October 30th, 2008
08:43 AM ET
6 years ago

30-minute Obama ad shows campaign muscle

 Sen. Barack Obama aired a 30-minute campaign ad Wednesday night.
Sen. Barack Obama aired a 30-minute campaign ad Wednesday night.

WASHINGTON (CNN) – Sen. Barack Obama's 30-minute TV ad, which ran simultaneously on broadcast and cable networks at 8 p.m. ET Wednesday, is muscle-flexing that has little precedent, a campaign advertising expert said.

"It's evidence, if you needed any, that the Obama campaign has more money than there is ad time left to buy," said Evan Tracey, director of the Campaign Media Analysis Group. "This is flexing the muscles."

Tracey estimates that it will cost the campaign "in the $4 to 5 million range - at a minimum, $3.5 million."

But, he said, spending the money is a "no-brainer" for the Democratic presidential hopeful.

"The strategic brilliance of this for Obama is that he is going to consume about 24 hours of the news cycle," Tracey said. "It boxes [John] McCain in, takes the oxygen out of the room."

In the carefully produced infomercial, Obama laid out his plans for the economy and for bringing an end to the war in Iraq.

Full story


Filed under: Candidate Barack Obama
soundoff (272 Responses)
  1. commonsense

    Are you serious obamabot? your probabaly the same type of uninformed voter who believes that Barack Obama is a terrorist, socialist, and muslim. Check the facts, read the articles, listen to the speeches. Don't make a fool of yourself again.

    October 30, 2008 10:19 am at 10:19 am |
  2. McCainbot

    don't be an Obamabot: Puh-lease! If NYT, CNN, MSNBC and nearly two hundred newspapers that endorsed Obama can't be trusted, who can? Fox News perchance?

    October 30, 2008 10:19 am at 10:19 am |
  3. Kingslough

    The dem donors really mean business. Looks like many americans are tired of the same failed policies brought abt by the rethugs. The dems are sailing with money while the rethugs behave like spoilt brats smear tactics, grumpling etc. Vote americans VOTE Obama bring the change the whole world needs and yearns.

    October 30, 2008 10:19 am at 10:19 am |
  4. Nimi from NY

    CNN it's non of your business. You refused to carry it live and so you have no business to complain about it. More so, it's the people's money. We donated it to the campaign and so far it it has paid off. It's patronizing the economy.

    October 30, 2008 10:19 am at 10:19 am |
  5. Judy from PA

    Alot of Americans are tired of Obama being shoved down our throats. He needs to be careful, people are sick of him. People need to educate themselves on the issues and the candidates' voting records, not empty promises.

    October 30, 2008 10:19 am at 10:19 am |
  6. Chips

    Boy, I enjoyed seeing my 25 dollars and 50 dollars and 100 dollars contribution help pay for something well done. Yes McCain I am one of those little donors to the Obama campaign. Don't hate, just get a better running mate next time.

    October 30, 2008 10:19 am at 10:19 am |
  7. ajks

    He looks and presents himself as Presidential! Vote Obama/Biden!!!!!!!!!

    October 30, 2008 10:20 am at 10:20 am |
  8. karen

    I didn't intend to watch the "info-mercial" but my hubby turned it on. I thought I had heard everything I needed to hear. Within seconds I was captivated. It was a very well done production. I have always thought that Obama displayed genuine concern for our country and its troubling economy. Everyone says it's "the economy stupid" but Obama showed us it's about the people! Its about America...the UNITED States of America. Not once did he mention McCain. Following the info-mercial, Larry King was interviewing McCain. Each question was an opportunity to talk about what McCain would do for America and EVERYTIME, McCain had to dredge up unsubstantiated negative comments about Obama.
    November 4th is a no-brainer. OBAMA/BIDEN all the way to the White House.
    BTW – let Sarah keep the clothes as a consolation prize!!!!!

    October 30, 2008 10:20 am at 10:20 am |
  9. ANGIE

    What a great Inspiring real American story,very touching and Barack Obama will be a Great President to ALL AMERICANS!! WONDERFUL!

    October 30, 2008 10:20 am at 10:20 am |
  10. Mike in Columbus

    I thought it was excellent. I believe it will set a new standard in American presidential campaigns.

    Most importantly...

    I trust Barrack Obama.

    October 30, 2008 10:20 am at 10:20 am |
  11. TONYA

    Wow!! I THINK THIS MAN IS VERY PRESIDENTIAL, EVERYONE I TALK TO WAS IN TEARS. HE REALLY TOUCHED ME. THAT'S WHAT WE NEED IN THE WHITE HOUSE. MCCAIN IS VERY UNSURE OF HIS SELF AND DON'T FORGET IS VP. YES IT GOING TO BE TALK ABOUT HIS 30MIN TV PROGRAM BUT THEY CAN'T SAY ONE BAD WORD ABOUT. THIS IS SERIOUS NOT A GAME, PEOPLE IS LOSING THERE HOMES, JOBS, AND SAVINGS. MCCAIN HAS 7 HOUSES AND 13 CARS, WHAT DO HE KNOW ABOUT STRUGGLE.

