October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. AMGC

    from a media buying standpoint, it's a good move reaching a nationwide audience days before they're set to make a major decision. sources say his most successful commercial was a 2-minute piece where he was talking directly to the camera detailing his plans. this could succeed in really telling his story. good tactic in overall strategy.

    October 9, 2008 05:56 pm at 5:56 pm |
  2. AJ

    Fox might not be able to air it if conflicts with the World Series.

    October 9, 2008 05:56 pm at 5:56 pm |
  3. Tommy

    Hey, McCain was right about the surge...

    Obama should give him a position as a joint Cheif of Staff.

    October 9, 2008 05:56 pm at 5:56 pm |
  4. Chris

    THAT Leader is different, THAT Leader is change, THAT Leader executes, THAT Leader has vision, THAT Leader is genuine, THAT Leader is creative AND smart, THAT Leader shows courage, THAT Leader is calm and strategic, THAT Leader/Liberal is FORWARD thinking...

    I want THAT ONE!!!

    October 9, 2008 05:56 pm at 5:56 pm |
  5. Georgia Blue

    I can't wait to see and hear the next president on October 29th! I'm almost certain that McCain will try to purchase airtime now. A typical follower McCain is...

    October 9, 2008 05:56 pm at 5:56 pm |
  6. Noslip

    This is what I call SHOCK & AWE!!!

    October 9, 2008 05:56 pm at 5:56 pm |
  7. Kurt

    Obama is preparing for the end game..

    Checkmate!!!

    October 9, 2008 05:56 pm at 5:56 pm |
  8. Deb in Vegas

    Hollywood must truly be embracing this. Will I be able to do a search for it on my cable box menu? What will it be under–sitcom, docudrama, news, variety, reality?

    To everyone who has contributed to either campaign...aren't you proud of where your hard earned money is being spent? Remember that when you can't make a bill payment or buy food for your family. But, then again, you will probably find a way to blame someone else for it.

    October 9, 2008 05:56 pm at 5:56 pm |
  9. mere

    This is what all the Candidates have purchase campaign spots on TV in the past. Why should this be any different?

    Since when do you recall 'NOT 'seeing campaigning spots on TV just days before any presidential election?

    October 9, 2008 05:56 pm at 5:56 pm |
  10. Veterans 4 Obama

    YEAH, CAN'T WAIT TO WATCH HIM!

    October 9, 2008 05:57 pm at 5:57 pm |
  11. NetteNAZ

    Excellent campaign strategy. I hope voters that are considering doing nothing or think that their votes do not count are inspired to excercise their right to vote.

    Well, Sen McCain it appears that Sen Obama does know the difference between a strategy and a tactic. On 5 NOV 08, a tactic should be clear to you.

    Obama/Biden 08

    October 9, 2008 05:57 pm at 5:57 pm |
  12. Good

    Im waiting for McCain to do the same.... if he can just remember what Television is. Maybe thats what he was looking for during the debate, instead of "puddles" his lost dog (as The Daily Show so eloquently put).

    October 9, 2008 05:57 pm at 5:57 pm |
  13. middle age white woman

    Just keep it humble!
    Obama 08

    October 9, 2008 05:57 pm at 5:57 pm |
  14. SONGBIRD MCCAIN

    As cool as the other side of the pillow...

    October 9, 2008 05:57 pm at 5:57 pm |
  15. Tony - Fla

    "That One" is working hard to $$$BUY$$$ the election.

    October 9, 2008 05:57 pm at 5:57 pm |
  16. Dennis in Chicagoland

    I'm a strong Obama supporter...I hope that 30 minutes is packed full of specifics on moving the country forward. If it does, it will be a landslide victory.

    October 9, 2008 05:57 pm at 5:57 pm |
  17. carlton

    That One will be your next President

    October 9, 2008 05:57 pm at 5:57 pm |
  18. Cathy

    Obama is busy doing what it takes to win an election. While McClueless and his clueless sidekick are spreading negativity. In the end, intelligent and decent Americans will make the right choice.

    OBAMA/BIDEN 2008

    October 9, 2008 05:57 pm at 5:57 pm |
  19. Not Fooled

    Putting down the hammer indeed.

    Barack is talking issues while McCain and co. are firing blanks that didnt work 9 months ago, and definitely wont work now.

    I think American appreciate straight talk about policy decisions in a 90 second ad, with specific details, more than black and white scare mongering about someone's character. Because thats all the GOP are doing at this point.

    October 9, 2008 05:57 pm at 5:57 pm |
  20. Rob indetroit

    IT gives Obama a chance to really talk to the american people.

    October 9, 2008 05:57 pm at 5:57 pm |
  21. Concern in Ohio

    I think Obama continues to show that he has AMERICA in mind and not himself!!!!!!!!!!

    Obama/Biden '08

    October 9, 2008 05:57 pm at 5:57 pm |
  22. We love it!

    Spread the word "my friends"!

    "That one" is THE one!

    October 9, 2008 05:57 pm at 5:57 pm |
  23. David Tshil

    This one is just smart.

    October 9, 2008 05:58 pm at 5:58 pm |
  24. mccain is the wizard of oz

    excellent! i was hoping he would do this. he will have the chance to speak to the american people in a sustained format that allows him to spell out who he is and where he wants to take the country. this is in contrast to mccain strategy that seems to be trying to produced as many decietful and false sound bites as possible and say them often enough so that people don't pay attention to the man behind the curtain.

    October 9, 2008 05:58 pm at 5:58 pm |
  25. Beverly, NYC

    I will be making another campaign donation tonight, it's been tough to give the max allowed but I consider it money well spent. Barack Obama has run a skillful and dignified campaign for 19 months despite the slings and arrows. I have no doubt he will run the country the same way.

    If I were a Mccain supporter I would be demanding a refund.

    October 9, 2008 05:58 pm at 5:58 pm |
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