October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. OHWOWWOW

    ……………….JOHN……………….MCCAIN ……………….IS ……………….MORE ……………….CLUELESS………………. THAN BUSH……………….

    October 9, 2008 06:01 pm at 6:01 pm |
  2. Charlotte

    This will be a great opportunity for him to not only make a reasoned statement about whatever the situation is closer to the election (it seems to be changing on a daily basis, mostly for the worse as far as the economy is concerned) but also to address logically and thoughtfully whatever last-minute Swift-boating gets pulled out of the GOP (or 527s) hats in a last ditch, desperate attempt to smear Obama and swing any as-yet-undecided voters. Very, very smart. This should be far more effective than whatever defense can be mustered in a one-minute debate rebuttal. I don't think Obama has been very good at defending himself or his record when he's attacked in the debates – partly because a nuanced answer requires more time than he is given. Most viewers seem able to recognize this, and everybody knows about factcheck.com now, so it doesn't seem to have hurt him much. I wonder, though, whether anyone truly against him will bother to watch the half-hour spot. On the other hand, it doesn't really matter because they've already made up their minds.

    October 9, 2008 06:01 pm at 6:01 pm |
  3. Lifelong Republican for Obama, Columbia, TN

    Good move!

    October 9, 2008 06:01 pm at 6:01 pm |
  4. Andres Guevara

    outstanding. in that one half hour, he will have his own town hall meeting, a unique opportunity for people at the last minute to hear his voice and see his presence. And it will be a great reminder to all of us that we need to get out and vote. Plus, he can address all of McCain's negative nonsense.

    Very aggressive stuff!

    October 9, 2008 06:01 pm at 6:01 pm |
  5. no need to know

    Obama please buy some time 5 or 10 min be the next debate to straighten out Mrs McCain with her distortions of your votes she's no better than Palin

    October 9, 2008 06:01 pm at 6:01 pm |
  6. louise

    what happened to my comment

    October 9, 2008 06:02 pm at 6:02 pm |
  7. Jay

    I am trying to temper my excitment, the fact that George was elected (sort of) then reelected still baffles and kind of sickens me so can't put anything past the elecorate.....

    October 9, 2008 06:02 pm at 6:02 pm |
  8. Paying Attention

    I can not wait to go vote for Obama.

    He has the right healthcare plan, economic plan, energy plan, tax plan, and education plan.

    Go Obama !!!

    October 9, 2008 06:02 pm at 6:02 pm |
  9. Mike

    Please use this time to say that Americans are disgusted with what the Republicans have done to and with our suffering Nation. And what does the next Republican Emperor offer? Lies, negative attacks, pandering and incompetance. His new plan (stolen from Hillary) to buy all the Nations Bad Mortgages. Is just another shamefull ploy for the Republicans to Bail out their Billionaire Corporate Banker Masters.
    McSame wants to give these Corporate Crooks, 300 Billion more tax dollars to cover their loses caused from their own greed and avarice.
    And what did these Corporate scum do with the last Bail Out tax dollars. A bunch of them flew to a Luxury Resort and blew 400 Thousand Dollars to include 23 Thousand Dollars in Manicures.
    This is McInsane!!! Enough America !!! Please Enough!!

    October 9, 2008 06:02 pm at 6:02 pm |
  10. Sujith, NE

    I support THAT ONE !!!!!!

    O B A M A....
    O B A M A....
    O B A M A....
    O B A M A....
    O B A M A....
    O B A M A....
    O B A M A....

    October 9, 2008 06:02 pm at 6:02 pm |
  11. Richard

    The pen is mightier than the sword
    With Obama, the emphasis will be education of children to prepare them to face the world, but with Mc Cain we need to prepare them to go to war that he still want ot fight because he is still pissed off about his prisoner of war days. He wants us all to pay.

    October 9, 2008 06:02 pm at 6:02 pm |
  12. Songbird McCain

    WOW! The Obama campaign never ceases to impress! This is a brilliant adn unprecedented move! Kudos!

    October 9, 2008 06:02 pm at 6:02 pm |
  13. James

    No mention of Bill Ayers in this story either I thought this was a news site oh well

    October 9, 2008 06:02 pm at 6:02 pm |
  14. ajibola, ontario

    you are a genius mr. Obama... I love it!

    October 9, 2008 06:02 pm at 6:02 pm |
  15. Len in Washington

    I'm sending him more money this afternoon.

    October 9, 2008 06:02 pm at 6:02 pm |
  16. TruthBeTold

    To all the people who are trying to defend obama and say he isnt socialist..you obviously are blind. Obama clearly has socialist ideals. Universal healthcare (Healthcare for everyone) The government is gonna do this, the governments gonna do that. That is socialism. Whenever you give everyone everything and control what people can have and cant have, that's socialist, and ur simply a liar if you can't agree with that.

    October 9, 2008 06:02 pm at 6:02 pm |
  17. marc

    Hopefully he will discount all the false and hateful allegations that have been launched at him from the McCain campaign during his speech !

    October 9, 2008 06:02 pm at 6:02 pm |
  18. Songbird McCain

    WOW! The Obama campaign never ceases to impress! This is a brilliant and unprecedented move! Kudos

    October 9, 2008 06:02 pm at 6:02 pm |
  19. Jim B

    It's great strategy from perhaps the smartest presidential campaign team we may have ever seen. Much smarter by the way than Karl Rove, who simply resorted to sleaze to get 50.1 percent of the vote. That kind of strategy really doesn't require much smarts–just a great deal of moral bankruptcy.

    October 9, 2008 06:02 pm at 6:02 pm |
  20. Brendan H., San Antonio, TX

    I wonder if McCain will show up so he can continually walk behind Obama like he did while Obama was responding at the Nashville debates. You'll note that when Obama was finished speaking he went back to his stool and remained there!

    Just kidding, of course, but here is where Obama lays the smackdown on Grumpy POW and Caribou Barbie!

    October 9, 2008 06:02 pm at 6:02 pm |
  21. the other jd

    This is great news. A chance to get out there and present himself as he is. Answer all the questions about Ayers and put that crap to rest.

    October 9, 2008 06:03 pm at 6:03 pm |
  22. Mike Tisani

    Wow
    Strong candidate , strong leader, good campaign, he is teh next president for 8 years

    October 9, 2008 06:03 pm at 6:03 pm |
  23. SmithOnPolitics-Com

    Good idea. I'll have to write more about his media work.

    October 9, 2008 06:03 pm at 6:03 pm |
  24. Concerned American

    Thank you. I am so proud of Obama/Biden. To this so called Black Democrat voting Republican, so what you voting for McCain/Palin; you"re a buster, playa hater, you know what you really are!!

    October 9, 2008 06:03 pm at 6:03 pm |
  25. Nica for Obama, San Diego

    This man and his campaign are SO brilliant!! I'm so impressed with Obama, especially because he has said since the beginning that he was going to run a smart, HONEST campaign and so far, he has. A man with integrity. McCain started off being a real good man, a man with morals and values but somehow, he has lost all that was good. I blame it on the lure of power. Poor man.

    And now, to the future!! Go Obama! Yes We Can!

    October 9, 2008 06:03 pm at 6:03 pm |
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