October 30th, 2008
08:43 AM ET
6 years ago

30-minute Obama ad shows campaign muscle

 Sen. Barack Obama aired a 30-minute campaign ad Wednesday night.
Sen. Barack Obama aired a 30-minute campaign ad Wednesday night.

WASHINGTON (CNN) – Sen. Barack Obama's 30-minute TV ad, which ran simultaneously on broadcast and cable networks at 8 p.m. ET Wednesday, is muscle-flexing that has little precedent, a campaign advertising expert said.

"It's evidence, if you needed any, that the Obama campaign has more money than there is ad time left to buy," said Evan Tracey, director of the Campaign Media Analysis Group. "This is flexing the muscles."

Tracey estimates that it will cost the campaign "in the $4 to 5 million range - at a minimum, $3.5 million."

But, he said, spending the money is a "no-brainer" for the Democratic presidential hopeful.

"The strategic brilliance of this for Obama is that he is going to consume about 24 hours of the news cycle," Tracey said. "It boxes [John] McCain in, takes the oxygen out of the room."

In the carefully produced infomercial, Obama laid out his plans for the economy and for bringing an end to the war in Iraq.

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Filed under: Candidate Barack Obama
soundoff (272 Responses)
  1. what?

    Some of your are idiots..its his campaign money and you use campaign money to advertise – people donated the money to him to use to help him advertise – so thats what he did, advertise – which part of that is hard to understand – the sad part is most of you who are so against Obama's ideas are the ones who need him the most

    "There are no real americans and fake americans, there are no pro americans and anti-americans, they are just dumb americans and smart americans." – Jason Hussein

    October 30, 2008 10:34 am at 10:34 am |
  2. Alex

    If it gets the disastrous Republicans out of office for at least 4 years, if it keeps the past-his-prime McCain and damaged-in-shipping Palin out of the Oval office, and it helps the US restore some of the international goodwill Clinton built up and Bush 2.0 destroyed, then the money on the infomercial was well spent, as was the money spent up to this point. Hint to the naysayers: Obama doesn't have a billion bucks stuffed into his mattress - the fact people are willing to give him this money in order to keep the Republicans out and they aren't lining up to do the same for McCain is a clear message that people want the Republicans out.

    October 30, 2008 10:34 am at 10:34 am |
  3. FAYE, NV

    The 30mins ad was heart touching and shows that all us of are in need of a break and we are hurting under the Bush/McCain.

    Obama really cares and is concerned about the future of America and its dreams.

    October 30, 2008 10:34 am at 10:34 am |
  4. 08 Voter

    This Infobrainwashing shows that the race is tighter than the polls show. Considering the amount of money Obama has spent, he should be farther ahead. McCain is doing better campaining at a lower cost. Absurd spending like this 'show' will reflect how he'll handle finances, if he gets in office. Thanks, but no thanks Mr. Obama.

    October 30, 2008 10:34 am at 10:34 am |
  5. AK

    To Mary:
    I am one of those who donate biweekly to the Obama campiagn.
    I make way over $250,000 a year.....
    I would rather burn my money than help imbeciles like your, MAry.
    Because Imbeciles (Mary) like you are the reason for politics of hate, fear, and lies. You are all thats wrong with this great country. You and the likes or you.

    October 30, 2008 10:35 am at 10:35 am |
  6. Deb

    The 30 minute spot that Obama aired last night was excellent. The Republian's may bash but they wish they could have done that. I can't wait for this to be over – please go out and vote and vote for Obama

    October 30, 2008 10:35 am at 10:35 am |
  7. Jeremy H.

    Barbara, this ad did show muscle...HEART. The most important muscle of all.

    October 30, 2008 10:35 am at 10:35 am |
  8. JG

    What a GREAT presentation. If Sen Obama can run his campaign this effectively, I am sure he will run the country even better.

    OBAMA\BIDEN 08!!!

    October 30, 2008 10:35 am at 10:35 am |
  9. IndependentWoman

    I contributed $100 to the Obama Campaign....Best $100 I ever spent.

    October 30, 2008 10:36 am at 10:36 am |
  10. Jeff, OR

    People need to realize that John McCain could have used his money to make a 30 min clip as well, if he hadn't blown it all on negative ads. Just look a the campaign contribution tickers on other websites. McCain has raised over $230M to Obama's $450M.

    First, that's a testament to Obama's popularity among people who are willing to contribute (like myself). The populous WANTS him elected, so we're digging deep.

    Second, the 30 minute ad cost $4-5M, so don't tell me that McCain couldn't afford to do the same thing.

    October 30, 2008 10:36 am at 10:36 am |
  11. mytwocents

    To those who think Obama is misspending his money... People donate to a campaign and they expect that money to be used to campaign. Obama is using the money for its intended purpose. That is NOT fiscal irresponsibility. It is totally responsible to his donors to use the money for the reason it was donated.

