November 4th, 2008
09:31 PM ET
6 years ago

Schneider: Race played a role

Obama's race boosted his results.
Obama's race boosted his results.

(CNN) - So, did race play a role? Yes, but it worked in Obama's favor.

About 20 percent of voters said race was important in how they voted, and those people voted for Obama by an 11-point margin, 55 percent to 44 percent. That means more people voted for Obama because of his race than against him. So much for the "Bradley effect."

And of the 80 percent of voters who said race was not a factor in their decision voted nearly the same way, breaking for Obama 53 percent to 45 percent. That means race played a role, but it was not a decisive factor.


Filed under: Candidate Barack Obama
soundoff (120 Responses)
  1. jo

    We need to add a different flavor to the pot. How much more damage can Obama do? We are losing our homes, jobs and retirement. We need change; a different approach. It's not about color it's about my children future here in America. I really could relate to Obama.

    November 4, 2008 10:11 pm at 10:11 pm |
  2. david

    do you understand the bradley effect? the polls before and after voting have to be swayed from the black guy to the white guy due to guilt of not saying who you would vote for before the election. if you were guilty about the race issue, would you admit in the poll? you're a moron. its not really something you can measure in a poll because it implies polls are flawed by human nature.

    November 4, 2008 10:12 pm at 10:12 pm |
  3. P. Williams

    I can't believe this. McCain's race helped him stay in the race. McCain played the "white" race card all throughout the campaign by romancing intolerant folks and calling anyone who supported him "real Americans" or "patriotic". As if supporting Obama was supporting a foreigner or treason. If Obama had been fully Euro-American, he would have had an easy win. He has worked HARD to overcome racism during his campaign and to suggest that his ethnicity is the key to his success is denying that he is just as qualified as Mc Cain and had to be more diligent. This is practically saying he got this far because he's "black". No, he got this far despite the color of his skin. He's hands down the better candidate no matter what color he is.

    November 4, 2008 10:13 pm at 10:13 pm |
  4. Election is fixed

    Now...and only now do I feel as if we are headed straight for a great depression...and Obama seems intent on using the blueprint provided by FDR......but come on..it only took us 11 years to get out of that mess, just how bad could this be....

    Not sure but it's time to start putting money under the mattress again instead of anywhere else.

    November 4, 2008 10:14 pm at 10:14 pm |
  5. TYL

    well the fact that Sen McSAME chose palin shows his inability to make good choices. I would vote for McSAME, but after that decision, I am so scared of who he chooses as his cabinet – George Bush as Secretary of Defense and Cookie Monster for Department of Homeland Security? It fits his pattern......

    November 4, 2008 10:16 pm at 10:16 pm |
  6. marge

    John November 4th, 2008 9:38 pm ET

    When will Americans ever realize it comes down to character and not color? McCain is 10 times the man Obama will ever be
    ****************************************************************************NOT TONIGHT !!!! AMERICA IS SPEAKING ....YOU NEED TO LISTEN (((JOHN))))
    ****************************************************************************
    Chris November 4th, 2008 9:37 pm ET

    Race definitely played a role. Many black people voted for Obama simply because he is black. Never mind that he represents a socialistic viewpoint. Score one for a bunch of people who want free money. But answer this… When you start taking money from the wealth (the ones who actually own the businesses in America) do you think they will stay in America? Or will they move overseas? Then where will you siphon the money from. (Siphon is in the dictionary if you need to look it up)
    ****************************************************************************
    How many YEARS have "black " people played an important role in electing other Presidents...Were we racist then?
    Maybe (((Chris))) it's time to stop repeating the talking points...as you can see THEY DIDN'T WORK!!!!!!

    November 4, 2008 10:20 pm at 10:20 pm |
  7. John

    First of all, I voted for Obama.

    What concerns me is the balance of the race issue. The exit polling did show that race was not an issue on the whole; however I would like to know how this breaks down for voters. I know race is not the only factor (economic, educational,...), but I believe that polls showed over 85% of African Americans voted for Obama and close to 50% of Caucasians. Does this not sound like there could be racism at play? I believe there is just as high, if not higher, percentage of African Americans that vote for Barak because he is black, as there are people that don't. I also believe that the amount of African American voters for Democrats has risen significantly from '04. I don't think you can say that race does not play into this, knowing it is not the only factor.

    It is a problem on both sides, white and black, and we need to fix it!

