WASHINGTON (CNN) - President Bush has tried to strike an awkward balance between reassurance and reality about the nation's financial crisis. On Friday, he will do so again, but the repetition raises the question: to what effect?
Since September 15, the day financial giant Lehman Brothers failed, the president has commented on the nation's financial health 26 times, either through written, radio or on-camera statements.
White House Press Secretary Dana Perino says the president will let Americans know they "should be confident that every effort is being taken to stabilize our financial system."
Perino announced the news after Thursday's astonishing 679-point drop in the Dow Jones Industrial Average, saying Bush would make his remarks "following the market's continued volatility this afternoon."
Perino also said Bush's speech at the White House Rose Garden is not expected to announce any policy decisions. In the past, Bush's statements have mostly been brief, as in Thursday's comments at the White House during a Hispanic Heritage Month celebration.