October 30th, 2008
08:43 AM ET
6 years ago

30-minute Obama ad shows campaign muscle

 Sen. Barack Obama aired a 30-minute campaign ad Wednesday night.
Sen. Barack Obama aired a 30-minute campaign ad Wednesday night.

WASHINGTON (CNN) – Sen. Barack Obama's 30-minute TV ad, which ran simultaneously on broadcast and cable networks at 8 p.m. ET Wednesday, is muscle-flexing that has little precedent, a campaign advertising expert said.

"It's evidence, if you needed any, that the Obama campaign has more money than there is ad time left to buy," said Evan Tracey, director of the Campaign Media Analysis Group. "This is flexing the muscles."

Tracey estimates that it will cost the campaign "in the $4 to 5 million range - at a minimum, $3.5 million."

But, he said, spending the money is a "no-brainer" for the Democratic presidential hopeful.

"The strategic brilliance of this for Obama is that he is going to consume about 24 hours of the news cycle," Tracey said. "It boxes [John] McCain in, takes the oxygen out of the room."

In the carefully produced infomercial, Obama laid out his plans for the economy and for bringing an end to the war in Iraq.

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Filed under: Candidate Barack Obama
soundoff (272 Responses)
  1. GIVE PEACE A CHANCE, VOTE A STRAIGHT DEMOCRATIC TICKET

    I contributed $1,435.00 to the campaign and I approve this message!

    October 30, 2008 10:01 am at 10:01 am |
  2. California Voter

    With Obama spending $600 million in this election campaign, I find it totally silly for ANYONE to talk about the RNC spending $150 thousand on Palin. If you want to talk about extravagance, talk about renting a coliseum and putting up Greek columns, and talk about going to Europe to boast your "overseas experience". Obama has run an excellent campaign, and he is smart, however, he spends money like an elitist!
    Amazing what you can do if you have money.

    October 30, 2008 10:02 am at 10:02 am |
  3. mitch

    after this ad noone should be undecided. time to get off the fence and choose which field to stand in.

    October 30, 2008 10:03 am at 10:03 am |
  4. KT

    That was an amazing presentation. As a Canadian, it makes me very proud of America to know that Obama will be your next President.
    Go Vote!

    October 30, 2008 10:03 am at 10:03 am |
  5. Andy

    I loved the Obama infomercial. It was overwhelmingly positive in message. What a contrast to McCain's pouting and whining and Palin's baseless attacks on Obama's patriotism.

    Barack Obama / Joe Biden 2008 & 2012

    October 30, 2008 10:04 am at 10:04 am |
  6. Susie oklahoma

    I think the infomerical said what it needed to say. It hit on every point it needed to and put faces to several of the issues that are of concern for the American people. It made tears come to several eyes that were watching it. It really made our family feel that Obama loves our country and the people in it. He is the next President by the way he acts, the way he speaks and the way he holds himself with the honor, integrity and honesty that the United States needs.

    October 30, 2008 10:04 am at 10:04 am |
  7. michael

    Great ad. Inspiring and on the level of leadership Americans havent seen in almost half a century. Ill take it and be prepared when the "other side" who violently disagrees with anything thats not them takes him from us. Be ready. We need to kick the puritans out again otherwise their gonna murder another one of our greatest leaders.

    October 30, 2008 10:04 am at 10:04 am |
  8. NoMcSame

    Obama campaign with President Clinton.
    McCain to campaign with Joe the Unlicenced Plumber.

    October 30, 2008 10:05 am at 10:05 am |
  9. Noah

    This ad was nothing new. It was a re-hash of all of his past campaign commercials. It was produced well, which was no surprise since it cost over $3 million. He again promised tax cuts for people making under $200K when he once said $300K and then $250K. He is a liar

    October 30, 2008 10:05 am at 10:05 am |
  10. PoliticoPundit

    another one :

    Barack Obama’s aunt Zeituni Onyango Found in a rundown Boston estate: Times.co.uk

    Brother lives in Kenya with $1. Aunt and uncle in boston with modest lives.

    HE has deserted all is family to get his dreams. How can he help a ordinary citizen .. Question to voters.. THINK before you vote.. don't get blind by change agent.. HE has changed HIMSELF for his likes.

