October 9th, 2008
06:55 PM ET
6 years ago

Obama purchasing 30 minutes of network airtime

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The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.
The Obama campaign has previously run a two-minute commercial; today it announced has purchased 30-minute blocks of time on the broadcast networks.

(CNN) – Barack Obama is buying 30 minutes of airtime on the major television networks just days before the presidential election, the Obama campaign confirms.

Sources with the Obama campaign say half hour blocks have been purchased on Wednesday, October 29 on CBS and NBC.  The campaign is also in negotiations with Fox, though that day will conflict with the World Series if there is a game 6.

The buy was first reported by the Hollywood reporter earlier Thursday.

Evan Tracey of Campaign Media Analysis Group, CNN's consultant on ad spending, said it was unclear how much the blocs of air would cost, but noted 30 seconds alone in primetime usually runs between $80,000 and $125,000.

"This is a big platform, this is a big megaphone, the interest level is clearly there and people will watch," Tracey said.


Filed under: Candidate Barack Obama
soundoff (692 Responses)
  1. Stacy Clarks, TX

    Hey, McCain, Iv got news for you,

    "That One" has a name, and we call him: MR. PRESIDENT!

    October 9, 2008 06:03 pm at 6:03 pm |
  2. just me

    Cool

    October 9, 2008 06:03 pm at 6:03 pm |
  3. Republican for Obama

    Way to go Obama. Way to go!!!

    Obama/Biden '08

    October 9, 2008 06:03 pm at 6:03 pm |
  4. Jan

    Obama/Biden '08 '12

    October 9, 2008 06:03 pm at 6:03 pm |
  5. Peter (CA)

    Plans appear to be well thought out.
    Shows again who is ready to be president and who is not.

    October 9, 2008 06:03 pm at 6:03 pm |
  6. Obamarosa

    How much will an Obamarosa administration cost the taxpayer? According to a recent CBS News article, the Obama plane smells like a Mumbian sewer. Removing the Obama family stench from the White House may just prove impossible. It may just be necessary to rebuild. Is that the change Obama is talking about?

    October 9, 2008 06:03 pm at 6:03 pm |
  7. texas gurl crazy 4 Obama

    What a smart guy. Smart campaigning! I've been rooting for him since about January. I hope this new strategy will really pull those battleground states over that hill towards our future President of the United States: BARACK OBAMA!!!!

    OBAMA-BIDEN 08!

    October 9, 2008 06:03 pm at 6:03 pm |
  8. md1998

    Obama is the obvious choice in this presidential election! I don't think any one has all THE answers, after all we're in uhcharted territory, but I believe he is VERY intelligent and will surround himself with the best minds to deal with this crisis. We need sound judgement, not erratic, impulsive decision making.

    OBAMA/BINDEN 08'

    October 9, 2008 06:04 pm at 6:04 pm |
  9. Florida Voter

    30 minutes? Wow

    Sounds like someone has a game plan.

    October 9, 2008 06:04 pm at 6:04 pm |
  10. SC

    Bye Palin. Bye...........

    See you McBush back in the Senate if you can still remember your name after this election.

    October 9, 2008 06:04 pm at 6:04 pm |
  11. Laura, WI

    Time to put the records straight Mr. Obama!

    Show America why you deserve to be President! And show Amercia how much Lies have been told about you by the digraceful, desperate, republican campaign!

    October 9, 2008 06:04 pm at 6:04 pm |
  12. ts

    It already turns me off. I lived in Caracas, Venezuela in the late 90's early 2000 and it sounds eerily like Hugo Chavez. Scary.

    October 9, 2008 06:04 pm at 6:04 pm |
  13. Obuabuo

    "That One" is running a SMART campaign. Future campaigns will no doubt be studying "This One".

    October 9, 2008 06:04 pm at 6:04 pm |
  14. jon

    This shows how organized Obama is.....He would make an excellent president, given the chance......

    October 9, 2008 06:04 pm at 6:04 pm |
  15. marouf

    good for america

    October 9, 2008 06:04 pm at 6:04 pm |
  16. ktmitchell.com

    Its obvious that Obama is going to put the final nail in the coffin right before Americans go to the polls. It's going to be a 1-2 punch against McCain between the final debate and the television blitz. Obama's going to let the tigers out!!! I'm sure he's been planning this strategy all along.

    October 9, 2008 06:04 pm at 6:04 pm |
  17. THAT ONE

    ANYBODY WATCH HOW OBAMA'S REPS ARE FINALLY KNOWING HOW TO HANDLE FOX NEWS REPS?..REMEMBER YOU HAVE A MIKE TOO AND WHEN THEY HEAR FALSEHOODS OR .MAKE YOUR POINT FORCEFULLY BUT MAKE YOUR POINT,LIKE GIBBS DID TO HANNITY.I HOPE SOMEONE IN OBAMAS CAMP KNOWS THAT

    October 9, 2008 06:04 pm at 6:04 pm |
  18. Mrs. Texas Teacher

    Wow, I am not surprised. I just hope that if the need arises, Obama will see fit to fight back with fire as well as issues. After the hate smear level attacks from the WHOLE McSame camp, it will be refreshing to see Obama hammer home the issues that matter to the American People. But I also think that the last debate stirred the McBush camp to get even nastier. They have not a leg to stand on, and they know it!

    October 9, 2008 06:05 pm at 6:05 pm |
  19. Griff

    Acorn? Obama's Nutzi.. An equivelent of Adolf's Natzi...

    October 9, 2008 06:05 pm at 6:05 pm |
  20. Eric

    I think it's great he's buying air time. Gives those voters who may yet still be undecided to knock out the whole, "I don't know enough about him" excuse out of the park.

    October 9, 2008 06:05 pm at 6:05 pm |
  21. Dave

    Yes! Sounds like another major speech. I have been studying Abraham Lincoln lately, and this guy reminds me so much of him!

    Check out some of the similarities between Barack Obama and Abraham Lincoln, and you will see – no wonder the Senator from Illinois announced his underdog candidacy from Springfield.

    Obama's sense of history and OUR place in it is truly inspirational.

    October 9, 2008 06:05 pm at 6:05 pm |
  22. Diebold Bandit

    Obama has to do this to combat all the

    FREE AIRTIME

    McLost and Pitbull get everytime they utter a new slime attack against Obama.

    It's pathetic how everything Palin says gets FREE AIRTIME 24/7.

    October 9, 2008 06:05 pm at 6:05 pm |
  23. sajun

    Great move!
    btw, McCain is NO maverick, he been hangin' with GWB like 2nd testicle!

    October 9, 2008 06:06 pm at 6:06 pm |
  24. Bryce K. Dixon

    That is great, but he needs to address the economic issues now. In a more clear and pedestian manner so that regular people can understand and see the positive sides of his economic proposals. Hopefully he does that before the next Presidential Debate!

    Obama/Biden 08

    October 9, 2008 06:06 pm at 6:06 pm |
  25. Beverlee Wisconsin

    TIME to show the world, not just our cnn followers, what Obama is REALLY about! Great move! May just have to watch Fox for 30 minutes on the 29TH, if my remote will tune in!

    October 9, 2008 06:06 pm at 6:06 pm |
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