October 25th, 2008
02:30 PM ET
6 years ago

New RNC ad focuses on the choppy seas ahead for the nation

A new RNC tv ad argues that Sen. Obama is too inexperienced to captain the nation through the rough seas that it faces right now.
A new RNC tv ad argues that Sen. Obama is too inexperienced to captain the nation through the rough seas that it faces right now.

(CNN) – Like the recent gyrations of the stock market, the new television ad from the Republican National Committee is almost enough to make you feel seasick.

“Storm” is not fancy. The 30-second spot is composed of little more than images of choppy seas – with waves falling and cresting as the camera does the same – giving the viewer the feeling of being stranded at sea in the middle of bad weather.

“Some now say this storm cannot get worse,” the ad says. “But what if the storm does get worse? With someone who’s untested at the helm,” the ad says as the image of a small boat momentarily appears onscreen, buffeted by waves.

The Obama campaign responded to the “Storm” by trying to turn the ad’s basic metaphor against Sen. John McCain. "In case the McCain campaign hasn't noticed, the financial storm has already hit, and John McCain responded by erratically steering his ship in about five different directions,” Obama spokesman Hari Sevugan said in a statement. “The reason that a vast majority of Americans trust Barack Obama to fix this economy is because of the steady leadership he has shown and the change he is promising in this election. No amount of predictable, last-minute fear tactics from will change the fact that John McCain is out of touch, out of ideas, and running out of time," Sevugan added.

“Storm” was produced by the RNC’s independent expenditure unit. The RNC says the ad will begin to air Monday in Ohio, Indiana, Virginia, North Carolina, Pennsylvania, Colorado and Missouri.

(full script after the jump)

Script of “Storm,” 30 seconds

ANNCR: We choose Presidents to lead us through uncertain times.

ANNCR: Rely on their background and experience to guide us.

ANNCR: Some now say: this storm cannot get worse…our nation is so off course… that Barack Obama’s quick rise to power and inexperience should not matter.

ANNCR: But what if the storm does get worse? With someone who’s untested at the helm.

ANNCR: The Republican National Committee is responsible for the content of this advertising.


Filed under: Candidate Barack Obama • John McCain • Political ads • RNC
soundoff (80 Responses)
  1. hurriCAIN PALIN

    Some now say: this storm cannot get worse…our nation is so off course… that nobamas quick rise to power and inexperience should not matter.

    it'll matter when america is seriously hurting under a nobama administration

    October 25, 2008 06:16 pm at 6:16 pm |
  2. Jeanette

    I would rather see someone who is intellegent. and level headed enough to take on the challenge the world will show us than someone who is ready to loose it and behave so erratic at a time of crisis. Yes Mccain, you were "tested" during the financial crisis...I think not!

    October 25, 2008 06:19 pm at 6:19 pm |
  3. conny

    I hope that in every state that this ad is aired, people realize that not only do we need a serious change and NOW, and realize that the corporation, CEO's etc don't want the change that we need, because most people are struggling. I also hope that there is an attachment to this ad that shows us that any working person, retiree etc is paying for this unpopular WAR, and announce again the Millions of dollars that these crooks walked away with

    OBAMA/BIDEN 2008

    October 25, 2008 06:20 pm at 6:20 pm |
  4. chris

    Mccain is erractic...cant chance a livewire in the office we need a thinker...

    October 25, 2008 06:21 pm at 6:21 pm |
  5. Linda from AZ

    What experience as president and making presidential decisions does McCain have? Being in the Air Force following orders is not making them.

    Vote Early Vote Obama Vote

    October 25, 2008 06:23 pm at 6:23 pm |
  6. mccain/palin = bush/cheney

    The RNC is hoping we don't notice that we are already at rock bottom thanks to them. It can't get any worse than what the republicans have done to this nation.

    October 25, 2008 06:24 pm at 6:24 pm |
  7. 10 days

    This disturbing news invokes Lyndon Johnson's "Daisy" ad from 1964 against Barry Goldwater.
    Youtube it.

    October 25, 2008 06:24 pm at 6:24 pm |
  8. Pepou

    And who has created this storm over the last 8 years ??? The future with Obama will be clear and calm.

    October 25, 2008 06:24 pm at 6:24 pm |
  9. Doris,Memphis,TN

    TLTL! To Little, To Late

    October 25, 2008 06:24 pm at 6:24 pm |
  10. Frank G

    McCain has failed the big test.
    And that is to convince the American public he would be a better leader.
    Courageous military service is just that; courageous military service which has been acknowledged over and over and rightfully so.
    But does not qualify one to be a National leader.
    This time, hopefully, the American public "gets it".