    October 30, 2008 10:05 am at 10:05 am |
  11. JIM...TX

    While an Obama supporter I'm not sure this "show" wasn't a bit much. I'd much rather that money had been spent in the "leaning/tossup" states hammering McCain directly. While it may have covered a lot of territory overall...those 6 or 7 states are/should be his priority in order to wrap this up big time.

    October 30, 2008 10:05 am at 10:05 am |
  12. Commonwealth of Virginia

    That ad hit the mark. It had a whole lot of substance.

    OBAMA/BIDEN 08

    October 30, 2008 10:05 am at 10:05 am |
  13. Billy

    A 30 min ad without one attack on the opposing candidate. AMAZING! It was 100% about middle America.

    The choice is so clear.

    October 30, 2008 10:07 am at 10:07 am |
  14. Mike FL

    Way to go Obama! I hope you cut checks for us supporters I know you can afford it when you have $600 million that kind of money can help out a lot of people

    October 30, 2008 10:07 am at 10:07 am |
  15. don't be an Obamabot

    Think for yourselves Americans, this guy is dangerous. Don't be intimidated by The NY Times, CNN, MSNBC, etc.

    October 30, 2008 10:08 am at 10:08 am |
  16. RealityKing

    Last night Obama used Bill and Linda Gate's heavily funded charter school as his example when promising to fix America's education system. Millions of dollars per pupil, yeah sure Obama..., change we can believe in.

    October 30, 2008 10:08 am at 10:08 am |
  17. New Mexico voter

    It was brilliant. The haters will find something wrong with it. I'm sure if offered enough money to do it, McCain, Sarah, and 'Joe the unemployed Plumber who can't speak proper English' would've jumped on it. But since they are broke, they are counting on Fox News, Rush Limbaugh, and the racist loons to get their message out. And they call US radical! Ha.

    October 30, 2008 10:08 am at 10:08 am |
  18. Scott NYC Independent

    I can begin to feel a sense of pride again about my government from the top down. As a New York we have a good mayor, that is technically independent, a democratic governor and now, hopefully, a president that is savvy, intelligent, impressive, well spoken, quick witted, organized and efficient. Now is one of those times its good to be an American. Hopefully on November 5th we all well begin to share that feeling and face the future as one country.

    October 30, 2008 10:08 am at 10:08 am |
  19. question

    to tell you the truth.....all infomercials are..... geared to sell you a set of goods.....they are fun to watch and get you all wide eyed and watering at the mouth....but when you get the product sent to the house and open the box.....what a look of disappointment there is......when you realize that...you have been sold a set of cheap garbage.....and...you now realize what a fools you where to be taken in.....with all the false claims that where made in the pitch...........

    October 30, 2008 10:08 am at 10:08 am |
  20. Marsha

    The ad was excellent. Barack certainly has a standard of excellence that I personally can't wait to see play out during his Presidency!!!!

    October 30, 2008 10:08 am at 10:08 am |
  21. Republican Supporters in the Dark

    Very good infomercial. I hope and pray that the American people will do the right thing and vote Republicans out of office so that we can begin the long road to recovery. It wont be easy, but this is America, the land of possibilities. May God bless this nation so that we rise from the ashes and ruins of the Republican regime.

    October 30, 2008 10:09 am at 10:09 am |
  22. CAL

    I don't care what anybody have to say about the ad, in my opinion it was brillant. Obama explained his agenda and he even wanted the people to see the family man side of him. i don't care what this man does you are going to have your critics, let them flap their lips, this ad was touching and most of all it gave us hope. Obama is the man.

    Obama/Biden

    October 30, 2008 10:09 am at 10:09 am |
  23. Tiff of lithia springs

    I didn't get to see it!!!

    Maybe I'll go to the website.

    October 30, 2008 10:09 am at 10:09 am |
  24. DebM, Allentown, PA

    The infomercial last night was amazing. I actually got just a bit emotional about it.

    You know the best thing about it? McCain's name wasn't mentioned ONCE. It was positive, it provided policy statements, and it left me feeling hopeful.

    McCain and Palin's speeches are nothing but snide and derisive. They don't detail policy, they don't tell us what they're going to do for us, and all they do is bash Obama.

    I voted for the guy who has a shot at restoring this country to its former glory…I voted Obama/Biden.

    October 30, 2008 10:09 am at 10:09 am |
  25. John in Ohio

    Obama knows how to make money and he knows how to manage money.

    I want a President who can do that.

    October 30, 2008 10:09 am at 10:09 am |
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