October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. Griff

    I heard that CNN. Hillary Clinton. The Woman who let down her Country out of, Pure-Jealousy. I would never have believed it Possible.. But it's happened....

    October 9, 2008 05:58 pm at 5:58 pm |
  2. Tracey-Jacksonville, FL

    I think that it is incredible that Mr. Obama has surrounded himself with such great people who has always kept him two steps ahead of John McSame. Our time is now and we must take advantage of this moment.

    October 9, 2008 05:58 pm at 5:58 pm |
  3. Danny

    Last time i checked , its not a crime. The man has run an excelent campaign and its a tip of the iceberg. That is how you know an organised individual. I am confident he will do a FANTASTIC job as President.

    God Bless America

    October 9, 2008 05:58 pm at 5:58 pm |
  4. bridgette

    He will be the model of how all campaigns will run in the future. Because he took it to a whole nother level.

    October 9, 2008 05:58 pm at 5:58 pm |
  5. meen

    Great! I hope he is the next president. I am tired of MCCAIN's" my friends " and his silly irrelevant attacks. As an independent voter I am offended that he thinks I am stupid and can be scared into voting for him..Sorry I am going for "that one"

    October 9, 2008 05:59 pm at 5:59 pm |
  6. ONLY 26 MORE DAYS IN WHICH WE HAVE TO LISTEN TO MOOSE FLATULENCE FROM THE NEWLY CROWNED 2008 MISS MOOSE ANAL SPHINCTER(THE “FOLKSY“ TRANSLATION IS A$$WHOLE)!

    Please clear the air of the moose flatulence!

    Hopefully, Obama will announce his economic advisors and take control of this aimless government we have now.

    No leadership from Bush or "Have Patience "Paulson. McMoron lurches from pillar to post like a dodderin' old fool, and you betcha' Miss Moose Anal Sphincter babblin; aimlessly.

    Hopefully, "That One" will step into the leadership void and make some suggestions that the Shrub will take.

    October 9, 2008 05:59 pm at 5:59 pm |
  7. Chris from STL

    Sounds good. Smart way of managing ad dollars.

    October 9, 2008 05:59 pm at 5:59 pm |
  8. Philadelphian trapped in Texas

    30 minutes. Not short sound bites, but time for a major address on a wide range of issues ... kind of like a short "State of the Union" address without interruptions for supporters' applause, moderators' attempts to redirect discussion, or opponents' attempts to distract.

    It's a big gamble with a public whose attention span rarely lasts more than 30 seconds. It takes guts. I hope it turns out to have been a good idea.

    October 9, 2008 05:59 pm at 5:59 pm |
  9. Donna

    He shouldn't was his money on FAUX NEWS....

    October 9, 2008 05:59 pm at 5:59 pm |
  10. Rob indetroit

    OBAMA/BIDEN 08'
    OBAMA/BIDEN 08'
    OBAMA/BIDEN 08'

    THAT ONE.!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    October 9, 2008 05:59 pm at 5:59 pm |
  11. Jack Bisase

    try to imagine a scenerio in which obama loses this election....i know...i can't either....

    obama/biden 08/12!!!

    October 9, 2008 05:59 pm at 5:59 pm |
  12. Eustachuis wkf

    Good Job Obama and very good thinking. You will win for sure. No one can stop it now Go Go Go all the way

    October 9, 2008 05:59 pm at 5:59 pm |
  13. kevin

    you people need help, according to Obamas tax plan small business making 250k a year are going to be hit with higher taxes.. That means almost every small business that has employees will get hit! YES what is 250k a year when your in business. Subtract all your expenses,payroll,employees,taxes etc etc if your business doesn't bring in 250k a year than consider yourself out of business!! Wake up do you have a clue as to what that will do to our economy?? Taxing all investmet capital, capital gains taxes, Do you smart people have any idea what that will do to investment income, investment capital for all businesses. You Obama supporters think that by getting your measly 1000 tax rebate a year will help the economy better wake up, go to school,learn something about how the economy works!!

    October 9, 2008 05:59 pm at 5:59 pm |
  14. high information voter

    Smart move....buy the air time early so you can respond to the 11th hour charges that McCain and the RNC will undoubtedly hurl.

    October 9, 2008 05:59 pm at 5:59 pm |
  15. bruja

    WHERE IS CAFFERTY?????????????????????????????????????/

    October 9, 2008 06:00 pm at 6:00 pm |
  16. obama all the way

    Woohooot!!!

    I am SO glad this is what my hard earned donations are going to!!!!!!!!!!

    I am going to donate again RIGHT NOW!!!!!!!!!!!!!!!!!

    October 9, 2008 06:00 pm at 6:00 pm |
  17. zammunda

    OBAMA for president. GO OBAMA

    October 9, 2008 06:00 pm at 6:00 pm |
  18. sean

    Go OBAMA! He can tell McCain it's over.

    Buying time on Faux will be a waste buy it on CNN.

    Katie Couric burried it for McCain/Palin on CBS

    October 9, 2008 06:00 pm at 6:00 pm |
  19. Juan Grain

    Cool Beans!!!

    October 9, 2008 06:00 pm at 6:00 pm |
  20. values

    OBAMA IS FANTASTIC. KICK BUTT.

    October 9, 2008 06:01 pm at 6:01 pm |
  21. Marion

    The problem for McCain and Palin, I think, is that they either can't or won't discuss the economy in any meaningful way, and that's what people want to hear about. On the other hand, they're fixating on trying to paint Obama as risky at best and a terrorist at worst. Not only is that not addressing the issue that's on the minds of many Americans, but it's bringing out people with some truly hateful attitudes, and neither McCain or Palin are doing anything to distance themselves from these folks.

    If you want to see what I'm talking about, watch this video made by a blogger interviewing people at a McCain rally in Ohio.

    [youtube=http://www.youtube.com/watch?v=KjxzmaXAg9E&w=640&h=390]

    While I don't think that a majority of McCain supporters hold these views, these people who are calling Obama a terrorist are growing more vocal, and they aren't doing McCain any favors.

    October 9, 2008 06:01 pm at 6:01 pm |
  22. Georgia Peach

    I pray Obama will be safe, we need him to lead us! Palin & McCain should hang their heads in disgrace for the dirty disgusting and dangerous tactics and slander that they have been throwing. Even IF they would win, the have lost the respect of many.

    October 9, 2008 06:01 pm at 6:01 pm |
  23. two cents from an independent voter

    Awesome.

    It is refreshing to see a candidate willing to connect with people. Obama appeals to our desire to evolve as Americans; to move past racism to reconciliation and trade selfish individualism for a culture of interdependence with individual accountability.

    I think we are better people than John McCain gives us credit for being. He appeals to what makes us afraid and ashamed, but that is the legacy of our parents. We have learned some things, among them that prejudice and fear-mongering diminish us as a nation.

    I don't believe McCain is a racist, but I do believe he is willing to capitalize on race-based fear in others. He doesn't deserve to serve as President of these UNITED States if he is willing to divide the country to get there.

    I think the half-hour of network television is money well spent. I think it will settle once and for all that Obama is a leader interested in leading, as opposed to a politician interested in getting elected to an office.

    It is a courageous move.

    October 9, 2008 06:01 pm at 6:01 pm |
  24. joshua

    I love this idea. It gives him the chance to connect to voters late in the game. He just needs to use it wisely.

    October 9, 2008 06:01 pm at 6:01 pm |
  25. Methodist Clergyman in TN

    I am going to send him another modest contribution today.

    October 9, 2008 06:01 pm at 6:01 pm |
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