    November 4, 2008 10:21 pm at 10:21 pm |
  8. Tre

    Jesse Jackson and Al Sharpton DO NOT SPEAK FOR ALL AFRICAN AMERICANS and only stupid close minded people would think that they do. To the people who say race was a factor, think about this, there were people who voted for McCain because they could not stomach having a Black man as President. If McCain dies, which at his age he is near the gates, Palin would be president, are you kidding me. Had he chosen a different VP he may have won this race. Oh well.

    I personally voted for Obama because his views on issues that mattered to me aligned with mine. Why is that someone just can't win something because he is the best person for the job, why does it have to be about race? Also years on a job (McCain) doesn't equal experience. There are individuals who work for years but don't know anything.

    November 4, 2008 10:25 pm at 10:25 pm |
  9. David

    I'm a latino. I voted for Obama, not because he is black or a minority, but because he was best man for the job at this moment. Obama is beyond race....he symolizes a movement, hope, change, the American Dream, and the UNITED STATES OF AMERICA!

    November 4, 2008 10:30 pm at 10:30 pm |
  10. ieh

    When 98% of blacks voted for a black Obama this election, and 98% voted for a democrat in prior elections, this time it happens to be an issue of race. What was it in prior elections? You have a very intelligent individual that care about all Americans that happen to be black, you too should have voted for him.

    November 4, 2008 10:30 pm at 10:30 pm |
  11. anonymous

    P. Williams November 4th, 2008 10:13 pm ET

    I can't believe this. McCain's race helped him stay in the race. McCain played the "white" race card all throughout the campaign by romancing intolerant folks and calling anyone who supported him "real Americans" or "patriotic". As if supporting Obama was supporting a foreigner or treason. If Obama had been fully Euro-American, he would have had an easy win. He has worked HARD to overcome racism during his campaign and to suggest that his ethnicity is the key to his success is denying that he is just as qualified as Mc Cain and had to be more diligent. This is practically saying he got this far because he's "black". No, he got this far despite the color of his skin. He's hands down the better candidate no matter what color he is.
    ======================================================
    Let's see. Obama has about 150 DAYS of actual on the job work experience whereas McCain has 20 YEARS. Yeah I can see where you say Obama is "just as qualified".............NOT!!

    November 4, 2008 10:31 pm at 10:31 pm |
  12. Old White Woman

    And a big red rasberry to the republican fools!!!

    November 4, 2008 10:31 pm at 10:31 pm |
  13. Tre

    Also to the person who stated that Obama has one year to produce results. It will take more than a year to clean of 8 years of Bush. Obama is Great, but he can't part the Red Sea. Be patient.

    November 4, 2008 10:32 pm at 10:32 pm |
  14. Tre

    Go OBAMA !!!! =)>

    November 4, 2008 10:33 pm at 10:33 pm |
  15. Chris

    Doesn't it bother any Obama supporter that our – most likely anyway- future president won't salute our flag?

    November 4, 2008 10:37 pm at 10:37 pm |
  16. jmix

    Nelson,

    your thought process on people based on color is not good. My advice is for you pull head out butt before you find your facing your fear in the mirror.

    November 4, 2008 10:51 pm at 10:51 pm |
  17. Anonymous

    Race is not a factor. Blacks does not make that big of difference when they only make up approx. 15% of the U.S. There is more whites that supported Obama.

    November 4, 2008 10:58 pm at 10:58 pm |
  18. Melissa

    There is no doubt that Barak is smart and would make a great leader. However, we need to understand that because of his color people are coming out to vote more so than they ever have in any other election. In my town, the black make up 90% of the population. They will all tell you that even if he had an IQ of 45 they would still vote for him because it makes them feel somewhat empowered.
    I'm saying that it is right but this election has everything to do with race. If you do the research, you will find that 90% of all blacks voted for Barak. At least half of this percentage had never participated in presidential elections before.
    Truth of the matter is, we do not want an African American as President of the United States. Africa would not allow an American to be president, neither would Russia, China, France, Nor any other foreign country. Despite that we are the most diverse country in the world makes us the most vulnerable to issues of racism.
    I want to see a white president because this is America. This is our heritage, our tradition, a country we built but I think there are far more qualified people in this country than was we have on the ballot.

    November 4, 2008 11:12 pm at 11:12 pm |
  19. Rad Phil

    I find it funny how a majority of the crap talkers on this site don't even have a legit basis to go upon.

    November 4, 2008 11:50 pm at 11:50 pm |
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