(CNN) - Hockey Moms might be the hot political demographic of the moment, but NASCAR Dads haven't been forgotten.
The McCain campaign is moving Sarah Palin's Monday appearance from the Arthur Ashe Center in downtown Richmond, Virginia - capacity 6,000 - to a much larger outdoor venue: the Richmond International Raceway, which hosts two NASCAR Sprint Cup Series races yearly and can accommodate over 100,000 people.
The campaign doesn't expect to fill all those seats, but McCain's mid-Atlantic regional director Trey Walker said the demand for Palin tickets has nearly quadrupled the capacity of the original event site.
The raceway is located in Henrico County, which will be slightly more competitive on November 4 than the city itself, which is firmly Democratic. In the 2006 Senate race, Republican George Allen edged out
Democrat Jim Webb, the eventual winner, by just over 500 votes in the county.
The event will be Palin's second of the day in Virginia after a morning rally in Virginia Beach, which, according to Walker, should be larger than the Richmond rally.