    PS: I DON'T THERE IS Undecided voters i think everyone by now know who they voting for.

    October 30, 2008 10:21 am at 10:21 am |
  12. james in s.c.

    sorry this is off the topic, but sarah failin is being cited for another ethic violation!!! this one has to do with using peoples tax dollars for ungovernmental business trips for her family!! just like stevens, another one will come up soon about the house and flawed pipeline deal!!!
    SAY GOOD BYE SARAH!!!

    October 30, 2008 10:21 am at 10:21 am |
  13. Jimbo - Texas

    I donated 50 bucks to Obama, and it was money well-spent.

    October 30, 2008 10:21 am at 10:21 am |
  14. S. Boatman

    What Little Money I Was Able To Donate Has Been Well Spent!

    October 30, 2008 10:21 am at 10:21 am |
  15. Maggie from Virginia

    We should all be proud that we have a candidate that truely cares about the little people.

    October 30, 2008 10:21 am at 10:21 am |
  16. frodo

    But, WAIT, there's more, if you vote for Obama in the next 5 days, you too will be promised a bailout. And if you vote twice in the next 5 days we'll throw in a second bailout for FREE!!

    THAT'S RIGHT–call now and support Obama, and we'll throw in a SECOND BAILOUT FOR FREE.

    Folks, this is a limited time offer. It won't be around forever. Never before will you see a deal like this were you'll get EVERYTHING you've been promised –AND MORE!!.

    So CALL NOW>

    October 30, 2008 10:22 am at 10:22 am |
  17. From: Billy Bob and Peggy Sue

    Well done, Barry! With Joe as their plumber, no wonder the GOP Titanic is sinking fast. You just closed the deal. Now let's vote and get this whole sorry mess behind us. Bye bye Johnny, be good.

    October 30, 2008 10:23 am at 10:23 am |
  18. Winnie Hussein . . . in Montana

    Don't be an Obamabot:

    No, I am not intimidated by anyone, that is why I am voting for Sen. Obama. John McCain and Sarah Palin, along with their hate-spouting supporters have done everything possible to intimidate an electorate ready for real change. I most certainly am NOT intimidated by all of the well-respected politicians, military, financial, and education leaders who have endorsed Sen. Obama. Pres. and Sen. Clinton, Colin Powell, my personal hero Warren Buffett. These are representative of the people who support Sen. Obama.

    McCain has Palin and Joe (Sam) the Plumber. Please.

    October 30, 2008 10:23 am at 10:23 am |
  19. JohnLee

    It was refreshing to hear something positive instead of all the negative crap being shoveled out of the McCain Campaign. At least Obama is talking about the issues while McCain seems to have forgotten what the issues are.

    October 30, 2008 10:23 am at 10:23 am |
  20. SUE IN CT

    Magnificent half hour – I wish it had been an hour! Anyone who watched it had to be moved emotionally. Obama cinched it with this ad (seems strange to call it that) – he is the clear choice in this election.

    Read The New Yorker's endorsement – the best argument yet for voting for Obama. http://www.newyorker.com/talk/comment/2008/10/13/081013taco_talk_editors

    October 30, 2008 10:23 am at 10:23 am |
  21. 08 McCain

    Rediculous.... This tops buying the election.

    October 30, 2008 10:23 am at 10:23 am |
  22. marie

    I only could afford 55.00 but I do approve the use of the money ... he made a good case for his presidency and all positive!

    October 30, 2008 10:23 am at 10:23 am |
  23. therealist

    "If the Democrats win and have substantial majorities, Congress of the United States will be more bipartisan." -Pelosi

    Change you can believe in

    October 30, 2008 10:24 am at 10:24 am |
  24. JustADude

    Very well executed. When someone puts together a team like Obama´s, it tells how he´ll go about doing things in the Oval Office.

    You now have my vote Mr. Obama !

    October 30, 2008 10:24 am at 10:24 am |
  25. Charles L. Shaw, Liverpool, NY

    This has to be the worst choices in history, where are the real leaders our nation deserve. All we have is what the Media, corporate business, and lobbyists say are Presidential?
    I say do not vote for the lesser of two evils, vote for your Country's Freedom and Liberty.
    VOTE Bob Barr and the Libertarian party!
    This is only person worth my vote the person who will reduce Big(brother)Government spending. And neither Obama or McCain are committed to do this.
    This is the only person committed to reduce spending, thus reduce taxes, that is Bob Barr of the Libertarian party.
    Smaller government lower taxes, a responsible government for a responsible citizen.
    Lets return to a free country again

    October 30, 2008 10:24 am at 10:24 am |
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