October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. JL

    Obama is just the leader we need in our current situation.

    October 9, 2008 05:53 pm at 5:53 pm |
  2. Cindy from NC

    I guess we will see the October Suprise....Can't wait.
    Now watch the copy cat try something like this.

    October 9, 2008 05:53 pm at 5:53 pm |
  3. Lesley

    My first thought is that he will be talking about his plans for his presidency, like a fireside chat, since people say he's aloof and not connecting with voters. I'm sure McCain folks and supporting pundits will call it presumptuous. But if McCain can "suspend" his campaign, why not this?

    October 9, 2008 05:53 pm at 5:53 pm |
  4. Boston Bean

    EXCELLENT MOVE. Let the truth be told. OBAMA/BIDEN 08

    October 9, 2008 05:54 pm at 5:54 pm |
  5. bill

    put the hammer down obama ALL THESE MCCAIN PALIN LIES caint stop you now we the american people have finally woke up we right here in indiana are working hard its past time we put this bunch of lieing idiots out to paster with dow down another 700 ALL MCCAIN PALIN HAS GOT IS SMEAR GOT NEWS FOR YOU IDIOTS YOU ARE OUT OF HERE GO OBAMA LETS MAKE THIS A LANDSLIDE NOV FOURTH

    October 9, 2008 05:54 pm at 5:54 pm |
  6. jay

    wow...i am hoping that at least on one of the networks, americans will get the opportunity to see & hear from all four individuals on one stage in same room having a civil forthright and substantive discussion of direction & course each is planning for america and her citizens, what do you think?

    -jh-

    October 9, 2008 05:54 pm at 5:54 pm |
  7. Ramen Dude

    But why include Fox? People who hadn't made up their minds on who to vote wouldn't be tuning into Fox right now, right?!!

    October 9, 2008 05:54 pm at 5:54 pm |
  8. Irene

    We'll be looking forward to seeing every last minute of those 30 minutes..........

    THEN..........it's going to be a REAL PLEASURE to CAST OUR VOTES on November 4th!

    OBAMA / BIDEN 08

    October 9, 2008 05:54 pm at 5:54 pm |
  9. joe sixpack

    should be interesting... hope it is well-recieved... i'll take what he says in thirty minutes over what mccain would say in 30 days any day.... can't wait.... obama/biden 08/12

    October 9, 2008 05:54 pm at 5:54 pm |
  10. Ken in NC

    I think "THAT ONE" is running a well managed campaign and staying on subject. It is clear he has surrounded himself with smart people and that is a sign of the level of his own intelligence to do that. A really smart person seeks out smart people.

    I think there is a lesson to be learned here by Senator McCain.

    October 9, 2008 05:54 pm at 5:54 pm |
  11. Dee

    Looks like "That One" is going to win.

    October 9, 2008 05:54 pm at 5:54 pm |
  12. novisi

    wow...if only it get's the right message down to the people...

    it sure would galvanise folks into action...

    change is comming and it's ring all over the world...not just for america!

    October 9, 2008 05:54 pm at 5:54 pm |
  13. AB

    I hope he doesn't think he needs the extra time. It would be a terrible shame if he did something to himself.

    October 9, 2008 05:54 pm at 5:54 pm |
  14. LS, Austin, Texas

    With Obama as President, he will lead us in a new direction and he will let the American people know the issues and what's going to be done about it as they occur.

    Obama will not be like BUSH, who only comes out from under the bed once or twice a year to just blab in front of the camera, making no sense whatsoever.

    Obama will be very honest and open with the people.

    October 9, 2008 05:54 pm at 5:54 pm |
  15. D-Texas

    GAME OVER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    OBAMA/BIDEN 08

    October 9, 2008 05:54 pm at 5:54 pm |
  16. Kish from Britain

    Time to give the final verdict................................keep on keep on President Barack Obama....................the white house is in sight and we got your back

    October 9, 2008 05:54 pm at 5:54 pm |
  17. Lynn: 60 yr old white Obama supporter

    Time for Americans that really do put "country first" and demand an end to the attacks on Obama's patriotism. No matter what side you are on this is inflammatory and untrue. America politics have become pathetic as the country sinks into recession while the McCain camp sinks lower and lower into third world politics.

    October 9, 2008 05:54 pm at 5:54 pm |
  18. Logan

    So brilliant! Has this ever been done before? I'm only 21 so I don't have a long history of elections to look back on.

    October 9, 2008 05:55 pm at 5:55 pm |
  19. SOUTHERN HOTTIE

    I'M VOTING FOR THAT ONE!

    YES WE CAN!

    "...but in the unlikely story that is America, there has never been anything false about hope." Barack Obama

    October 9, 2008 05:55 pm at 5:55 pm |
  20. AJ

    Sounds like a good way to put yourself out there right before people hit the ballots. Get those last few fence clingers to your camp. Smart move, I'll be watching

    October 9, 2008 05:55 pm at 5:55 pm |
  21. PUMBU

    WHY SHOULD IT TURN YOU OFF, OBAMA HAS TO RUN SMART NOT ERRATIC CAMPAIGN AND HE IS.

    October 9, 2008 05:55 pm at 5:55 pm |
  22. linda n carolina

    That's a true man of vision....ooooh McCain is going to be so steamed about this.HEHE

    October 9, 2008 05:55 pm at 5:55 pm |
  23. dana

    YEA!! YEA!! I love it!! Whatever one might say about Obama this man is sharp and he surrounds himself with sharp, smart people. Unlike old man mccain and his raving lunatic vp pick!

    October 9, 2008 05:56 pm at 5:56 pm |
  24. Ex-Republican for Obama

    Ardent fan of Obama here, but it will be fodder for the freaks that are afraid of how convincing of a leader he is. The only thing to fear, is fear itself.

    Yes, I'm afraid of McCain being president, and I'm even more afraid of it now that I realize I'm afraid of it. Because not much scares me!

    I heard they crossed a pitbull with a Sarah Palin. Turns out that it bites you, leaving you with a nasty lipstick stain (fortunately no blood) and then runs for help. If it really gets psychotic, it shoots you from a helicopter. Not to worry though, it seldomly leaves it's house.

    October 9, 2008 05:56 pm at 5:56 pm |
  25. virginia nielsen

    Smart move!!! Probably is to talk about that NASTY stuff that the caribou barbie and the old man are spreading all over... lies have short legs!!!
    Or maby is to tell the american people about Palin relation with the AIP, wich her husband was a member til 2002 and she gave the open speach this year. OBAMA 2008-2016 !!!

    October 9, 2008 05:56 pm at 5:56 pm |
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