    October 30, 2008 10:36 am at 10:36 am |
  12. John

    No..it doesn't show muscle. It shows what lies and deceit can buy. He paid for this because he lied about campaign finance. How noble. Well, we're not buying his lies.

    October 30, 2008 10:36 am at 10:36 am |
  13. Scott

    "The next president will have to scale back his agenda and some of his proposals." – Wow! Obama just promised not to keep his campaign promises! In 2006, Dems promised to bring us home from Iraq. They gained control of both houses of Congress two years ago but never brought withdrawal from Iraq up for a vote. If Obama was so against the war in Iraq, why has he never proposed legislation to bring us home? He just says what the voters want to hear. He can't be trusted to actually do what he says. Move over Slick Willy. Slick Barry is here to take your place!

    October 30, 2008 10:37 am at 10:37 am |
  14. Marie

    The ad was amazing! I, like Kevin, can not wait to see NC turn blue!!! Voting early is so easy! It is so refreshing to see a candidate talk about hope and restoration. Even Obama saying he will not be a perfect President is refreshing after the 8 years of a President who refuses to admit he was wrong and to say that he is sorry!

    October 30, 2008 10:37 am at 10:37 am |
  15. Dixie AZ

    Last night I watched Obama's 30 minutes.

    This morning I am listening to McCain rant on about Obama and Joe the plummer. Spread the wealth. Same old. Same old. No plan.

    October 30, 2008 10:37 am at 10:37 am |
  16. Emily Allen

    I am extremely disappointed in CNN's coverage of this ad. I understand the need to not run the ad, but to not even acknowledge it as news is absurd. I go to CNN to get all my political information and today, I was very upset to see NOTHING about the ad last night. All I read today was a fill-in-the-blank follow up article. To say that you have journalistic standards is understandable, but to ignore the 30-minute ad that ran last night – along with the "best political team on television" – completely misses the mark.

    October 30, 2008 10:37 am at 10:37 am |
  17. KAREN - TIRED OF Palin / McCain and JOE WHOMEVER THE HELL HE IS...

    Perhaps McCain should sell one of his 7 houses to get his own 30 minute time slot if Obama is eating at him that much.

    I love it, Go get Obama, this will not be another Al Gore year. We the American people failed Gore by not standing up and fighting for what we knew was a stolen election.

    October 30, 2008 10:37 am at 10:37 am |
  18. wow am I swayed!!!

    I was undecided, but now that Obama has promised the world and explained how he'll deliver it,

    I'm voting for Bob Barr.

    October 30, 2008 10:37 am at 10:37 am |
  19. what?

    Noah – Obama never said anything about anyoen making 300k gettin a tax cut – what he has consistantly said is that anyone making under 250k will not see a tax increase – and anyone making under 200k will see a tax cut. I know you McCain supporters don't like facts – you would think after 8 years of Bush lying to you that you would embrace them.

    October 30, 2008 10:38 am at 10:38 am |
  20. Bill

    Grandstandings a big turn off to most people.

    October 30, 2008 10:38 am at 10:38 am |
  21. arlene, CA

    This was a very inspirational 30 minutes, it was a wonderful idea. I have allready voted. No mc cain, no palin, no way, no how. Obama/Biden 08-12

    October 30, 2008 10:38 am at 10:38 am |
  22. H. Charles

    Kim, was it really all about him or are you just as stupid as you sound?

    October 30, 2008 10:39 am at 10:39 am |
  23. Accountant Guy

    Great Job Barack. I enjoyed every minute of it and loved how you explained your plans for this country, and never once did you attack McBush. Barack is the example of what a president should be. Get out and Barack the Vote America!!

    Obama/Biden '08

    October 30, 2008 10:39 am at 10:39 am |
  24. Karen

    The infomercial was brilliant. One thing that impressed me the most was that it was about America: American families, Senator Obama's family (parents, grandparents, too), all of us and the struggles we go through daily, and what he will do to guide us (with his steady hand and calm demeanor) through this very difficult time. He didn't attack John McCain once. John McCain negatively attacks Senator Obama every single day because he has nothing else to tell us. Senator Obama spent the entire half hour presenting his message, telling us how he will help us - without one swipe at McCain. Can you imagine if Sen. McCain's supporters gave HIM enough money to show a commercial like that? The entire half hour would have been spent bashing Sen. Obama. I have so much respect for Sen. Obama. He's a man of great integrity and decency, and he certainly proved that - again - last night!

    October 30, 2008 10:39 am at 10:39 am |
  25. Tierny

    It is amazing that Obama is experiencing surplus in his campaign, and i feel very certain that when he is elected as the next president of the USA in November that we too will share the same successes and blessings the same. Bottom line: if his campaign can raise that much money imagine what he can do for our economical crisis.

    October 30, 2008 10:39 am at 10:39 am |
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