    October 25, 2008 06:25 pm at 6:25 pm |
  11. lilacs

    If the republicans win on nov 4th it will not only be choppy seas for america but it will be the sinking of the TITANIC. Vote Obama/Bidden nov 4th and save the United States of America from more of the same. The republicans had their chance and it ended up being a major storm of failed policies. Thanks but no thanks. Enough is enough. VOTE OBAMA/bidden 08

    October 25, 2008 06:27 pm at 6:27 pm |
  12. Dawn

    Oh that is so pitiful.... Was McCain ever been President? If you look back to "W" he was tested almost 8 months to the day. Bill Clinton was tested, Bush 41 was tested, please, all of the negativity and dirty politics, remember makes dirty politicians. Remember the old saying the rich get richer the poor keeps getting poorer and then we die.

    He has seven houses, 13 cars, two cell phone towers on his property, married to a millionaire? Why should they worry about us the little people, oh yeah we got a brain, and guess what the wizard of oz did not give us that.

    Go Obama/Biden08/12

    October 25, 2008 06:27 pm at 6:27 pm |
  13. Amy

    We're sick of the fear card being played. Knock it off and tell us what you will do to help us in the next 4 years!

    October 25, 2008 06:27 pm at 6:27 pm |
  14. brian

    Obama is intelligent enough to handle any crisis. End of story.

    October 25, 2008 06:27 pm at 6:27 pm |
  15. Northwest Washington

    If I lived in Ohio, Indiana, Virginia, North Carolina, Pensylvainia, Colorado or Missouri I would not even turn on my radio or television this week. If you don't know the difference between these two candidates in order to make a choice by now, listening to all the crazy stuff that is going to be pitched this week won't help you get to clarity by November 4th.

    October 25, 2008 06:30 pm at 6:30 pm |
  16. Shy

    RNC are studpid as stupid can get. You are sinking Republicans,

    October 25, 2008 06:31 pm at 6:31 pm |
  17. Vic

    A wave of republicans are voting Democrats. Why? We are tired of these scare tactics. Go early voters!

    Registered Republican "voted" Obama/Biden 08

    October 25, 2008 06:31 pm at 6:31 pm |
  18. Keith

    CNN you are a news organization, so report the news. I listen to fact check on Rudy's Robocall which was reported as misleading. If you listen to all of the Robocall he draws a conclusion that all rapist, sex offenders and murders would be set free by liberal judges without mandatory sentencing. This is not misleading. It's outrageous. Its political slime at it worst and should be call that. Maybe if this types of calls and ads are reoprt for what they are the RNC might stop.

    Stop the RNC Robocalls now!

    October 25, 2008 06:34 pm at 6:34 pm |
  19. Ron was a REP now a DEM

    Choppy seas the GOP has created by tax breaks for the wealthy that line their banks and go overseas for larger profits

    October 25, 2008 06:34 pm at 6:34 pm |
  20. Jeanine G

    Made me more seasick then anything.

    October 25, 2008 06:34 pm at 6:34 pm |
  21. dustin

    mccain wasn't even able to calm the waters in the RNC, and yet we're suppose to believe he can calm the waters of america?

    October 25, 2008 06:35 pm at 6:35 pm |
  22. Peachbird

    I totally agree... if the storm does get worse.... God help us, McCain would run around like a chicken with its head cut off.... and Palin would probably buy some new clothes!

    Obama is the steady hand at the helm of our ship... we already saw that at the peak of the financial crisis just as the Obama rebuttal states. I think People see that now.... McCain cannot change his erratic behavior impressions in ten days! Seriously.... he is guarrelous old man... sadly.

    October 25, 2008 06:35 pm at 6:35 pm |
  23. Donkey Party

    The RepubliCONS have nothing left but their fear and smear campaign, which only appeals to its feeble-minded right-wing loony bin. Good luck with that.

    October 25, 2008 06:37 pm at 6:37 pm |
  24. M. Porter

    Explain how McCain has been "tested"? Is this a reference to his horrific years as a POW? How does that situation equate to the presidency? Does it relate to McCain's demeanor or steadiness? Obviously not.

    I believe that most voters, when hearing those words from the RNC think, as I do...okay...which candidate do I feel is better prepared to handle the job of president?

    Obama. He is steady, thoughtful, a good listener, articulate, organized, intelligent and has a very qualified VP as a partner.

    October 25, 2008 06:38 pm at 6:38 pm |
  25. DemocraticSOCIALIST

    IT IS SO REFRESHING TO SEE THAT THE REPUBLICAN FACIST MACHINE HASNT LOST ITS EDGE WITH THE FEAR TACTICS! THIS TIME THE AMERICAN PEOPLE i HOPE ARE SMARTER AND WISER THAN 2000 WHEN YOU TRIED TO CONVINCE US THAT GAY MARRIAGE WAS GOING TO DESTROY THE NATION.

    MCCAIN, PALIN AND THE REST OF THE REPUBS ARE PATHETIC AND NEED TO BE INSTITUTIONALIZED AND STUDIED SO A CURE CAN BE FOUND FOR THEIR IGNORANCE AND SELF DEFECATING BEHAVIOR. FRANKLY, THEIR STARTING TO SMELL LIKE THE TRASH THEY SPEAK!

    October 25, 2008 06:39 pm at 6:39 pm |
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