anything, you people come through. God Bless you and by the way KUDOS to Mr. Gibbs. I love it when someone can stick the screws to Sean Hannity. When John McCain reaches the gates of hell and finds BinLaden, Sean Hannity should go with him.

    October 9, 2008 05:49 pm at 5:49 pm |
  17. don

    How much money did Obama raise in September if he can afford a 30 minute national media buy?

    October 9, 2008 05:49 pm at 5:49 pm |
  18. Independent..found what I was looking for

    This is great. Very smart thing to do. Now if only those people who keep complaining about not knowing him or believes the dirty politic of McCain/Palin will watch they will see who Senator Obama is.

    October 9, 2008 05:49 pm at 5:49 pm |
  19. Keith in VA Beach

    Im still waiting for the reverend wright ad. Americans have heard all the smears on Obama before, they have nothing new. President Obama only a couple weeks left. Tough it out!

    October 9, 2008 05:49 pm at 5:49 pm |
  20. mitch

    THE DEMOCRATS ARE GOING TO GIVE UP THE 'GOODS' ON JOHN MCCAIN AND THE GOP!

    October 9, 2008 05:49 pm at 5:49 pm |
  21. Rob indetroit

    smart move.

    October 9, 2008 05:49 pm at 5:49 pm |
  22. jane

    YES WE CAN. YES WE CAN. YES WE CAN

    October 9, 2008 05:49 pm at 5:49 pm |
  23. thomas harding

    Obama is at his best when he can logically and reasonably address certain situations...clamly w/o the hysterical crowds that have been a virtual hate machine of late with McCain and that complete joke Palin

    October 9, 2008 05:50 pm at 5:50 pm |
  24. Biff

    no let up until he's crossed the finish line.........

    THAT ONE is who I want for President

    October 9, 2008 05:50 pm at 5:50 pm |
  25. Rob indetroit

    mcsame/palin are loser's!.

    October 9, 2008 05:50 pm at 5:50 pm |
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